Dana Herr
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Firm
Merrill
Location
Lancaster, PA 17602
Credentials
Series 63, Series 65
Industry experience
31 years
Dana Herr is a Wealth Management Advisor with Merrill Lynch Wealth Management, where she has been providing investment management and financial guidance since 1994. She co-leads the Ellenberg-Herr Team alongside her husband, Doug, focusing on customized advice and disciplined investment approaches. Their services include investment management, retirement planning, gifting, multi-generational wealth transfer, and income replacement, tailored to help clients pursue their personal goals with purpose.
Dana holds the Chartered Retirement Planning Counselor™ (CRPC) designation and a Bachelor's degree from Rutgers. She specializes in working with affluent families, retirees, pre-retirees, widows, business owners, professionals, and executives, with a particular focus on empowering women to achieve and maintain financial independence.
Active in her Lancaster community, Dana volunteers with Girls on the Run of Lancaster, PA, where she has served as Board Chair. She is a member of the Planned Giving Committee for Lancaster General Hospital and serves on the Planned Parenthood Advisory Committee. Outside of work, Dana is a distance runner who has completed over 20 marathons, and she enjoys biking, horseback riding, swimming, writing, and spending time with her family.
Bank Of America, N.A.
2009 - Present (17 years)
Merrill Lynch, Pierce, Fenner & Smith Incorporated
1994 - Present (32 years)
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