Ben Richards

Advisor at Merrill

Updated today
Merrill logo

Firm

Merrill

Location

Coeur D'alene, ID 83814

Credentials

Series 63, Series 66

Industry experience

19 years

About

Ben Richards is a Senior Financial Advisor at Merrill Lynch Wealth Management, holding the Certified Plan Fiduciary Advisor (CPFA) designation. He began his advisory career in 2003 and joined Merrill Lynch in 2011. Ben works with individuals, families, and business clients, employing a holistic approach and innovative strategies to align clients’ diverse financial areas with their key objectives. His areas of focus include values-based investing, income investing and distribution planning, charitable and asset transfer strategies, and risk management related to capital preservation and asset growth.

Ben earned a bachelor's degree in International Business and Economics from Western Washington University. Before completing his degree, he lived in Norway and participated in mountaineering and outdoors survival training at Valdres FHS. In addition to his professional activities, he has served on boards supporting childhood education and senior care organizations, applying his expertise to advance their missions in the local community.

Ben resides in the Pacific Northwest with his wife Jennifer and their children, Freya and Owen. The family actively participates in local functions and outdoor activities, enjoying the natural environment of the region. Ben also dedicates time to volunteering with community organizations, reflecting a commitment to service consistent with his professional values.

Expertise

Income planning Retirement income strategy Charitable giving & philanthropy Life insurance needs analysis

Work history

Bank of America, N.A.

2012 - Present (14 years)

Merrill Lynch, Pierce, Fenner & Smith, BofA

2011 - Present (15 years)

Disclosures

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Jasson L

Series 63, Series 65

Coeur D'alene, ID

Edward Jones

Charitable giving & philanthropy Business ownership considerations Retirement income strategy General retirement planning Wealth management Founder/Business Owner

Brett R

CFP®, Series 66

Hayden, ID

Edward Jones

Retirement income strategy Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Real estate investing Founder/Business Owner

Jordan R

Series 66

Post Falls, ID

Edward Jones

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management

Peter Z

Series 66

Post Falls, ID

Edward Jones

Retirement income strategy Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General estate planning guidance Founder/Business Owner

Troy B

Series 66

Coeur D'alene, ID

Merrill

Troy Braga is the Resident Director and Wealth Management Advisor at Merrill Lynch. He joined Merrill Lynch Wealth Management in 2014 following twelve years of experience in diverse corporate finance roles. Troy's expertise encompasses a wide spectrum of financial planning and advisory services, including corporate executive services, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, philanthropic planning, portfolio management, small business strategies, individual and corporate investment strategy, and tax minimization. His focus is on helping affluent individuals, retirees, and business owners navigate the complexities of their financial lives through personalized, tax-efficient strategies aimed at growing and preserving wealth. Troy holds a Bachelor’s degree in Finance and Human Resources Management from the University of Idaho and an M.B.A. from Washington State University. He is a Certified Financial Planner (CFP), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). While Troy is a Certified Public Accountant, he does not provide tax advice in his current role. Beyond his professional commitments, Troy is actively involved in his community as a member of the Innovia Foundation Kootenai County Leadership Council, Kootenai Health Foundation, and The Salvation Army Kroc Center Board. He enjoys spending time outdoors pursuing activities such as basketball, biking, camping, fishing, hiking, running—including marathons—skiing, and traveling, often with his family.

Concentrated stock management General retirement planning Charitable giving & philanthropy Wealth management

Lauren B

Series 66

Coeur D'alene, ID

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Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Business ownership considerations Cash flow / budgeting Founder/Business Owner
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