George Bassett
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Firm
Merrill
Location
Charlottesville, VA
Credentials
Series 63, Series 65
Industry experience
20 years
George Bassett is a Senior Financial Advisor with Merrill Lynch Wealth Management. He joined Merrill in 2005 after earning a bachelor's degree in economics and history from Brown University. George holds multiple professional designations, including CERTIFIED FINANCIAL PLANNER® (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC).
George specializes in retirement and legacy planning, tax minimization, wealth transfer strategies, and addresses client needs across areas such as divorce transition, family wealth management, philanthropic planning, and small business strategies. He focuses on creating goals-based financial strategies by tailoring investment solutions aligned with clients’ risk tolerance, time horizon, and liquidity needs. George emphasizes accessibility and communication, maintaining ongoing reviews and coordination with clients’ other professional advisors.
Originally from Coral Gables, Florida, George grew up in Charlottesville, Virginia, where he lives with his wife, Elizabeth, and their three children. He graduated from Woodberry Forest School prior to attending Brown University. Outside of work, George participates in golf and skiing and is an avid fan of DC sports.
Bank Of America, Na
2009 - Present (17 years)
Merrill Lynch, Pierce, Fenner & Smith Incorporated : 7691
2005 - Present (21 years)
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