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Kevin Riggs Apolinar

Advisor at Behavior Shift

Updated today
Behavior Shift logo

Firm

Behavior Shift

Location

Hemet, CA

Credentials

Series 66

Industry experience

3 years

Fee options

Fixed

Fixed fees for Project-Based Financial Planning range from $2,500 to $3,500; initial fee for Ongoing Financial Planning up to $2,500; monthly ongoing financial planning fees range from $250 to $500

Percentage

$0 - $500,000: 0.75% $500,001+: 0.50%

Project-based

$200 per hour for Project-Based Financial Planning

Other

Fee-only: Investment Management and Financial Planning fees only; no commissions or other compensation received.

Work history

Magellan Federal

2025 - Present (1 year)

Kevin and Melissa LLC dba Behavior Shift

2024 - Present (2 years)

Edward Jones

2022 - 2024 (2 years)

Alaska Army National Guard

2018 - Present (8 years)

United States Army

2011 - 2018 (7 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Valerie R

Series 66

Winchester, CA

Fidelity

Valerie Reyes is an Investment Consultant at Fidelity Investments, where she partners with clients to develop personalized financial plans that align with their goals. She aims to ensure clients feel informed, supported, and empowered to make decisions regarding their financial future. Valerie has held several roles at Fidelity Investments, including Planning Consultant from 2022 to 2025 and Relationship Manager from 2021 to 2022. Prior to joining Fidelity, she worked as a Financial Consultant at LA Pension Planners and Equitable Advisors. She holds a California Insurance License. Outside of work, Valerie enjoys board games, cooking and baking, spending time with pets, Pilates, snowboarding, and traveling.

Wealth management Passive / index investing Active portfolio management
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Michael M

Series 66

Menifee, CA

Edward Jones

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management

Carlos B

Series 66

Murrieta, CA

Merrill

Carlos Benites is a Wealth Management Advisor with Merrill Lynch Wealth Management, specializing in long-term, consultative, and goals-based wealth management strategies. He provides integrated and customized services to a select group of high net worth families and business owners, including discretionary portfolio management, stock-option analysis, retirement planning, concentrated equity position strategies, life insurance analysis, and wealth preservation and transfer strategies. Carlos serves both domestic and international clients, helping them navigate complex financial needs with tailored solutions. Carlos holds a Bachelor of Science degree in Mechanical Engineering with a concentration in Nuclear Engineering from the United States Naval Academy, where he graduated with honors and played soccer. He also earned an MBA from American University’s Kogod School of Business, graduating as a member of Beta Gamma Sigma. His professional designations include CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Carlos is fluent in English, Spanish, and French. Outside of his professional work, Carlos is an avid sports enthusiast who enjoys coaching and resides in Boca Raton with his wife and four children. He participates in community activities through Habitat for Humanity and the Naval Academy Alumni Foundation. His client focus areas include corporate executive services, education planning, family wealth management strategies, services for endowments, foundations, non-profits, investment consulting for defined contribution plans, employee financial health, managing new wealth, and personal retirement planning.

Wealth management Retirement income strategy Stock option exercise strategy College savings (529s, UTMA, etc.) Life insurance needs analysis Executive Established Professionals Parents

Michael P

Series 66

Hemet, CA

Edward Jones

General estate planning guidance Multi-generational wealth transfer Retirement income strategy Early retirement planning Wealth management

Michael T

Series 66

Menifee, CA

Edward Jones

Retirement income strategy Wealth management General estate planning guidance
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Dan H

Series 63, Series 65

Banning, CA

Dan Hassey Investment Advisory

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