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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Kathleen D

Series 63, Series 65, Series 66

St Charles, IA

Valic Financial Advisors

Kathleen Dennis is a financial advisor with Valic Financial Advisors, holding Series 63, 65, and 66 licenses and bringing 34 years of industry experience. Her previous roles include positions at Agia, Investment Planners, Inc., Ipi Wealth Management, Inc., Sii Investments, and Financial Services/Simple Solutions. She serves as president of St Charles Development Corp, a nonprofit organization involved in organizing volunteers and leading meetings. Valic Financial Advisors primarily serves U.S.-based individual investors, including high-net-worth and ultra-high-net-worth clients, as well as corporate and retirement-plan participants. The firm offers discretionary managed-account programs, wrap programs, financial planning, and brokerage services, utilizing Envestnet-developed UMA models and operating at scale with over $26 billion in discretionary assets.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Daniel N

Series 66

Winterset, IA

LPL Financial

Daniel Nielsen is a financial advisor at LPL Financial with 18 years of industry experience. He holds the Series 66 designation and previously worked at Cambridge Investment Research Advisors and Broker Dealer Financial Services. Outside of his advisory role, he is involved in managing the Nielsen Family Farm in Winterset, IA. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and delivers services through a large network of investment adviser representatives.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Ross R

Series 66

Winterset, IA

Edward Jones

Ross Rethmeier is a financial advisor at Edward Jones in Winterset, IA, holding a Series 66 designation with one year of industry experience. Prior to joining Edward Jones, he worked at Farmers & Merchants State Bank and has had multiple self-employed roles, including billing for a mental health practice and overseeing hay production on a farm he owns. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a broad range of advisory programs, supported by a large network of financial advisors across the United States.

General estate planning guidance Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Peter L

Series 63, Series 65

Winterset, IA

Edward Jones

Peter Loiler is a financial advisor at Edward Jones in Winterset, IA, with 12 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Wells Fargo Clearing and Wells Fargo Advisors, LLC. Outside of his advisory role, he serves as Treasurer for the Madison County Foundation for Community Arts. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including high-net-worth households and charitable organizations. The firm manages over $1 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds.

Retirement income strategy College savings (529s, UTMA, etc.) Divorce financial planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner
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Karin H

Series 63, Series 66

Winterset, IA

Ameriprise

Karin Holder is a financial advisor at Ameriprise with 21 years of industry experience. She holds Series 63 and Series 66 credentials and previously worked at Edward Jones for 18 years before joining Ameriprise in 2022. Outside of her advisory role, she is involved in real estate management through her own LLC, serves on several nonprofit boards, and is an author of two published books focusing on faith, family, and hunting. She also leads Karin Holder Ministries, providing leadership and faith-based personal development for women. Ameriprise offers a retirement-income planning service tailored for individuals nearing or in retirement, combining research, modeling, and tax-efficiency analysis to deliver non-discretionary recommendations. The firm serves a large client base with a range of advisory, brokerage, and insurance solutions, emphasizing managed accounts and algorithmic support in its retirement planning approach.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Whitney M

CFP®, Series 66

Winterset, IA

Edward Jones

Whitney Messerschmitt is a CFP® and holds a Series 66 license with nine years of industry experience, all at Edward Jones. Based in Winterset, IA, Messerschmitt has been with Edward Jones since 2017 and previously worked at the same firm from 2003 to 2017. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, including high-net-worth households and charitable organizations. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs and investment options through a nationwide network of financial advisors and branch offices.

Retirement income strategy Retirement withdrawal strategies Charitable giving & philanthropy General estate planning guidance Wealth management Retired Founder/Business Owner Executive
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Jason K

CFP®, Series 63

Winterset, IA

Cetera

Jason Kleemeier is a CFP® professional with 27 years of experience in the financial services industry. He is currently affiliated with Cetera and has previously worked with Cambridge Investment Research and Investment Centers of America. In addition to his advisory work, Kleemeier holds several fiduciary board positions in his community, including serving as treasurer for Lakeview Country Club and finance deacon for Winterset Community Church. Cetera Investment Advisers serves a diverse client base that includes individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary solutions, utilizing a combination of advisor-managed accounts, model portfolios, and third-party managed programs.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Executive Retired HENRY (High Earners, Not Rich Yet) Approaching retirement
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Sarah D

Series 63, Series 65

Winterset, IA

OSAIC

Sarah Dory is a financial advisor at OSAIC with 15 years of industry experience. She holds Series 63 and Series 65 credentials and has previously worked at Dawney Financial, Woodbury Financial Services, Inc., and Millang Financial Group. She is also president of Dawney Financial, Inc., where she assists clients with health coverage, life insurance, and long-term care needs. OSAIC is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base, including individuals, pension plans, corporations, and charitable organizations. The firm offers a range of advisory and brokerage services, combining risk-tolerance assessments with advanced portfolio management tools, and supports thousands of advisors with access to multiple custodial platforms and investment options.

Annuities Founder/Business Owner Executive Retired
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John R

Series 63, Series 66

Winterset, IA

Cambridge Investment Research Advisors

John Ruddy is a financial advisor with Cambridge Investment Research Advisors and holds the Series 63 and Series 66 designations. He has 16 years of industry experience, including prior roles at PFS Investments Inc. and Primerica Financial Services. Outside of his advisory work, he is involved in a cattle operation and serves as president of the Rams Basketball Club. Cambridge Investment Research Advisors serves a diverse client base including individual investors, retirement plans, and charitable organizations. The firm offers financial planning, portfolio management, and retirement plan advisory through a network of independent professionals using various account platforms and investment strategies.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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David S

Series 63, Series 65

Cumming, IA

Mass Mutual Investors Services

David Suzzan is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 65 designations and bringing 33 years of industry experience. His prior roles include positions at Northwestern Mutual Investment Management and The Northwestern Mutual Life Insurance Company. He is also an insurance agent involved with Lenox Advisors, focusing on individual and group life and health insurance. MassMutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational programs, emphasizing collaborative, goal-oriented planning using firm-approved analytical tools.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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