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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Sean G

Series 66

Everett, WA

Elderrock Financial LLC

Sean George is a financial advisor at Elderrock Financial LLC with 11 years of industry experience. He holds a Series 66 license and has worked previously at Berknell Financial Group, Morgan Stanley Private Bank, Morgan Stanley Smith Barney, and Edward Jones. Sean is involved in community and professional organizations, including the Rotary Club of Everett and the Everett Rotary Youth Foundation, where he serves as secretary. Elderrock Financial LLC provides portfolio management, financial planning, and consulting services to individual investors and sponsors of employer-sponsored retirement plans. The firm combines investment management with comprehensive planning, offering discretionary and non-discretionary account management, and works actively with pension and profit-sharing plan clients on ERISA fiduciary and non-fiduciary consulting.

Equity compensation tax strategy Retirement income strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Retired Founder/Business Owner
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Huihwan Y

Series 63, Series 65

Kirkland, WA

Waterhill Capital, LLC

Huihwan Yu is the sole advisor at Waterhill Capital, LLC, an independent registered investment adviser based in Kirkland, WA. He holds Series 63 and Series 65 licenses and has 14 years of industry experience. Mr. Yu has managed Waterhill Capital since 2014. Waterhill Capital provides discretionary portfolio management to individual investors, including IRAs and trusts, as well as limited partners in a private investment partnership. The firm focuses on long-term capital appreciation with an emphasis on capital preservation, employing a "go anywhere, buy anything" investment approach across publicly traded securities without using leverage or private securities.

Active portfolio management Concentrated stock management
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Ronald C

CFA®

Kirkland, WA

Lakeside Financial Inc.

Ronald Chan is a CFA® charterholder and the sole advisor at Lakeside Financial Inc. in Kirkland, WA, with 13 years of industry experience. He has been with Lakeside Financial since 2015. Outside of investment advisory, he spends significant time providing management consulting services, including financial analysis and strategic recommendations, notably for a corporate client in the furniture industry. Lakeside Financial is an independent, state-registered firm managing approximately $35 million for around 34 clients. The firm serves individuals, including high-net-worth clients, and business entities, offering investment management, financial planning, and management consulting. Its investment approach incorporates intrinsic-value, quantitative, and qualitative analysis across multiple asset classes and geographies, with features such as the use of margin, securities lending, and performance-based fee arrangements.

Options & derivatives strategies Concentrated stock management Private / alternative investments
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Nathan F

Series 65

Monroe, WA

Blue Mountain Wealth Management

Nathan Frerichs is a financial advisor at Blue Mountain Wealth Management with a Series 65 designation and one year of industry experience. Prior to his advisory career, he served 20 years in the United States Coast Guard. Blue Mountain Wealth Management is a registered investment adviser providing wealth management and financial planning services primarily for individuals and high-net-worth clients. The firm employs a fee-only, discretionary management approach that integrates Modern Portfolio Theory, fundamental analysis, and both passive and active investment vehicles, offering tailored portfolios and project-based financial planning.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Dwayne R

CFP®, ChFC®, Series 66

Kirkland, WA

Valiant Financial Planning, LLC

Dwayne Reinike is a financial advisor at Valiant Financial Planning, LLC in Kirkland, WA, holding CFP® and ChFC® designations with five years of industry experience. His prior work includes roles at Edward Jones and First Command Brokerage Services Inc, as well as service in the United States Navy. Valiant Financial Planning, LLC is an independent, fee-only firm serving individual clients, including high-net-worth households, with comprehensive financial planning and discretionary investment management. The firm employs customized asset allocation strategies combining passive and active investments, guided by Modern Portfolio Theory and client-specific goals, and uses a tiered, fixed annual fee structure based on asset thresholds.

Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.)
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Michael S

Series 66

Everett, WA

Focus Advisory, LLC

Michael Smith is the sole advisor at Focus Advisory, LLC in Everett, WA, with 21 years of industry experience. He holds a Series 66 designation and has led Focus Advisory since 2008. Focus Advisory, LLC provides discretionary and non-discretionary investment management services to individual private clients, managing approximately $32.6 million for about 22 clients. The firm employs a global asset management approach based on macroeconomic analysis and implements asset allocation primarily through mutual funds, supplemented by fundamental and technical analysis.

Options & derivatives strategies Active portfolio management Wealth management
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Chris F

Series 63, Series 65

Woodinville, WA

Folgmann Financial Group LLC

Chris Folgmann is the sole advisor at Folgmann Financial Group LLC in Woodinville, WA, holding Series 63 and Series 65 credentials with 30 years of industry experience. His prior work includes seven years at J. W. Cole Advisors, Inc. and J.W. Cole Financial, Inc., and ongoing experience since 2009 with Financial Advisers Of America, LLC. Folgmann Financial Group serves individual investors, company retirement plans, trusts, and estates by providing financial planning, non-discretionary portfolio management, and retirement-plan consulting. The firm employs model-based allocations using mutual funds, ETFs, and individual equities guided by investment policy statements and a proprietary fund-ranking methodology, and offers specialized services such as ERISA 3(21) advisory work, vendor search and cost assessment, and participant education for plan sponsors.

Retirement plans for business owners (SEP, solo 401k) Wealth management General retirement planning Founder/Business Owner
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Daniel A

CFP®

Monroe, WA

CEG Life Financial Services

Daniel Adams is a CFP® professional with four years of industry experience, currently serving as the sole advisor at CEG Life Financial Services. He previously worked at Capital Enhancement Group for twelve years. Adams is also involved in insurance agency operations, owning and managing CEG Life Insurance Services. CEG Life Financial Services provides financial planning to individuals and families, offering comprehensive or segmented plans that address investments, insurance, taxes, and estate issues. The firm emphasizes written recommendations and referrals based on detailed client analysis and operates on an hourly billing model without managing client assets directly.

General retirement planning Life insurance needs analysis
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Christine M

Series 63, Series 65

Woodinville, WA

Retirement Planning Partner LLC

Christine Maggio is a financial advisor at Retirement Planning Partner LLC with one year of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Unify Consulting and VMG Studios. Retirement Planning Partner LLC provides retirement-focused financial planning to individuals and couples, offering hourly engagements, comprehensive written plans, and ongoing membership options. The firm emphasizes strategic asset allocation using primarily passive investment vehicles and provides advice on a non-discretionary basis without managing or custodying client assets.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Roth conversion strategy Retired Approaching retirement
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Martin B

Series 65

Mill Creek, WA

Treeview Capital

Martin Bublitz is a financial advisor with Treeview Capital, holding a Series 65 credential and four years of industry experience. Before joining Treeview Capital, he worked at Cornerstone Alternatives and operates Cascade Cloud Services LLC, an IT consultancy where he serves as principal consultant. He is also the managing member of Bublitz Holdings LLC, a holding company. Treeview Capital provides fee-based investment advisory services primarily through an interactive online platform, offering fund-only advice to individuals, trusts, employer-sponsored plans, estates, charitable organizations, and corporate entities. The firm uses a software-based algorithm to tailor recommendations and focuses on lowering entry barriers to funds with high minimum investments.

Passive / index investing
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Jason N

CFP®, CFA®, Series 63, Series 65

Everett, WA

Viceroy Investment Advisors LLC

Jason Nelson is a CFP® and CFA® with 21 years of industry experience. He has been the principal of Viceroy Investment Advisors LLC since 2009. Outside of his advisory role, he manages a part-time commercial real estate business as the managing member of BlueSteal LLC. Viceroy Investment Advisors provides investment advisory and financial planning services primarily to individuals and their related entities. The firm focuses on U.S. exchange-traded securities and employs a risk framework that considers multiple layers of potential loss exposure while offering both discretionary portfolio management and project-based financial advisory.

Wealth management General estate planning guidance General retirement planning
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George S

Series 65

Woodinville, WA

On Course Financial Planning

George Sisti is a financial advisor at On Course Financial Planning with 21 years of industry experience. He holds a Series 65 designation and has worked as a pilot for United Airlines since 1978. On Course Financial Planning serves primarily individual clients, including high-net-worth individuals, by providing financial planning and investment advisory services. The firm uses a passive, indexing investment approach with globally diversified portfolios and operates as a single-advisor practice managing discretionary assets.

Passive / index investing General retirement planning
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Shan K

Series 63, Series 65

Kirkland, WA

PI Square Capital, LLC

Shan Kumar is the sole advisor at PI Square Capital, LLC, holding Series 63 and Series 65 licenses with 18 years of industry experience. He has led PI Square Capital since 2010 and is also a licensed insurance agent, dedicating a significant portion of his time to insurance activities. The firm provides discretionary investment supervisory services to individuals, trusts, corporations, and pension plans, combining fundamental and technical analysis with modern portfolio theory and tactical asset allocation. It offers ongoing portfolio management and may include insurance advice upon client request.

Active portfolio management
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Sanjay P

Series 65

Bothell, WA

Lotusment Advisors, LLC

Sanjay Parikh is a Series 65-licensed financial advisor with Lotusment Advisors, LLC, where he has worked since 2019. He has five years of industry experience and previously worked at Lotus Data Services. In addition to his advisory role, Parikh serves as a Data Architect for Snohomish County, focusing on data analysis, management systems, and artificial intelligence. Lotusment Advisors serves individual investors, charitable organizations, and employer plan sponsors, offering portfolio management, retirement plan advisory, 529 plan advising, and 1031 exchange consulting. The firm employs a combination of fundamental, technical, and quantitative analysis within defined portfolio offerings and provides both discretionary management and third-party manager recommendations.

Private / alternative investments Real estate investing College savings (529s, UTMA, etc.)
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Franklin H

CFP®, Series 66

Kirkland, WA

Nomad Capital Group, LLC

Franklin Hsu is a CFP® and holds a Series 66 license with 19 years of industry experience. He is the sole advisor at Nomad Capital Group, LLC in Kirkland, WA. His prior experience includes roles at TransGlobal Advisory LLC and Globalink Securities, Inc. He is also a licensed fixed insurance producer. Nomad Capital Group provides portfolio management and financial planning services to individuals, high-net-worth clients, corporations, charitable organizations, and pension or profit-sharing plans. The firm serves a notable portion of non-U.S. clients and employs a multifaceted investment approach incorporating fundamental, technical, and cyclical analysis, as well as strategies involving derivatives and leveraged instruments.

Options & derivatives strategies Active portfolio management Concentrated stock management Wealth management
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Reid K

CFP®, Series 63, Series 65

Bothell, WA

Kanso Capital

Reid Kitagawa is a CFP® professional with 12 years of industry experience, currently serving as the sole advisor at Kanso Capital. He has worked at firms including Morgan Stanley, Integrity Financial Corporation, and Saturna Trust Company. Outside of his advisory role, he serves as a general board member of the Juanita Woods Homeowners' Association. Kanso Capital provides financial planning and discretionary investment management to individuals, high-net-worth clients, small businesses, non-profit entities, and trusts. The firm combines Modern Portfolio Theory with fundamental analysis, using primarily low-cost passive funds alongside selective active managers, and incorporates clients’ broader financial interests into portfolio recommendations.

General retirement planning Cash flow / budgeting Charitable giving & philanthropy Business ownership considerations
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Cesar C

Series 65

Kirkland, WA

AA Financial Services

Cesar Castaneda is a Series 65-licensed financial advisor with AA Financial Services in Kirkland, WA, bringing 14 years of industry experience. He has been a CPA since 2003 and operates a sole proprietorship providing public accounting services, including audit, review, and tax services. His financial advisory practice is integrated with his accounting work but does not include audit services for advisory clients to avoid conflicts of interest. AA Financial Services is a state-registered, single-advisor firm offering financial and retirement planning and consultative investment advice to individuals, nonprofits, and small businesses. The firm emphasizes a passive, long-term equity approach with asset allocation supported by fundamental and technical analysis, providing non-discretionary advisory consultations and periodic portfolio reviews.

Income planning Options & derivatives strategies
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Steven B

Series 65

Woodinville, WA

The Road Ahead Wealth Management LLC

Steven Baldwin is a Series 65-licensed financial advisor with The Road Ahead Wealth Management LLC in Woodinville, WA, bringing two years of industry experience. Prior to founding his firm, he worked at Honeywell International, Inc. for 18 years and has held roles at Live Nation Worldwide, Inc. Outside of advising, he serves as a trustee for a friend's account. The Road Ahead Wealth Management LLC is an independent registered investment adviser serving individual and high-net-worth clients through discretionary asset management and financial planning. The firm employs fundamental and technical analysis to create customized investment programs across various asset classes, including options strategies, and manages approximately $11.2 million for a small client base.

Income planning Social Security optimization Cash flow / budgeting Debt management Active portfolio management
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Colin D

Series 65

Kirkland, WA

Moss Bay Capital

Colin Dresser is a financial advisor at Moss Bay Capital with seven years of industry experience. He holds a Series 65 designation and has worked at Moss Bay Capital since 2018. Prior to that, he was employed at PriceWaterhouseCoopers and currently serves as Sales and Financial Director at Sea Port Products Corporation, a privately owned wholesale seafood import/export company. Moss Bay Capital is an independent registered investment adviser providing discretionary portfolio management to individuals, corporate clients, and accredited investors. The firm employs a long-only, concentrated equity strategy with fundamental and quantitative analysis, managing a compact portfolio with a multi-year horizon and integrated risk management.

Active portfolio management Options & derivatives strategies
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Robert B

Series 63

Bothell, WA

Robert Bergstrom

Robert Bergstrom is the sole advisor at his independent firm in Bothell, WA, holding a Series 63 designation with 38 years of industry experience. He has operated his advisory practice since 1988, following a prior legal career that informs his compliance-focused approach. His firm provides discretionary portfolio management and investment consulting primarily for individual clients and trusts. It emphasizes a long-term global perspective and multi-asset diversification, combining fundamental, technical, and charting analysis to guide investment decisions while generally avoiding market timing.

General retirement planning College savings (529s, UTMA, etc.)
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