Cheryl Helder

Advisor at Merrill

Updated today
Merrill logo

Firm

Merrill

Location

Rochester, MN 55901

Credentials

Series 66

Industry experience

11 years

About

Cheryl Helder is a Wealth Management Advisor at Merrill Lynch Wealth Management. She began her career at Merrill in 2014 following experience as a financial analyst at a large computer services firm. Cheryl works alongside her husband and son, supporting families, individuals, and small business owners with personalized wealth management strategies and guided investing.

As a CERTIFIED FINANCIAL PLANNER® professional and Personal Investment Advisor (PIA), Cheryl focuses on areas such as college education planning, family wealth management strategies, legacy planning, personal retirement planning, and retirement income. She aims to empower clients to live for today while planning for tomorrow by developing tailored financial strategies designed to help clients pursue their long-term goals. Cheryl holds a bachelor's degree from the University of Wisconsin System.

Outside of her professional work, Cheryl spends time with family and friends at home and at the cabin. She also volunteers with community organizations, continuing the Merrill tradition of community participation. Her personal interests include boating, cooking, traveling, and watching movies.

Expertise

Wealth management Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance

Work history

Bank Of America, N.a.

2014 - Present (12 years)

Merrill lynch, pierce, Fenner & Smith incorporated

2014 - Present (12 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

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Parker Helder is a Financial Solutions Advisor at Merrill Lynch Wealth Management. In this role, he works closely with clients to understand their financial priorities and develop tailored strategies to pursue their short-, mid-, and long-term goals. His services include guidance on general investing, retirement planning, and preparing for unexpected financial needs. He also facilitates access to Bank of America specialists covering banking, credit, home financing, and small business solutions. Parker holds the Personal Investment Advisor (PIA) designation and earned a Bachelor's Degree from the University of Saint Thomas. His approach emphasizes ongoing collaboration with clients to address their evolving financial concerns and objectives.

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