Bella Khamitsaeva

Simon Heaster is a Financial Advisor with Merrill Lynch Wealth Management, based in the Daytona Beach branch after beginning his career in Orlando in 2022. He applies a comprehensive approach to wealth preservation and growth, focusing on understanding and responding to his clients' individual needs and objectives. Simon provides portfolio advisory services, recommending strategies, funds, or portfolios from Merrill or approved third-party investment managers. He leverages Merrill's investment insights and the banking convenience of Bank of America to address various aspects of clients' financial lives, building customized, goal-based plans to help clients manage their wealth effectively. Simon holds a Bachelor's degree in Finance and Real Estate and a Master of Science in Finance, both from the Miami Herbert Business School at the University of Miami. He has a background in data analytics, financial analysis, and portfolio management. His professional designations include Accredited Asset Management Specialist (AAMS), Accredited Portfolio Management Advisor (APMA), CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). Residing in Ormond Beach, Florida, Simon is involved with local charities and organizations within Volusia County and Ormond Beach. He serves as treasurer for the Volusia Young Professionals Group and is a board member of the City of Ormond Beach's Aviation Advisory Board. Outside of his professional work, Simon enjoys CrossFit, golf, fishing, flying as an FAA Certified Commercial Multi-Engine Pilot with over 700 hours of flight time, and traveling with family and friends to the Florida Keys.