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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Terry R

CFA®, Series 63

Mattawan, MI

Sequence Analytix, LLC

Terry Rau is a CFA® charterholder with seven years of industry experience. He is the sole advisor at Sequence Analytix, LLC, where he has worked since 2018. Prior to that, he spent three years at Arcadia Investment Management. Sequence Analytix provides discretionary investment management to individual and high-net-worth clients, focusing on constructing written Investment Policy Statements and delivering periodic reviews and retirement income projections. The firm uses algorithmic, rules-based methods that emphasize mean reversion and price momentum, managing sequence-of-returns and volatility risk for clients near or in retirement through low-cost ETFs and quantitatively ranked individual equities.

Retirement income strategy Passive / index investing Active portfolio management Approaching retirement
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Robert B

Series 65

Portage, MI

RJB Investment Advisory Services, LLC

Robert Burch is the sole advisor at RJB Investment Advisory Services, LLC in Portage, Michigan. He holds a Series 65 designation and has 11 years of industry experience. Outside of advisory work, he is the sole owner of ASK PrintCo, LLC, a print services company. RJB Investment Advisory Services, LLC provides discretionary portfolio management primarily to individuals and high-net-worth clients. The firm emphasizes long-term investing through exchange-traded funds and low-cost mutual funds, focusing on asset allocation and periodic adjustments based on regulatory or political developments.

Passive / index investing
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Bradley H

Series 66

Kalamazoo, MI

Hallgren Financial LLC

Bradley Hallgren is a financial advisor at Hallgren Financial LLC in Kalamazoo, MI, holding a Series 66 designation with 10 years of industry experience. Prior to founding Hallgren Financial in 2016, he worked at Cambridge Investment Research Advisors, Inc. and Cambridge Investment Research, Inc. from 2015 to 2016. He is also the managing partner of RBKE LLC, a private family trust fund, where he dedicates part of his time to investment-related activities. Hallgren Financial provides discretionary portfolio management and investment advisory services to individuals, high net worth clients, pension or profit-sharing plans, and business entities. The firm manages approximately $60 million in assets across about 20 client relationships, utilizing individualized portfolios based on detailed financial surveys and employing moderately active tactical asset allocation strategies that can include leveraged and inverse mutual funds and ETFs.

Active portfolio management
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Brian F

CFP®

Portage, MI

Face 2 Face Financial Planning, LLC

I believe my strength and focus in finance comes from being a devoted husband and father, as well as, a proud Western Michigan University Alumni. I grew up in the Kalamazoo area and now live with my family in Portage, MI. I love watching college football, playing hockey, and giving to the community. I founded Face 2 Face on a vision that started when I was a young teenager. My father used to take me to factories so I could watch him give financial education seminars to factory workers about their 401k options. That experience and my years of working for a large firm set my vision for wanting a firm that had no minimum asset levels. This gives me the ability to work with clients that want conflict-free advice on topics ranging from college planning to their 401k and all the way up to their retirement. I wanted to make a firm that was different. That’s why I built a firm to serve not only those who are retired but also the 30, 40 and 50-year-olds who want help along the way. I saw from working at larger firms that clients would come to me at retirement and they would have the money that they have, which may or may not have been enough. I felt that if I could help them earlier to make small changes, their future retirement would be in a much better place. This is why I offer different options, from hourly planning to full comprehensive financial planning.

Charitable giving & philanthropy General retirement planning Career Changers Baby Boomers (Born 1946-1964)
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Jeffrey C

CFP®, Series 65

Portage, MI

Cole Investment Advisors, Inc.

Jeffrey Cole is the principal advisor at Cole Investment Advisors, Inc. in Portage, MI, holding CFP® and Series 65 credentials with 16 years of industry experience. He has worked at Kruggel, Lawton & Co., LLC since 2024 and has operated Cole Investment Advisors since 1999. Outside of his advisory work, he is a partner at a separate accounting firm and occasionally serves as a registered agent for various non-affiliated business entities. Cole Investment Advisors serves individual and high-net-worth clients, trusts, estates, and charitable organizations with fee-only investment management, client consultations, and portfolio reporting services. The firm focuses on individualized portfolio construction using fundamental analysis and both long- and short-term strategies, and offers standalone reporting for accounts not managed by the adviser.

Wealth management
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Mark W

CFP®

Kalamazoo, MI

Black Diamond Investment Group,Inc.

Mark Weathers is a CFP® professional with 15 years of experience in financial advising. He is the sole advisor at Black Diamond Investment Group, Inc. and has operated his own CPA firm, Mark A. Weathers, P.C., since 1992, where he provides accounting and tax services. Black Diamond Investment Group, Inc. is a fee-only financial planning and investment management firm serving individual investors, high-net-worth clients, and small business owners. The firm employs an active, research-driven investment approach and maintains a distinctive affiliation with the CPA practice controlled by the same owner.

Active portfolio management Income planning
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Trenden P

CFP®, ChFC®, Series 63, Series 66

Kalamazoo, MI

Daus Financial Group, LLC

Trenden Peacock is a CFP® and ChFC® with five years of industry experience, currently serving as a financial advisor at Daus Financial Group, LLC. His prior roles include positions at Eagle Strategies LLC, Nylife Securities LLC, and New York Life Insurance Company. He is also an associate of Daus Insurance Group, where he provides insurance sales services. Daus Financial Group offers investment advisory and financial planning services primarily to individual and high-net-worth clients, as well as company-sponsored retirement plan consulting. The firm emphasizes non-discretionary management with access to private investments for accredited investors and utilizes third-party manager platforms to support client portfolios.

Private / alternative investments
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Robert V

Series 63, Series 65

Portage, MI

PPS & V Asset Management Consultants Inc

Robert Vliek is a financial advisor with PPS & V Asset Management Consultants Inc in Portage, MI, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. He has been with PPS & V since 2007. Vliek is also licensed to offer life insurance and fixed and fixed indexed annuities in Michigan. PPS & V Asset Management Consultants provides discretionary investment management and customized advisory services to individuals, retirement plans, charities, and corporations, managing approximately $253.7 million for about 247 clients. The firm constructs portfolios based on core asset-allocation models and employs a long-term, buy-and-hold investment approach using low-cost mutual funds, ETFs, and other instruments.

Real estate investing Passive / index investing Active portfolio management
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Justin H

Series 65

Kalamazoo, MI

Southwest Michigan Wealth Management, LLC

Justin Henrich is a Series 65-credentialed advisor with six years of industry experience. He has worked at Southwest Michigan Wealth Management, LLC since 2019 and previously held roles at Menards Inc. He is also involved in insurance and retirement planning activities. Southwest Michigan Wealth Management serves individuals, high-net-worth clients, families, and small businesses, managing about $29.4 million across approximately 166 client relationships. The firm provides discretionary portfolio management through third-party asset managers and offers comprehensive financial planning, including written financial action plans.

General tax planning
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Charles H

Series 65

Kalamazoo, MI

Southwest Michigan Wealth Management, LLC

Charles Henrich is a financial advisor at Southwest Michigan Wealth Management, LLC, holding a Series 65 credential with 14 years of industry experience. He has worked at several firms, including Foundations Investment Advisors, Inc. and Horter Investment Management, LLC. Outside of his advisory role, Henrich is a full-time biotech sales specialist engaged in biologic sales to the healthcare industry since 2006. Southwest Michigan Wealth Management serves individuals, high-net-worth clients, families, and small businesses, managing approximately $29.4 million across about 166 client relationships as of year-end 2024. The firm provides discretionary portfolio management through third-party asset managers and comprehensive financial planning, employing fundamental, technical, and cyclical investment analysis methods.

General tax planning
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Marilee B

Series 65

Kalamazoo, MI

Long Road Investment Counsel, LLC

Marilee Bartl is a financial advisor at Long Road Investment Counsel, LLC with 12 years of industry experience. She holds a Series 65 designation and previously worked at Norris, Perne & French, LLP for six years. Long Road Investment Counsel provides discretionary investment management to individuals, trusts, estates, and charitable institutions, managing approximately $316 million across about three dozen client relationships. The firm employs an active, fundamentally driven, long-term growth strategy focused on equity securities of industry-leading companies and investment-grade fixed income with relatively short maturities.

Active portfolio management
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Chase I

CFP®, ChFC®, Series 65

Kalamazoo, MI

Gasaway Investment Advisors, Inc.

Chase Imberger is a financial advisor at Gasaway Investment Advisors, Inc. in Kalamazoo, MI, holding the CFP®, ChFC®, and Series 65 credentials with five years of industry experience. His prior work includes roles at Calvin College and Caring Transitions. Outside of his advisory work, he is a professional disc golfer and volunteers with Junior Chamber International in Kalamazoo and Grand Rapids. Gasaway Investment Advisors provides investment management, financial planning, and retirement plan services to individual clients, high-net-worth individuals, and institutional clients such as pension and profit-sharing plans. The firm emphasizes active portfolio management with screened mutual funds and ETFs and offers comprehensive plan services including model portfolios and fiduciary support.

General retirement planning Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Life insurance needs analysis Founder/Business Owner Retired
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Brendan S

Series 66

Kalamazoo, MI

Daus Financial Group, LLC

Brendan Sanchez is a financial advisor at Daus Financial Group, LLC with three years of industry experience. He holds a Series 66 designation and has previously worked at firms including Raymond James & Associates, Merrill, Kestra Investment Services, and Bank of America. Daus Financial Group provides investment advisory and financial planning services primarily to individual and high-net-worth clients, along with company-sponsored retirement plan consulting as a 3(21) adviser. The firm manages client relationships mainly on a non-discretionary basis and offers access to private investments for accredited investors.

Private / alternative investments
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Caitlin B

Series 63, Series 65

Kalamazoo, MI

Gasaway Investment Advisors, Inc.

Caitlin Borton is a financial advisor at Gasaway Investment Advisors, Inc. in Kalamazoo, MI, with 13 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Ameriprise Financial Services, CX Institutional, LPL Financial, and Oak Point Financial Group. Gasaway Investment Advisors provides investment management, financial planning, and retirement plan services to individual clients, including high-net-worth individuals, as well as pension and profit-sharing plans, trusts, and estates. The firm emphasizes active portfolio management using screened mutual funds and ETFs, target asset allocations, and ongoing monitoring, and also offers third-party administration and recordkeeping for qualified retirement plans through a DBA.

General retirement planning Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Life insurance needs analysis Founder/Business Owner Retired
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Benjamin T

Series 65

Portage, MI

Infinity Advisory Group

Benjamin Taylor is a financial advisor with Infinity Advisory Group in Portage, MI, holding a Series 65 designation and 12 years of industry experience. He has worked at Infinity Advisory Group since 2023 and concurrently with Advisory Services Network, LLC since 2016. Taylor is also a licensed insurance agent involved in the sales and service of annuity and life insurance. Infinity Advisory Group provides discretionary investment management and financial planning services to individuals, trusts, charitable organizations, businesses, and qualified retirement plans. The firm’s investment approach is evidence-based and emphasizes diversified, passive mutual funds and ETFs, integrating sub-advisory and back-office support from Focus Partners Advisor Solutions.

Passive / index investing Tax-loss harvesting College savings (529s, UTMA, etc.) Business sale tax planning
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Ryan D

CFP®, ChFC®, Series 63

Kalamazoo, MI

Daus Financial Group, LLC

Ryan Daus is a CFP® and ChFC® with 23 years of experience in financial advising. He is the principal of Daus Financial Group, LLC, where he has worked since 2011. His previous experience includes roles at Generational Financial Partners LLC, Eagle Strategies LLC, New York Life, and Nylife Securities. Outside of his advisory work, he serves on the finance committee of St. Anthony of Padua Catholic School’s board and volunteers as a youth baseball and football coach. Daus Financial Group provides investment advisory and financial planning services primarily to individual and high-net-worth clients, along with company-sponsored retirement plan consulting as a 3(21) adviser. The firm focuses on non-discretionary management using third-party platforms and offers access to private investments for accredited investors.

Private / alternative investments
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Ethan T

ChFC®, Series 65

Kalamazoo, MI

Gasaway Investment Advisors, Inc.

Ethan Thies is a ChFC®-designated financial advisor with Gasaway Investment Advisors, Inc. in Kalamazoo, MI. He has three years of industry experience and has held positions in various businesses including American Village Builders and Pro Water Treatment. Gasaway Investment Advisors provides investment management, financial planning, and retirement plan services to individuals, pension and profit-sharing plans, trusts, and estates. The firm emphasizes active portfolio management with screened mutual funds and ETFs, offering discretionary account management and fiduciary services.

General retirement planning Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Life insurance needs analysis Founder/Business Owner Retired
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Kaushik M

Series 63, Series 65

Kalamazoo, MI

Lifetime Equity Investments LLC

Kaushik Meisheri is a financial advisor at Lifetime Equity Investments LLC with 18 years of industry experience. He holds Series 63 and Series 65 designations and has been with Lifetime Equity Investments since 2015. The firm serves individual investors, high-net-worth individuals, and charitable clients by providing discretionary portfolio management and customized investment portfolios. Lifetime Equity Investments manages approximately $26.5 million for around 67 clients, emphasizing fundamental analysis and individualized portfolio construction using a diverse mix of securities.

Active portfolio management
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Robert H

Series 65

Kalamazoo, MI

N.V.N.G. Investments, Inc.

Robert Huiskamp is a Series 65-licensed financial advisor at N.V.N.G. Investments, Inc. in Kalamazoo, MI, with 13 years of industry experience. He has been with N.V.N.G. Investments since 1994. N.V.N.G. Investments provides investment supervisory and portfolio management services to individuals, trusts, pension and profit-sharing plans, banks, and other corporate entities. The firm’s investment approach focuses on fundamental analysis supported by external research and employs a variety of implementation tools, including frequent trading and option strategies, with ongoing account reviews and regular reporting.

Options & derivatives strategies
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Lucas M

CFP®, CFA®

Kalamazoo, MI

Breakwater Capital

Lucas Mansberger is a CFP® and CFA® at Breakwater Capital with three years of industry experience. He previously worked at Greenleaf Trust for seven years before joining Breakwater Capital in 2022. Breakwater Capital is a small, owner-operated firm serving individuals, high-net-worth clients, families, small businesses, and nonprofits. The firm offers comprehensive financial planning and discretionary portfolio management, emphasizing individualized portfolio construction using Monte Carlo analysis and fundamental research, with a notable focus on options strategies alongside mutual funds and ETFs.

General retirement planning College savings (529s, UTMA, etc.)
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