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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Austin G

Series 65

Honeoye Falls, NY

Gilbert Financial, LLC

Austin Gilbert is a Series 65-licensed financial advisor with 11 years of industry experience. He has operated Gilbert Financial, LLC, an independent advisory firm based in Honeoye Falls, NY, since 2006. Gilbert Financial, LLC provides customized portfolio management primarily for individuals and high net-worth clients, as well as trusts and corporations. The firm employs an asset-allocation approach tailored to client-specific factors and emphasizes domestic dividend-paying equities and short-duration bonds, using a disciplined process supported by proprietary research and institutional custody through Pershing.

Income planning Passive / index investing
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Michael N

Series 65

Livonia, NY

Comfort Capital Management

Michael Nevinger is the sole advisor at Comfort Capital Management and holds a Series 65 designation. He has been with the firm since its founding in 2025 and has prior work experience in construction project management and technology solutions. Outside of his advisory role, Nevinger is an estimator and project manager at 104 Contractors, a construction business he has been involved with since 2018. Comfort Capital Management is a fee-only registered investment adviser serving individuals and high-net-worth clients. The firm offers discretionary and non-discretionary investment management and financial planning, employing a strategy that combines Modern Portfolio Theory and fundamental analysis with diversified asset allocation using both passive and selected active investment vehicles.

College savings (529s, UTMA, etc.) Business sale tax planning Cash flow / budgeting Retirement withdrawal strategies General estate planning guidance
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Christopher Y

Series 63, Series 65

Lakeville, NY

HYJC Capital of WNY

Christopher Yuskiw is a financial advisor at HYJC Capital of WNY with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at HNP Capital LLC, LPL Financial LLC, and Five Star Bank. HYJC Capital of WNY provides advisory services to individuals, high-net-worth clients, charitable organizations, and business entities, offering portfolio management and financial planning. The firm’s investment approach includes cyclical and fundamental analysis and modern portfolio theory, employing various strategies across mutual funds, fixed income, equities, ETFs, and insurance products.

Options & derivatives strategies Annuities
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John H

CFP®, Series 63

Lakeville, NY

HYJC Capital of WNY

John Haugh is a CFP® with 28 years of experience in the financial industry. He is currently with HYJC Capital of WNY, where he has worked since 2023, and has prior experience at HNP Capital LLC, LPL Financial LLC, and Five Star Bank. HYJC Capital of WNY provides advisory services to individuals, high-net-worth clients, charitable organizations, and business entities, offering portfolio management and financial planning. The firm’s investment approach includes cyclical and fundamental analysis along with modern portfolio theory, delivering both discretionary and non-discretionary management with regular monitoring and reviews.

Options & derivatives strategies Annuities
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William W

Series 66

Avon, NY

Pinnacle Investments, LLC

William Ward is a financial advisor at Pinnacle Investments, LLC with 11 years of industry experience. He holds a Series 66 designation and previously worked at Wells Fargo Clearing Services, LLC and Wells Fargo Advisors LLC. Outside of his advisory role, Ward serves as an enlisted soldier in the U.S. Army National Guard. Pinnacle Investments is a multi-team SEC-registered investment adviser managing approximately $1.06 billion in assets and serving nearly 2,000 clients, including individuals, high-net-worth investors, retirement plans, trusts, charitable organizations, and institutional clients. The firm offers a range of services including financial planning and portfolio management, using both fundamental and technical analysis across various securities.

Options & derivatives strategies Concentrated stock management Active portfolio management Wealth management Educators, Teachers, and Academics Founder/Business Owner
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Stephanie K

Series 65, Series 66

Honeoye Falls, NY

Missionsquare Retirement

Stephanie Keur is a financial advisor with Missionsquare Retirement, holding Series 65 and Series 66 licenses and nine years of industry experience. She previously worked at Mutual of America Securities LLC and Axa Advisors, LLC, and has experience in consulting and education through roles at Webster Writing Consulting and the University of Rochester Warner School. Missionsquare Retirement serves state and local government employers, their employees, and certain nonprofits by administering deferred compensation and qualified retirement plans with a focus on plan administration, recordkeeping, education, and advisory services delivered through its Guided Pathways platform. The firm utilizes model portfolios developed by Morningstar Investment Management and supports more than 40,000 participants through a multi-team advisory structure.

General retirement planning Retirement income strategy Retirement withdrawal strategies Income planning
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Alec S

Series 63, Series 66

Geneseo, NY

key Investment Services LLC

Alec Schumacher is a financial advisor at Key Investment Services LLC with two years of industry experience. He holds Series 63 and Series 66 licenses and has worked at KeyBank in various roles since 2017. Prior to his financial services career, he held positions at Fetch Logistics, Shoe Show Inc., and Daemen College. Key Investment Services LLC offers wrap-fee advisory programs and model-driven investment options to a diverse client base, including individuals, trusts, estates, charities, corporations, and small businesses. The firm primarily operates non-discretionary, model-based wrap programs and collaborates with third-party managers, including BNY Mellon Advisors, Inc., to implement investment strategies.

ESG / Sustainable investing Tax-loss harvesting Passive / index investing Active portfolio management
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Ralph A

Series 63, Series 65

Honeoye Falls, NY

Commonwealth Financial Network

Ralph Angelo is a financial advisor with Commonwealth Financial Network, holding Series 63 and Series 65 credentials and bringing 30 years of industry experience. He has worked at American Portfolios Financial Services, Inc. for 14 years and most recently at OSAIC before joining Commonwealth and founding Angelo Planning Group. Outside of his advisory role, he is involved in managing commercial real estate through entities such as APG Lodge, LLC and 2590 Group, LLC. Commonwealth Financial Network is a registered investment adviser serving a national network of approximately 2,950 advisors and their clients. The firm provides a range of advisory programs and services, including discretionary model portfolios and personalized investment solutions, while supporting affiliated advisors with operations, technology, and compliance.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Milenda K

Series 63, Series 66

Pavilion, NY

Ameriprise

Milenda Kilby is a financial advisor with Ameriprise, holding Series 63 and Series 66 designations and 11 years of industry experience. She has been with Ameriprise and its affiliate Ameriprise Financial Services, Inc. since 2014. Outside of advisory work, Kilby serves on the Board of Directors for the Pavilion Elementary School Parent Teacher Organization and volunteers as the treasurer for the Hollwedel Memorial Library. Ameriprise offers retirement-income planning services targeting individuals approaching or in retirement with specific asset criteria, combining research, modeling, and tax-efficiency analysis to produce personalized Recommendation Reports. The firm provides a broad range of advisory, brokerage, and insurance solutions through its affiliated broker-dealer and insurance companies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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William S

CFP®, Series 63, Series 65

Honeoye Falls, NY

Cambridge Investment Research Advisors

William Seybold is a CFP® with 29 years of experience in the financial services industry. He has been with Cambridge Investment Research Advisors since 2020 and previously worked at SSN Advisory Inc and Securities Service Network from 2011 to 2020. In addition to his advisory role, he is an independent insurance agent representing various insurance companies. Cambridge Investment Research Advisors serves a diverse client base including individual investors, retirement plans, charitable organizations, and pension/profit-sharing plans. The firm offers financial planning, portfolio management, and retirement plan advisory through a large network of independent financial professionals using multiple account platforms and a range of investment strategies.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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Heath H

Series 66

Perry, NY

OSAIC

Heath Hendrickson is a financial advisor at OSAIC with four years of industry experience. He holds a Series 66 designation and previously worked at Securities America Advisors and Securities America, Inc. Outside of his advisory role, Hendrickson is a partner at Allied CPA's, PC, where he provides tax and accounting services, and is involved with West Winds Family Farm, a fruit tree farming venture. OSAIC is a large SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base that includes individual investors, pension plans, corporations, and charitable organizations. The firm employs a comprehensive investment process utilizing risk-tolerance assessments, asset allocation software, and portfolio optimization tools, and offers access to a wide range of investment products and custodial platforms.

Annuities Founder/Business Owner Executive Retired
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Kaelah G

CFP®, Series 66

Geneseo, NY

Cetera

Kaelah Granger is a CFP® professional with four years of industry experience, currently affiliated with Cetera. She has worked with Cetera and Cetera Advisors LLC since 2021 and has prior experience at the University of Rochester. Cetera Investment Advisers serves a diverse client base including individual, high-net-worth, institutional, and retirement-plan clients through a network of over 6,800 independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary services, utilizing advisor-managed accounts, model portfolios, and third-party solutions.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Executive Retired HENRY (High Earners, Not Rich Yet) Approaching retirement
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Georg F

Series 63

Avon, NY

Mass Mutual Investors Services

Georg Farrak is a financial advisor with Mass Mutual Investors Services in Avon, NY, holding a Series 63 designation and having 39 years of industry experience. He has been with Mass Mutual Investors Services and MassMutual Life Insurance Co. since 1986. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides ongoing financial planning, asset management, and educational seminars, using firm-approved analytical tools and structured planning engagements.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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John P

Series 66

Honeoye Falls, NY

Edward Jones

John Price is a Series 66-credentialed financial advisor with Edward Jones, based in Honeoye Falls, NY. He has 18 years of industry experience and has been with Edward Jones since 2007. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, manages approximately $1.01 trillion in assets, and operates a large national network of advisors and branch offices.

Retirement income strategy General estate planning guidance Wealth management Business ownership considerations Business exit / sale strategy Founder/Business Owner
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Aimee B

Series 66

Perry, NY

OSAIC

Aimee Berkemeier is a financial advisor at OSAIC with four years of industry experience. She holds a Series 66 designation and has previously worked at Securities America Advisors and multiple CPA firms. Outside of advising, she oversees financial reporting for the Genesee County Young Life organization and serves as a director at Allied CPAs, PC, where she manages tax preparation and consulting. OSAIC is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base, including individual investors, pension plans, corporations, and charitable organizations. The firm offers a range of advisory programs and utilizes technology-driven investment processes, supporting over 6,200 advisors and managing approximately $200 billion in assets.

Annuities Founder/Business Owner Executive Retired
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Chad G

Series 63, Series 66

Honeoye Falls, NY

LPL Financial

Chad Gerbig is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses. He has worked in the financial services industry since 2017, with prior experience at firms including Northwestern Mutual, Cetera, Purshe Kaplan Sterling Investments, and Foresters Financial Services. His current practice is based in Honeoye Falls, NY. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and delivers services through a large network of investment adviser representatives.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Lea B

Series 63

Mount Morris, NY

Mass Mutual Investors Services

Lea Bancroft is a financial advisor with Mass Mutual Investors Services, holding a Series 63 designation and bringing 36 years of industry experience. She has been with MML Investors Services, Inc. and Massachusetts Mutual Life Insurance Company since 1996. Outside of her advisory role, Bancroft is a partner in a restaurant/bar and a martial arts instructor in Mount Morris, NY. Mass Mutual Investors Services operates as a broker-dealer and SEC-registered investment adviser subsidiary of MassMutual, providing financial planning and asset management services to individuals, business owners, trusts, charitable organizations, and employers. The firm offers collaborative, annual financial planning engagements using firm-approved analytical tools and also provides educational seminars and specialized planning services.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Justin M

Series 66

Lima, NY

Ameriprise

Justin Myers is a financial advisor with Ameriprise Financial Services, LLC, holding a Series 66 designation and 11 years of industry experience. He previously worked at Edward Jones from 2014 to 2020 before joining Ameriprise. Myers also owns and manages an advisory business, Myers LLC, in Lima, NY. Ameriprise offers a retirement-income planning service focused on individuals nearing or in retirement with substantial investable assets, delivering non-discretionary, research-driven recommendations that incorporate tax efficiency and income strategies. The firm provides a broad range of advisory, brokerage, and insurance solutions through affiliated entities.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Carolyn P

Series 63, Series 65

Mount Morris, NY

Mass Mutual Investors Services

Carolyn Phillips is a financial advisor with MassMutual Investors Services in Mount Morris, NY, holding Series 63 and Series 65 licenses and possessing 22 years of industry experience. She has been with MML Investors Services, Inc. since 2003 and MassMutual Financial Group since 2001. Outside of her advisory role, Phillips serves as treasurer for the First Church of Christ, Scientist, overseeing financial activities and reporting. MML Investors Services, LLC operates as a subsidiary of MassMutual, providing financial planning and investment services to individuals, business owners, trusts, estates, charitable organizations, and employers through a structured, collaborative advisory process.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Leann H

Series 66

Avon, NY

Edward Jones

Leann Hill is a financial advisor at Edward Jones in Avon, NY, holding a Series 66 designation with nine years of industry experience. She has been with Edward Jones since 2017. Outside of her advisory role, she has landlord responsibilities in multiple locations. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions supported by a nationwide network of over 23,000 financial advisors.

Retirement income strategy Divorce financial planning Inheritance planning Wealth management Retired Founder/Business Owner Executive Women's Finance Women Professionals
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Steven L

Series 66

Livonia, NY

Merrill

Steven Lang is a Senior Financial Advisor with Merrill Lynch Wealth Management. He specializes in areas including college education planning, corporate benefits, executive compensation, equity compensation services, family wealth management strategies, legacy planning, and retirement income. Steven holds a Bachelor's Degree from Hobart College and has earned professional designations as a Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). He approaches client relationships with compassion and empathy, treating his clients as if they are family. Outside of his professional role, Steven enjoys spending time with his family, playing ice hockey, and woodworking.

Retirement income strategy Equity Recipients (RS/RSU, SOP, ESPP) College savings (529s, UTMA, etc.) General retirement planning Executive Founder/Business Owner Parents
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