Joaquin Gouch

Advisor at Merrill

Updated today
Merrill logo

Firm

Merrill

Location

Farmington Hills, MI 48331

Credentials

Series 66

Industry experience

5 years

About

Joaquin Gouch is a Financial Advisor at Merrill Lynch Wealth Management. He specializes in retirement planning, wealth management, exit planning, and works closely with business owners to help them understand transition options, maximize enterprise value, and build strategies supporting both business and personal financial goals. His client focus areas include college education planning, divorce transition planning, family wealth management strategies, liquidity management, personal retirement planning, small business strategies, tax minimization, and retirement income.

With five years of industry experience, Joaquin holds multiple professional designations including Certified Exit Planning Advisor (CEPA), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), Retirement Accredited Financial Advisor (RAFA), and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). He earned a Bachelor's Degree from Wayne State University and a Master of Business Administration (MBA) from Lynn University.

A native of Metro Detroit, Joaquin supports several community organizations including Focus: HOPE, Junior Achievement of Southeastern Michigan, Reaching Higher, and the Salvation Army. He values building lasting relationships and helping clients create clear, actionable, and personalized financial strategies. Joaquin and his wife reside in Farmington Hills, where they enjoy spending time with family, traveling, being physically active, and engaging in hobbies such as basketball, drawing, football, hiking, photography, pickleball, running, and watching movies.

Expertise

General retirement planning Retirement income strategy Wealth management Business exit / sale strategy College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner

Work history

Bank of America, N.A.

2023 - Present (3 years)

Merrill Lynch, PIERCE, FENNER & SMITH INCORPORATED

2023 - Present (3 years)

Morgan Stanley Private Bank, N.A

2022 - 2023 (1 year)

Morgan Stanley

2020 - 2023 (3 years)

Unemployed

2019 - 2020 (1 year)

Amazon

2019 - 2019 (1 year)

Unemployed

2019 - 2019 (1 year)

JoaquinTheCreative LLC

2019 - 2020 (1 year)

Lynn University

2019 - 2020 (1 year)

Word of Faith Christian Center

2016 - 2019 (3 years)

Copymat Holywood

2015 - 2016 (1 year)

One Church LA

2014 - 2016 (2 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Paul F

CFP®, CFA®, ChFC®, EA

Commerce Township, MI

Tamma Capital LLC

I'm Paul, and I have been right where you are. I have a set of 13-year-old triplets, an 11-year-old, and a spouse with a demanding full-time career. Time is something you feel like you don't have, yet it also haunts you if you don't feel confident about some aspect of your finances. I get what you are going through, working extremely hard and watching the years go by swiftly because that is my life, too. That's why, when my triplets were born, I founded TAMMA. I saw firsthand how my family struggled with financial anxiety and the challenges and pressures it caused. This is one of the reasons I chose to become a financial advisor and build my firm: to help bring peace of mind to others. Now, I offer you that same path to financial health so you can achieve peace and security. Many busy families like yours are experiencing relief and confidence from obtaining a financial advisor in their corner, and you can too.

Wealth management Parents Married/Couples/Partners Gen X (Born 1965-1980)

Ashlee D

CFP®, CFA®, CPA

Birmingham, MI

Gunder Wealth Management, LLC

When I was 5 years old, I started going to work with my dad at one of his 7 diners. We’d get on the road around 6 AM. I was allowed a day-old doughnut from the freezer for breakfast – white-iced, raspberry jelly-filled was my go-to. He usually zapped it too long in the microwave, making the jelly in the middle piping hot. I was great at peeling hardboiled eggs, restocking the candy case, and tallying up carry-out receipts – I loved every minute of it! Dad always said my maiden name, Bassano, meant “hard-worker.” I firmly believe that tongue-in-cheek joke, along with my mom & dad’s entrepreneurial spirit, shaped who I am today. Whether it was graduating college as a double major with honors in 3 years, or cycling the US coast-to-coast in 9 weeks, I put my heart and soul into everything I do. I fully expect the same of myself if given the opportunity to be your financial advisor.

General retirement planning Cash flow / budgeting Dual Income Family Women Professionals Gen X (Born 1965-1980)

Bryan H

CFA®, CFP®

Milford, MI

RetireMitten Financial LLC

RetireMitten Financial specializes in helping family’s transition into retirement. We are also experts in cross-border financial planning, specifically helping families that have worked in both the U.S. and Canada. In order to help families realize their dream of a successful retirement, we go through a three-step process. Step 1: The Retirement Roadmap Initially, we go through a comprehensive retirement plan and goal setting process. What do you want your ideal retirement to look like? How do you envision spending your newfound free time? Great, let's put together a plan so that you can stop worrying, and start enjoying retirement. Step 2: The Retirement Paycheck Once goals are established, we now need to build an investment portfolio to help meet those goals. We believe in a cash-flow matching investment strategy. Cash-flow matching involves creating a monthly “retirement paycheck”, to help meet your goals. This allows you to feel comfortable generating a steady stream of income, regardless of the ups and down of the stock market. Step 3: On-going Planning and Support The initial plan and investment strategy are only the beginning. Things change a lot in retirement. The stock market, your goals, and your life are ever changing. So should your retirement plan. Our systematic approach to meetings allows us to consistently change your plan as soon as your goals change. That European river cruise you woke up last night dreaming about, let’s figure out how to make it a reality. Looking for a Stress-Free and Fulfilling Retirement? If you are looking for an experienced financial planner to help guide you through retirement, let’s talk.

Cross-border / expatriate tax planning General retirement planning Retirement income strategy Baby Boomers (Born 1946-1964)

Anthony W

CFP®, CFA®, RICP®

Dearborn, MI

Thrive Retirement Specialists

ABOUT THRIVE RETIREMENT SPECIALISTS Standing out in our industry's “sea of sameness” and b#llsh!t, we introduce a new business model that applies the latest retirement research to deliver “reality-based” retirement planning, representing an evolutionary step forward in how people prepare for and thrive during retirement. We arm you with a framework to make better decisions based on your unique circumstances, enabling you to avoid unnecessary sacrifices symptomatic of following conventional “rules of thumb” intended for the masses. The result is living a more rewarding life optimized for contentment. ThriveRetire is an all-in-one, flat-fee service that includes: • Retirement Planning • Tax Planning • Investment Management • And more! ABOUT ANTHONY WATSON, CFA, CFP®, RICP® Prior to founding Thrive Retirement Specialists, Tony served as a Chief Investment Officer, providing advice and investment management services to over 600 individuals representing over $1.5 billion of investments. Before this, Tony served as Vice President at J.P. Morgan Private Bank, where he advised high- and ultra-high net worth individuals on all matters of wealth, including investments, portfolio construction, portfolio management, and retirement planning. EDUCATION: • BBA of Finance, Walsh College • MBA, University of Michigan, Ross School of Business CREDENTIALS: • Chartered Financial Analyst (CFA) • CERTIFIED FINANICAL PLANNERTM (CFP®) • Retirement Income Certified Professional (RICP®)

General retirement planning Retirement income strategy Wealth management General tax planning Baby Boomers (Born 1946-1964)

Antoneta B

Series 66

Bloomfield Hills, MI

Merrill

Antoneta Berishaj is the Sales Manager for the Greater Houston Market at Merrill Lynch Wealth Management. She joined Merrill Lynch in 2000 and has held roles including Complex Administrative Manager overseeing offices in Texas and Louisiana. Her background as a registered FINRA Principal Supervisor contributes to her comprehensive understanding of risk management in wealth advisory. Her expertise encompasses family wealth management strategies, legacy planning, liquidity management, retirement income, and tax minimization, among other areas. Antoneta holds FINRA registrations including Series 3, 7, 9, 10, and 66, and maintains licenses with the Texas Department of Insurance and the National Mortgage Licensing System (NMLS ID:1163440). She earned a Bachelor's degree in Applied Arts and Sciences from Lamar University. Antoneta resides in Spring, Texas with her wife and three children. She is involved with the Klein Independent School District and has personal interests that include boxing, fishing, and music.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) General estate planning guidance Wealth management Parents

Mark P

Series 66

South Lyon, MI

Edward Jones

Retirement income strategy General retirement planning Business ownership considerations Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Religious/faith focused Values-based investing
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