Rebecca Frazier

Advisor at Merrill

Updated today
Merrill logo

Firm

Merrill

Location

Kingsport, TN 37660

Credentials

CFP®, Series 63, Series 66

Industry experience

33 years

About

Rebecca Frazier is a Wealth Management Advisor with Merrill Lynch Wealth Management, where she has been serving clients since 2010. She specializes in growing and preserving wealth for individuals, families, and business owners, focusing on areas such as college education planning, family wealth management strategies, retirement income, and socially responsible investing. Rebecca emphasizes integrity, honesty, and professionalism in managing her practice, aiming to help clients achieve both their financial and personal goals.

Rebecca began her career in the financial services industry in 1991. She holds a Bachelor of Business Administration with an emphasis in marketing from East Tennessee State University (1991) and a Master’s in Business Administration with an emphasis in finance from King University (2014). Her professional credentials include the CERTIFIED FINANCIAL PLANNER® certification, Chartered Financial Consultant® (ChFC) designation, and Chartered Life Underwriter® (CLU) designation. She has been recognized multiple times by Forbes as one of America’s Top Women Wealth Advisors and included on the Forbes Best-in-State Wealth Advisors list for Tennessee. Additionally, she was named to the 2024 Forbes Best-in-State Wealth Management Teams list as part of The Frazier Group.

Rebecca is involved with Therapy Dogs International and resides in Jonesborough, Tennessee with her husband, Tom, and their daughter, Alexandra, who is also part of her advisory team. Outside of work, she enjoys biking, cooking, gardening, hiking, music, running, swimming, traveling, yoga, and spending time with her family.

Expertise

Wealth management ESG / Sustainable investing General retirement planning Retirement income strategy Social Security optimization

Demographic focus

Women Professionals Women's Finance

Work history

Bank Of America, N.A.

2012 - Present (14 years)

Merrill Lynch, Pierce Fenner & Smith, Inc.

2010 - Present (16 years)

Disclosures

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Josh S

CFP®, EA

Church Hill, TN

OptimalPath Advisors, LLC

For 20 years, I built a career in banking — 17 of those at Eastman Credit Union in East Tennessee, where I helped families with lending, banking, and their first steps toward investing. In 2018, I discovered Financial Independence, and it changed everything. I restructured our finances, optimized our tax strategy, and built toward FI while still working full time. When we got there, I left banking to build the advisory firm I wish I'd had along the way. I earned my CFP® and became an IRS Enrolled Agent because I wanted to bring financial planning and tax expertise together under one roof. I built OptimalPath Advisors as a fee-only, flat-fee firm because I believe your advisor's cost should reflect the work — not the size of your portfolio. My approach is advice-first and fiduciary. Every client starts with a comprehensive financial plan that includes a Financial Independence Score — a single, clear number (inspired by pension-style funded ratios) that tells you exactly how on track you are. No abstract Monte Carlo probabilities. Just a real number you can act on. From there, you choose the level of ongoing support that fits. Navigator clients get year-round planning, quarterly check-ins, and tax preparation included — while keeping control of their own investments. Summit clients get everything in Navigator plus hands-on investment management, rebalancing, and tax-loss harvesting. Both tiers include tax prep at no extra cost. I work best with FI-minded professionals — DIY investors, early retirees, equity comp recipients, and busy families who want clear direction without product sales, commissions, or percentage-of-assets fees. I live in East Tennessee with my wife, Amanda, and our two dogs, Molly and Peach. We spend as much time as possible outdoors — in the mountains, on trails, and visiting National Parks across the country. Whether you're building toward FI, navigating an early retirement transition, or figuring out what comes next after hitting your number, I'm here to help you move forward — intentionally and in control.

Mid-Career Professionals Gen Y/Millennials (Born 1980-1995)

Erik H

Series 66

Kingsport, TN

Edward Jones

Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Planning for children with special needs Wealth management

Sawyer S

Series 63, Series 65, Series 66

Johnson City, TN

Merrill

Sawyer Sams is a Financial Advisor at Merrill Lynch Wealth Management and a member of the Smith Conkin Dixon Wealth Management Group. In his role, Sawyer and his team develop personalized wealth strategies for over 500 families across more than 40 states, utilizing a comprehensive planning approach that integrates Merrill's investment and planning resources with Bank of America's banking and lending capabilities. Before joining Merrill, Sawyer worked at a smaller wealth and investment management firm in Charlotte, North Carolina, where he led the firm's investment committee and was responsible for asset allocation strategy and trading activities. He holds a bachelor's degree in economics from Furman University and has earned the Chartered Financial Analyst (CFA) designation as well as the Personal Investment Advisor (PIA) credential. Sawyer is a member of the CFA Society of East Tennessee. Residing in Johnson City, Tennessee, Sawyer is involved in his community through membership at First Christian Church. He enjoys spending time with his family and participates in activities such as basketball, cooking, football, and pickleball.

Wealth management Retirement income strategy General retirement planning Charitable giving & philanthropy Tax-loss harvesting
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Crystal B

Series 66

Johnson City, TN

Merrill

Crystal Bright is a Financial Advisor with Merrill Lynch Wealth Management, where she has been employed since 2004. She focuses on developing and analyzing portfolio strategies and identifying specialized opportunities to build customized portfolios. Crystal is responsible for the investment analysis and recommendations serving more than 400 families and businesses. She also assists in managing trust and philanthropic planning for clients, integrating charitable initiatives into their investments to support community growth in the region. She holds both a Bachelor's Degree and a Master of Business Administration from East Tennessee State University. Crystal has earned professional designations including Certified Investment Management Analyst (CIMA) and Personal Investment Advisor (PIA). Crystal is active in her community, volunteering with Girls Inc. of Johnson City/Washington County. She lives in Johnson City with her family.

Wealth management Charitable giving & philanthropy General estate planning guidance Retirement income strategy Women Professionals

Christopher G

Series 63, Series 65

Piney Flats, TN

Fidelity

Ethan Godsey is an Investment Consultant at Fidelity, a role he has held since 2024. Prior to this, he served as a Financial Representative at Fidelity in 2024 and was an Associate Advisor at WorthWhile Wealth Council from 2021 to 2024. In his professional capacity, Ethan focuses on understanding clients' financial goals and exploring how Fidelity's services can add value to their financial landscape. Outside of his professional work, Ethan has interests that include football, golf, spending time at the lake, movies, and pets.

Wealth management Passive / index investing Active portfolio management

Sarah N

Series 66

Johnson City, TN

Fidelity

Sarah Newman is a Financial Consultant at Fidelity Investments. She partners with clients to build, implement, and maintain financial plans tailored to their specific financial goals. Sarah has been with Fidelity Investments since 2018, progressing through roles including Financial Representative, Relationship Manager, and Planning Consultant before her current position. Her experience at Fidelity Investments spans several years, during which she has developed expertise in comprehensive financial planning and client relationship management. Sarah's approach focuses on understanding individual client needs to deliver personalized financial solutions. Outside of her professional work, Sarah enjoys spending time with her family, engaging in activities such as gardening, reading, playing board games, and visiting the beach.

General retirement planning Income planning Cash flow / budgeting Parents
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