Landon Cross

Your Trusted Financial Partner and Experience You Can Rely On With over three decades in the financial industry, I've dedicated my career to empowering individuals and families to achieve financial well-being. As a CERTIFIED FINANCIAL PLANNER® Professional, Dave Ramsey Master Financial Coach and Fee-Only Financial Advisor based in Raleigh, NC, I offer personalized guidance and unwavering support, drawing on my extensive experience to navigate the complexities of the market and tailor solutions to your unique needs. Your Financial Goals, My Priority I believe that everyone deserves to feel confident and in control of their financial future. Whether you're saving for retirement, planning for your children's education, or seeking comprehensive wealth management, I'll work with you to develop a personalized plan that aligns with your goals and values. As a Dave Ramsey Master Financial Coach, I also utilize the proven Dave Ramsey 7 Baby Step process to help you build a strong financial foundation and achieve lasting financial peace. My Fee-Only approach ensures transparency and prioritizes your best interests. Comprehensive Guidance for a Secure Future From investment management to retirement planning, tax strategies to estate planning, I offer comprehensive guidance to address all aspects of your financial life. I'll be there every step of the way, providing reassurance, answering your questions, and adjusting your plan as life evolves. Rooted in the Community As a North Carolina resident and active member of the Wakefield Rotary Club of Wake Forest community, I understand the local landscape and can provide insights tailored to your specific needs. Let's Build a Brighter Financial Future Together Take the first step towards achieving your financial goals. Start with a Complimentary Retirement Review: https://app.rightcapital.com/account/sign-up?referral=3c861414-45bc-4056-8e9d-63371f536cf0&type=client&advisor_id=WyovNSEMqImVmkOBpo0ePA Schedule a Complimentary Consultation: https://calendly.com/getaplan/fee-only-initial-consultation Check out my website as I transparently list how I work with clients and post my fees: https://universityfinancialstrategies.com/ Remember: It's never too late to start planning for your future. With 30+ years of experience, a genuine passion for helping others and the tools of a Dave Ramsey Master Financial Coach, I'm here to guide you every step of the way.

Lucid Wealth Planning ("LWP") was founded to improve the lives of others by helping clients make better-informed financial decisions in both their daily lives and long-term plans. We believe our impact provides added security, confidence, and overall joy in the lives of our clients. Given our focus on clients that strive to improve the world around them, such as Health Care Professionals and Academic professors, we anticipate the ripple effect of betterment to be limitless. Education: B.S.B. degree in Finance Certified Financial Planner™ (CFP®), and Chartered Retirement Planning Counselor (CRPC®), and Certified Student Loan Professional (CSLP®), and Behavioral Financial Advisor (BFA®) Experience: The completion of over 800 comprehensive financial plans for individuals and families since joining the industry in 2006. This includes specialized areas such as student loan analysis, estate planning, tax planning, portfolio management, and cash flow strategizing (to name a few). As a financial planner, my main goal is to help you make well-informed decisions on all financial matters, not just what investments are right for you. I'll always listen to your concerns, devise the best strategy, and treat your financial goals with the same care and interest I devote to my own. I look forward to being your trusted advisor and expert resource as you build a secure, and confident financial life.

Prashant Pandya is a Wealth Management Advisor with Merrill Lynch Wealth Management. He works with individuals, families, trusts, and small to mid-size business owners to develop customized financial strategies tailored to their unique goals and risk tolerances. Prashant focuses on comprehensive wealth management areas including college education planning, family wealth strategies, retirement planning, legacy planning, portfolio management, and international wealth management. He emphasizes building strong client relationships founded on trust, integrity, and personalized service. Prashant holds several professional designations, including CERTIFIED FINANCIAL PLANNER® (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR® (CPFA), Chartered Retirement Planning Counselor™ (CRPC), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His educational background includes a Master’s Degree in Engineering from the University of Iowa and a Bachelor’s Degree in Engineering from the University of Bombay. Fluent in English, Marathi, Gujarati, and Hindi, Prashant applies a comprehensive planning approach spanning investments, tax minimization, retirement, insurance, and estate planning. In addition to his professional work, Prashant is involved with organizations such as the American Cancer Society and the Pay it Forward Fertility Foundation. His personal interests include cooking, ice hockey, music, spending time with family, and watching movies.

Robert Roepke is a Senior Financial Advisor with Merrill Lynch Wealth Management. He focuses on creating personalized wealth management strategies that align with clients' individual financial goals and adapt to changing market conditions. Robert leverages investment insights from Merrill along with banking and lending solutions from Bank of America to provide comprehensive financial guidance. He holds the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) professional designations. Robert earned his bachelor's degree from the University of Michigan System. Committed to community involvement, he volunteers with local organizations as part of Merrill's tradition of community participation.

Scott Macdonald is a Senior Financial Advisor at Merrill Lynch Wealth Management and founder of the firm’s Special Needs Team. Since joining Merrill in 1987, he has dedicated his career to providing financial advice and guidance tailored to the unique needs of disabled, special-needs, and elder-abuse victims and their families. His practice focuses on wealth planning and investment management for Special Needs Trusts, court-supervised trusts, conservatorships, and guardianships, emphasizing collaboration with attorneys, caregivers, trustees, fiduciaries, and benefits counselors to support clients' near- and long-term financial well-being. Scott holds a Bachelor’s degree in Finance and Economics with Honors from the California State University system and carries the Personal Investment Advisor (PIA) designation. He manages personalized investment strategies on a discretionary basis, integrating individual securities and model portfolios. Over his more than thirty years of experience, Scott has developed extensive expertise in the Uniform Prudent Investor Act, California Probate Code restrictions, and National Guardianship Standards. Recognized by Forbes as one of the Best-in-State Wealth Advisors for six consecutive years (2020–2025), he also received Merrill’s David Brady Community Service Award in 2016. Outside of his professional work, Scott is involved with organizations such as the Rotary Club of Tahoe Incline and the Society for disAbilities. He resides in Incline Village, Nevada, with his wife and four children and enjoys boating, fishing, hiking, skiing, and spending time with his family.