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Jeffrey Potter

Advisor at Verity Asset Management

Updated today
Verity Asset Management logo

Firm

Verity Asset Management

Location

Youngstown, OH

Credentials

Series 66

Industry experience

21 years

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Administrative services for advisors

Fee options

Fixed

Financial planning services charged as flat fees typically ranging from $1,000 to $5,000.

Percentage

$0 - $500,000: 1.40% $500,001 - $1,000,000: 1.25% $1,000,001 - $3,000,000: 1.00% $3,000,001+: 0.75%

Project-based

Hourly consulting fees offered; specific rates not stated in the provided text.

Other

Account minimum: $100,000 minimum for Fixed Income Portfolios; $250,000 minimum for Dividend Builder Strategy; $1,000,000 minimum for Capital Advisory Services; High Income Strategy model restricted to Accredited Investors (minimum not specifically stated) Fee-only: Financial planning fees typically range from $1,000 to $5,000 per plan, charged as a flat fee; hourly consulting fees also offered.

Work history

The Leaders Group DBA Simplicity Investments

2025 - Present (1 year)

Verity Financial

2025 - Present (1 year)

Lone Star Brahmas

2013 - 2016 (3 years)

Verity Asset Mgmt

2004 - Present (22 years)

Verity Investments, Inc.

2004 - 2025 (21 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Daniel M

Series 63, Series 65

Canfield, OH

Merrill

Daniel Memo is a Senior Financial Advisor at Merrill Lynch Wealth Management. He has been in the financial services industry since 1998 and began his career with Smith Barney. Daniel focuses on serving high net worth individuals and business retirement planning. He holds FINRA Series 7, 66, 3, and 31 registrations. Daniel earned a Bachelor of Science degree in Business Administration from John Carroll University. He also holds professional designations including Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His areas of expertise include college education planning, corporate benefits, equity compensation services, retirement income, and small business strategies. Daniel is active in the Poland community where he resides with his wife, Erin, and their four sons. He participates in organizations such as the Poland Community Baseball Association, Poland Flag Football, and St. Vincent De Paul. He has served as a board member of the Rich Center for Autism and is affiliated with Magic of Michael. Outside of work, Daniel enjoys baseball, basketball, football, golfing, swimming, table tennis, traveling, and spending time with his family.

General retirement planning Retirement income strategy Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP)

William M

Series 66

Lowellville, OH

Merrill

William Miner is a Senior Financial Advisor with Merrill Lynch Wealth Management. He has been in the financial services industry since 1999 and joined Merrill Lynch in 2007, where he provides financial guidance to a loyal clientele of high-net-worth individuals and families. His client focus areas include education planning, family wealth management strategies, institutional investment consulting, retirement income planning, and small business strategies, among others. William holds several professional designations including Chartered Retirement Planning Counselor™ (CRPC™), Certified Plan Fiduciary Advisor® (CPFA®), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He earned both a Bachelor of Science degree in Finance, graduating magna cum laude, and a Master of Business Administration from Youngstown State University. Throughout his career, William has been recognized on multiple occasions by Forbes in their "Best-in-State Wealth Advisors" and "America’s Top Next-Generation Wealth Advisors" lists. He was also named to Forbes' "Best-in-State Wealth Management Teams" list as a member of the Miner Wealth Management Team. Born and raised in Mahoning County, William resides in Lowellville with his wife, Melissa, and their three children. He participates actively in his community, serving on the board of Northeast Ohio Adoption Services and supporting organizations such as United Way, Rotary, and the American Heart Association. Outside of work, William enjoys coaching his children in sports, as well as traveling, playing billiards, golfing, and following football.

General retirement planning Retirement income strategy Wealth management Family Business General estate planning guidance Mid-Career Professionals Parents Young Families

Joel B

Series 63, Series 65

Canfield, OH

Merrill

Joel Bender is a Senior Financial Advisor with Merrill Lynch Wealth Management. He began his career with Merrill in 1989 and has spent over 35 years developing his expertise in financial services. Throughout his career, Joel has worked in the Youngstown / Canfield Office, serving clients in the local area where he has been a lifelong resident. His areas of focus include education planning, family wealth management strategies, managing new wealth, personal retirement planning, small business strategies, and individual and corporate investment strategy. Joel holds a Personal Investment Advisor (PIA) designation and earned a Bachelor's Degree from Baldwin-Wallace College. Joel follows the Merrill tradition of community involvement and spends time volunteering with local organizations. Outside of work, he enjoys cooking, fishing, and gardening. His approach centers on working one-on-one with clients to develop personalized financial strategies aimed at helping them pursue their long-term goals.

Wealth management College savings (529s, UTMA, etc.) General retirement planning Business ownership considerations Business Financial Management

Samuel E

Series 66

Canfield, OH

Merrill

Samuel Eddy is a Senior Financial Advisor with Merrill Lynch Wealth Management. He works closely with clients to understand their financial goals and develop personalized wealth management strategies. His approach emphasizes frequent communication and a consultative, objective commitment to helping affluent individuals and their families pursue long-term financial objectives. Sam joined Merrill in 2011 after a more than 30-year coaching career in college football. He holds a Bachelor's degree from Taylor University and a Master of Science degree from the University of Massachusetts Amherst. He has earned professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Active in the Youngstown community, Sam participates in the Youngstown State University Penguin Club and is a member of St. Patrick's Catholic Church. He and his wife, Connie, live in Boardman, OH and are parents to two adult children. His client focus areas include personal retirement planning, small business strategies, and retirement income.

General retirement planning Retirement income strategy Business sale tax planning Wealth management

Eric V

Series 63, Series 66

Warren, OH

Edward Jones

Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Wealth management

Scott V

Series 66

Boardman, OH

Edward Jones

Retirement income strategy College savings (529s, UTMA, etc.) Wealth management Doctor or Medical Professional
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