Sarah Liston

Advisor at Merrill Lynch, Pierce, Fenner & Smith Incorporated

Credentials

Series 66

Merrill Lynch, Pierce, Fenner & Smith Incorporated logo

Firm

Merrill Lynch, Pierce, Fenner & Smith Incorporated

Location

San Francisco, CA 94104

About

Sarah Liston is a Wealth Management Advisor with Merrill Lynch Wealth Management, where she has been serving clients for two years. She offers tailored advice and guidance to individuals, families, and businesses, assisting them in implementing thoughtful wealth strategies aligned with their unique priorities. Sarah’s expertise encompasses pre- and post-retirement analysis, cash-flow modeling, portfolio design, liquidity event planning, next-generation wealth transfer, and higher-education savings.

A CERTIFIED FINANCIAL PLANNER® and Personal Investment Advisor, Sarah holds a Bachelor’s degree in Business Administration and Social Science from the University of Central Florida. She places an emphasis on understanding each client’s situation through attentive listening and integrated planning to help them achieve their personal and financial goals. Sarah is committed to enhancing financial literacy by communicating her approach clearly, enabling clients to make informed decisions regarding their wealth.

Outside of her professional role, Sarah enjoys cooking, music, reading, spending time with her family, traveling, and watching movies.

Expertise

Liquidity event planning College savings (529s, UTMA, etc.) Multi-generational wealth transfer Wealth management Retirement income strategy

Demographic focus

Women Professionals

Work history

Bank Of America, N.A.

2023 - Present (3 years)

Merrill Lynch, Pierce, Fenner & Smith Incorporated

2023 - Present (3 years)

UBS Financial services inc

2008 - 2023 (15 years)

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