Kelly Palmer

My path to financial planning started with an eye-opening experience: arriving as a freshman on campus at Notre Dame. I, the youngest of six kids and the first in my family to leave home for college, witnessed firsthand how different my financial experience was vs. most of my peers.  It wasn’t hard to recognize other first-gen students - we were the ones with on-campus jobs, we knew everyone in the financial aid office, and we knew our FAFSA EFC (we had to fill it out ourselves). No one prepared us, and success was dependent on our ability to figure it out. Graduating from college didn’t change my financial circumstances. I graduated with $60k in student loans and no clear idea of what I'm supposed to do with them, and even less, how I'm supposed to "start building wealth." It frustrated me. I turned to the internet and discovered the world of personal finance. For the past decade, I’ve consumed all of the personal finance blogs, books, and podcasts. In 2020, I officially made the career pivot and became a financial planner. After working with high-net-worth clients for a few years, I realized something: this industry overlooks the people who need financial guidance the most. It's focused on helping those who are already wealthy, leaving out first-generation professionals who are building wealth from scratch.  That’s why I founded Canela Wealth - to provide support and guidance to people who don’t have a financial safety net. To give people figuring it out access to knowledge, best practices, and strategies to help them feel secure and always keep their goals within reach. No matter what your financial background looks like, I’m here to create a space where you feel seen, supported, and empowered to take the next step.   When I'm not helping clients, I'm chasing my two kiddos, Luca (4) and Camila (1), and dreaming up our next big family trip.

Amy Rosenow is the founder of Bold Vision Financial (formerly Fearless Financial Planning), an advice-only financial planning and education firm focused on women, families, and entrepreneurs. Prior to Bold Vision, Amy worked as a consultant providing strategic advisory and outsourced COO services to growing start-ups and small businesses. Amy also founded Jugl LLC, a software company focused on making it easier to be a working parent. Before Jugl, Amy served as Partner, Chief Operating Officer, and Chief Compliance Officer of Sheffield Asset Management, L.L.C. for over a decade. In this role, she oversaw a variety of functions including operations, client service, investor relations, marketing, risk management, compliance, and technology for the Chicago-based investment management firm. She began her career on Wall Street, working for Morgan Stanley, JP Morgan, and Bear Stearns. She also serves as President of both RUOK Management investment partnership and Kaplan Rosenow Family Foundation. Amy graduated from Cornell University. She lives in Chicago with her husband, two daughters, and their two Labrador retrievers. She is involved in a variety of community and non-profit initiatives, serving as Treasurer on the board of Temple Sholom of Chicago, as a member of the President’s Council of Cornell Women and the Economic Club of Chicago, and as a mentor at 1871, Chicago’s Center for Entrepreneurship and Technology. In addition, she is the co-Founder and Chief Financial Officer of the Josephine Collective, a women-led group of angel investors co-investing small amounts in early-stage startups.

We guide First Gen Wealth Builders to align money with purpose. When you’re a First Gen, the financial safety net didn’t exist. You built your own. We partner with individuals, families, and entrepreneurs who’ve built success from the ground up. Does this sound like you? You’re ready for guidance that feels aligned, not intimidating. Advice that honors where you came from and helps you build what’s next. Hiring a financial planner? That’s new territory. No one in your family has done this before. Success has evolved. The questions are bigger now — more strategic, more intentional. -How do I balance saving and investing for my family with still having the freedom to travel, be present and enjoy life? -How do we protect what we’ve built, legally, financially, and emotionally, in a system that wasn’t built for us? -How do I make smarter decisions around taxes, equity comp, and investments, without second-guessing every move? Enter FirstGen Wealth: A Financial Life Planning Practice - Independent - Fee-Only (one flat fee for financial planning and Investment Management) -Fiduciary 100% of the time - Virtual - Based in Chicago and work with clients nationwide (most clients are in CA, NY, NJ, WA, VA, GA, and TX) Meet Valerie Rivera, CFP®, Founder & Financial Planner: -CERTIFIED FINANCIAL PLANNER™ professional with nearly 20 years of experience advising clients with $10–$20 million portfolios. Now using that same expertise to empower First Gen Wealth Builders. -Wife, mother, homeowner, and business owner bringing real-world perspective to every financial plan. - A proud First Gen who built her own financial safety net and reached Coast FI by 40. Passionate about tax planning, travel, and helping others design lives of freedom and purpose. Her six-year-old has already visited more than 15 countries, and I’m always planning the next four. -Culturally competent, inclusive, and a proud LGBTQ+ ally committed to financial equity and social justice.

At Wysopal Wealth, we specialize in helping high-income professionals and former athletes manage the complexities of equity compensation and variable income. Our goal is to make sure your money works for you—today and for the future. We focus on creating personalized, values-driven financial plans that allow you to live fully now while planning for what’s next. I’m Brett Wysopal, a proud girl dad of two and a former minor pro hockey player. My experience in sports taught me discipline, focus, and resilience, all of which I apply to financial planning. After spending years navigating the world of equity compensation, I’ve made it my mission to help families simplify their finances, reduce tax burdens, and achieve their life goals. Our approach at Wysopal Wealth is rooted in personalized attention. We keep our client list small, ensuring every client receives the time and care they deserve. We dive deep into your financial situation, understanding your numbers, values, and what matters most to you. This allows us to tailor your financial strategy to your unique goals, whether that’s managing your equity, preparing for retirement, or planning a family legacy. Equity compensation is often the largest part of our clients' wealth, but it comes with complexities—ISOs, RSUs, stock options, and significant tax implications. Many people wait too long to make decisions about their equity, resulting in missed opportunities or unexpected tax bills. At Wysopal Wealth, we take a proactive approach, creating a strategy for when and how to execute your equity plans, minimize tax liability, and diversify your holdings. At Wysopal Wealth, financial happiness is the goal. We believe that money should support the life you want, and we’re here to help you make that happen.

Hi, I’m Emi! I’m so glad you came across my profile. Here is a little about me and why I started my firm: I am a first-generation wealth builder, first-generation immigrant, first in my family to graduate college, start a business, and earn more than my parents. With every “first” came excitement but also uncertainty. Managing money, making financial decisions, and building long-term wealth felt overwhelming—because no one had taught me how. I know firsthand the challenges that come with navigating finances without guidance especially as a woman. I founded MyGen Planning to serve first-generation wealth builders and independent-minded professionals in their 20s, 30s, and 40s—who are building financial security — often for the first time — on their own terms. As we like to say, “The first in your family, but not alone.” There are four ways to work with us: Ongoing Financial Planning |Project-Based |Hourly Financial Planning |Investment Management Head over to mygenplanning.com to see how we serve our clients.

Colin founded Mindful Money Financial Counsel in 2010 and has over 18 years of experience talking with people about money. Prior to founding the company, he worked at Fidelity Investments for 10 years in a variety of positions: service and trading representative, retirement investment specialist, investment representative, financial planning consultant, and Vice President Senior Account Executive. He received an MBA with a finance concentration from Xavier University and a bachelor's degree in Business Management from Ohio University. Colin is a CERTIFIED FINANCIAL PLANNER™ professional, and a Registered Investment Adviser. He specializes in providing holistic financial planning and investment advice to Chicagoland individuals and couples in their 30’s and 40’s. Colin is an early riser, an Eagle Scout, and eager to lend a hand. He was born in Dayton, Ohio and lived in Waldorf, Maryland and Cincinnati, Ohio before moving to Chicago in 2003.