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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Patrick C

Series 63, Series 66

Brockport, NY

Ryse Capital Management

Patrick Cicchetti is the principal of Ryse Capital Management and holds Series 63 and Series 66 licenses. He has four years of industry experience and is also co-owner of a moving company, where he manages business and marketing strategies. Additionally, he works as a consultant providing business planning and organizational efficiency coaching. Ryse Capital Management is a fee-only registered investment adviser serving individuals, high-net-worth clients, and business owners with wealth management, discretionary investment management, and financial planning services. The firm’s investment approach combines passive and active strategies based on modern portfolio theory and tailors portfolios to clients’ objectives and risk tolerance, typically managing accounts on a discretionary basis.

Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner Self-Employed
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Robert B

ChFC®, Series 63, Series 65

Rochester, NY

Wealth Strategies & Solutions, Ltd.

Robert Baldes is a financial advisor with Wealth Strategies & Solutions, Ltd. in Rochester, NY, holding the ChFC® designation and Series 63 and 65 licenses. He has 40 years of industry experience, including roles at Leigh Baldwin & CO., LLC and his current firm since 2018. Outside of his advisory work, he serves as assistant treasurer for the Eastern Association of North American Baptist and holds positions on local Republican committees. Wealth Strategies & Solutions provides financial life-planning and investment advisory services to individuals and families, focusing on goals-based retirement planning, cash flow and tax analysis, and estate planning coordination. The firm offers standalone financial planning, third-party money manager referrals, and limited discretionary asset management, emphasizing detailed client discovery and coordination with CPAs and estate-planning attorneys.

General retirement planning Wealth management Long-term care insurance College savings (529s, UTMA, etc.) General tax planning
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Diana A

Series 66

Rochester, NY

Rochester Investments

Diana Apostolova is a financial advisor at Rochester Investments with 12 years of industry experience. She holds a Series 66 designation and previously worked at Cadaret, Grant & Co., Inc. and Axa Advisors, LLC. Outside of her advisory role, she provides income tax return and payroll services. Rochester Investments serves individual investors, trusts, estates, retirement plan sponsors, corporations, charities, and foundations by offering discretionary portfolio management, financial planning, and corporate retirement plan consulting. The firm combines top-down macroeconomic asset allocation with bottom-up security analysis across various asset classes and integrates tax and payroll services alongside its investment offerings.

General retirement planning Income planning Tax strategies for small businesses Wealth management Executive Founder/Business Owner
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William S

Series 65

Rochester, NY

WGS Management Services, Inc

William Schmerbeck is the sole advisor at WGS Management Services, Inc. in Rochester, NY. He holds a Series 65 designation and has four years of industry experience. He has been with WGS Management Services since 2014 and also works with the public accounting firm Ward, Schmerbeck, & Billig, P.C., which he has been affiliated with since 1996. WGS Management Services provides supervisory portfolio management and financial planning to individuals, trusts, estates, and closely held businesses on a discretionary basis. The firm employs fundamental analysis through top-down and bottom-up approaches to create customized portfolios primarily consisting of publicly traded equities, bonds, and mutual funds, with regular monitoring and reporting.

Wealth management Passive / index investing Real estate investing
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Devon N

Series 66

Rochester, NY

Boyd Capital

Devon Nolan is a financial advisor at Boyd Capital with 19 years of industry experience. He holds a Series 66 designation and previously worked at Esl Investment Services LLC and LPL Financial LLC for 13 years. Nolan is also involved in providing non-variable insurance products through KAFL Insurance Resources. Boyd Capital Management LLC offers discretionary and non-discretionary portfolio management and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. The firm employs a range of investment strategies, including technical and quantitative analysis, and manages approximately $124 million in client assets across over 500 accounts.

Options & derivatives strategies Real estate investing Annuities Private / alternative investments
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Julian R

Series 63, Series 65, Series 66

Rochester, NY

FSP Advisors, Inc.

Julian Ruiz is a financial advisor with FSP Advisors, Inc., holding Series 63, 65, and 66 credentials and over 39 years of industry experience. He has worked at FSP Advisors since 2019 and also maintains roles at Leigh Baldwin & Co., LLC and Progressive Marketing. Ruiz serves as a board member of the Henrietta Chamber of Commerce. FSP Advisors, Inc. is a small team managing approximately $32.6 million for about 233 clients. The firm offers portfolio management, modular financial planning, pension consulting, and public educational seminars, tailoring investment strategies to individual objectives and risk tolerances.

Wealth management
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Ryan B

Series 63, Series 65

Rochester, NY

FSP Advisors, Inc.

Ryan Bierley is an investment advisor at FSP Advisors, Inc. with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Leigh Baldwin & Co., LLC since 2016 and Progressive Marketing Services since 2015. In addition to his advisory role, he sells fixed life, disability, and fixed annuities on a part-time basis. FSP Advisors, Inc. is a small team managing approximately $32.6 million for about 233 clients. The firm provides portfolio management, modular financial planning, pension consulting, and public educational seminars, offering both discretionary and non-discretionary services tailored to clients’ objectives and risk tolerances.

Wealth management
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Robert B

Series 63, Series 65

Rochester, NY

Core Alpha, Inc.

Robert Brown is a financial advisor at Core Alpha, Inc. with 30 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Nationwide Securities, Inc. and Nationwide Financial Network prior to joining Core Alpha in 2019. Brown is also a licensed insurance agent. Core Alpha, Inc. provides investment advisory and financial planning services to individuals, trusts, and small businesses, focusing primarily on retail individual investors. The firm employs dynamic asset allocation across multiple portfolios using a range of investment vehicles and outsources management and trading to various platforms and independent managers.

Active portfolio management Passive / index investing Real estate investing
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Scott Z

CFA®, Series 63

Rochester, NY

Core Alpha, Inc.

Scott Zollo is a CFA® charterholder with 34 years of industry experience. He has been with Core Alpha, Inc. since 2000 and has longstanding affiliations with Mutual Funds Associates Inc. and Accu-Vest Planning, Inc. since 1991. Zollo is also associated with the Rochester Institute of Technology. Core Alpha, Inc. provides investment advisory and financial planning services to individuals, trusts, and small businesses, primarily serving retail investors with program minimums as low as $2,000. The firm employs dynamic tactical asset allocation across multiple labeled strategies and utilizes a broad range of investment instruments and outsourced platforms.

Active portfolio management Passive / index investing Real estate investing
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Salvatore P

CFP®, ChFC®, Series 63

Rochester, NY

W & S Management Services, Inc.

Salvatore Paternico is a CFP® and ChFC® with 11 years of industry experience. He is currently with W & S Management Services, Inc., where he has worked since 2021. Prior to that, he held roles at ESL Investment Services LLC, LPL Financial LLC, and ESL Federal Credit Union. W & S Management Services serves individual investors, high-net-worth individuals, trusts, estates, and closely held businesses with discretionary portfolio management and comprehensive financial planning. The firm emphasizes fundamental analysis and long-term portfolio management, and is closely affiliated with a Certified Public Accounting practice to provide coordinated tax and financial planning support.

Wealth management
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Roger W

Series 63, Series 65

Holley, NY

JR Snell Capital Management, LLC

Roger Weller is a financial advisor at JR Snell Capital Management, LLC, with 12 years of industry experience. He holds Series 63 and Series 65 registrations and has worked concurrently as an independent contractor for United Healthcare in a sales capacity since 2015. Weller is based in Holley, NY. JR Snell Capital Management, LLC provides discretionary investment management primarily to high-net-worth individuals, trusts, pension and profit-sharing plans, estates, and charitable organizations. The firm employs proprietary model portfolios and a tactical asset allocation process, combining technical and fundamental analysis, while offering financial coaching and online planning tools.

Active portfolio management Cash flow / budgeting Founder/Business Owner
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Brian W

Series 65

Rochester, NY

W & S Management Services, Inc.

Brian Ward is a Series 65-licensed advisor with W & S Management Services, Inc. in Rochester, NY, bringing 12 years of industry experience. He has been vice president at Ward & Schmerbeck, P.C., a Certified Public Accounting firm, since 1995, where he performs tax accounting work alongside his advisory role. W & S Management Services serves individual investors, high-net-worth individuals, trusts, estates, and closely held businesses with discretionary portfolio management and comprehensive financial planning. The firm integrates fundamental analysis with accounting expertise through its affiliation with Ward & Schmerbeck, offering coordinated tax and financial planning for clients.

Wealth management
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Sean C

Series 63, Series 65

Rochester, NY

Core Alpha, Inc.

Sean Collins is a financial advisor with Core Alpha, Inc. in Rochester, NY, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. He also owns and operates S.P. Collins & Company, which offers tax preparation services, and runs a small retail website called American Emart. Core Alpha, Inc. provides investment advisory and financial planning services primarily to retail individual investors, trusts, and small businesses, using dynamic asset allocation across multiple account programs. The firm employs a range of investment strategies and outsources portfolio management and trading to various platforms and independent managers.

Active portfolio management Passive / index investing Real estate investing
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Joseph B

Series 66

Rochester, NY

Boyd Capital

Joseph Boyd is a financial advisor at Boyd Capital with 15 years of industry experience. He holds a Series 66 designation and previously worked at Brighton Securities Corp. for 11 years before joining Boyd Capital Management LLC in 2021. Boyd Capital Management LLC provides discretionary and non-discretionary portfolio management and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. The firm manages approximately $124 million in assets and employs a combination of charting, fundamental, quantitative, modern portfolio theory, and technical analysis to implement various investment strategies across multiple asset classes.

Options & derivatives strategies Real estate investing Annuities Private / alternative investments
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Robert P

Series 66

Rochester, NY

Leigh Baldwin & Co., LLC

Robert Perkins is a Series 66-licensed financial advisor with eight years of industry experience, currently serving at FSP Advisors, Inc. in Rochester, NY. Prior to joining FSP Advisors and Leigh Baldwin & Co., LLC in 2018, he worked at Axa Advisors, LLC and was involved in Perkins Fruit Farms for seven years. He is also the sole owner of Perkins Financial Services, a financial-related business. FSP Advisors, Inc. is a state-registered investment adviser consisting of a five-person team managing approximately $32.6 million for about 233 clients. The firm provides portfolio management, modular financial planning, and pension consulting, with a focus on tailoring strategies to clients’ individual objectives and risk tolerances.

Options & derivatives strategies
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Benjamin C

Series 65

West Henrietta, NY

Horizon Financial

Benjamin Chappell is a Series 65-licensed advisor at Horizon Financial with three years of industry experience. He has worked at Horizon Advisory Services, Inc. since 2021 and previously spent ten years at Haley & Aldrich, Inc. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on taxable accounts, trusts, and retirement accounts. The firm uses internally managed model portfolios emphasizing asset allocation and diversification, employing a long-term, buy-and-hold investment approach.

Wealth management
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Jonathan B

Series 65

West Henrietta, NY

Horizon Financial

Jonathan Blazick is a financial advisor at Horizon Financial with eight years of industry experience and a Series 65 designation. He has worked at Securities America Advisors, Inc., SSN Advisory, Inc., and Mark Congdon, CFS Inc., and has a background that includes six years at Kellogg's. Horizon Financial provides discretionary investment advisory and portfolio management primarily to individuals and families, focusing on taxable accounts, trusts, and retirement accounts. The firm emphasizes asset allocation and diversification through internally managed model portfolios and employs a long-term, buy-and-hold investment approach with periodic rebalancing.

Wealth management
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Mark C

Series 63, Series 65

West Henrietta, NY

Horizon Financial

Mark Congdon is a financial advisor at Horizon Financial with 39 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Securities America, Inc. and Securities Services Network. He participates in the Putnam Advisory Council, providing feedback on industry developments. Horizon Financial offers discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on asset allocation and diversification through internally managed model portfolios. The firm employs a long-term, buy-and-hold investment approach with regular rebalancing and integrates financial planning into ongoing client meetings.

Wealth management
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Donald K

Series 65

West Henrietta, NY

Horizon Financial

Donald Kwarta is a financial advisor with Horizon Financial, holding a Series 65 designation and eight years of industry experience. He has worked at Horizon Advisory Services since 2019 and previously at SSN Advisory Inc and Mark A Congdon. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on diversified model portfolios managed with a long-term, buy-and-hold approach. Financial planning is integrated into ongoing client meetings and is offered alongside portfolio management.

Wealth management
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Timothy H

Series 63, Series 65

West Henrietta, NY

Horizon Financial

Timothy Hammond is a financial advisor at Horizon Financial with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Private Client Services and Securities America, Inc. Outside of his advisory role, he serves as Treasurer and Alternate Warden for the Village of Geneseo Fire Department and as Benevolence Treasurer for the Geneseo United Methodist Church. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families. The firm emphasizes asset allocation and diversification through internally managed model portfolios, using a long-term, buy-and-hold approach with periodic rebalancing.

Wealth management
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