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Ryan D
Series 63, Series 65
Loomis, CA
JC Financial Services
Ryan Demartini is the principal of JC Financial Services in Loomis, CA, with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at JC Financial Services since 2016, following a brief tenure at Johnston, Martin & Montgomery. In addition to his advisory role, he operates JC Bookkeeping, providing bookkeeping and tax preparation services. JC Financial Services offers investment management and financial planning to individuals, pension and profit-sharing plans, and corporate clients, including services for small-business retirement plans. The firm employs a passive investment approach using index mutual funds and ETFs and integrates its tax preparation and bookkeeping practice as part of its service offerings.
Brian S
Series 63, Series 65
Meadow Vista, CA
Brian Sly and Company
Brian Sly is the principal of Brian Sly and Company, an independent advisory firm based in Meadow Vista, CA. He holds Series 63 and Series 65 designations and has 27 years of industry experience, including 17 years leading his own firm. The firm provides investment advisory and portfolio management services primarily to individual clients, retirement plans, foundations, and select institutional clients. It employs an asset allocation approach grounded in Modern Portfolio Theory, implementing SEI Asset Allocation Model portfolios on a predominantly non-discretionary basis.
Tristan P
Series 65
Rocklin, CA
Sow and Reap Financial LLC
Tristan Payne is a financial advisor at Sow and Reap Financial LLC with one year of industry experience. He holds a Series 65 designation and previously worked at Finisar Corp for nine years. Sow and Reap Financial LLC provides advisory services to individual clients, including both non‑high‑net‑worth and high‑net‑worth individuals, through discretionary investment management and project‑based financial planning. The firm emphasizes asset-allocation strategies using no‑load mutual funds and ETFs, with a focus on passive management, long-term equity holdings, and tax-aware portfolio rebalancing.
James S
Series 63, Series 65
Roseville, CA
Covered Edge Asset Management, LLC
James Schroeder is the sole advisor at Covered Edge Asset Management, LLC in Roseville, CA, holding Series 63 and Series 65 designations with 15 years of industry experience. He has been with Covered Edge Asset Management since its founding in 2011. Covered Edge Asset Management provides discretionary portfolio management to individuals, high-net-worth clients, and business owners, creating personalized Investment Policy Statements based on clients’ goals, income, tax situations, and risk tolerance. The firm integrates charting, fundamental and technical analysis, and employs a range of strategies including long-term investing, active trading, options writing, and short sales, with performance-based fee arrangements available for qualified investors.
Walter R
CFP®, Series 65
Newcastle, CA
Castellan Financial Advisors
Walter Romatowski is a CFP® certificant with 18 years of industry experience and is the sole advisor at Castellan Financial Advisors in Newcastle, CA. He has worked at Castellan Wealth Management, Inc. since 2007. Castellan Financial Advisors provides fee-only financial planning and investment services to individuals, trusts, estates, charitable organizations, and businesses. The firm employs a core-and-satellite investment approach with non-discretionary asset management, using mutual funds and ETFs combined with fundamental and technical analysis.
Marshall G
Series 63, Series 66
Auburn, CA
Clarion Advisors Inc.
Marshall Goins is a financial advisor at Clarion Advisors Inc. with 13 years of industry experience. He holds Series 63 and Series 66 designations and has been with Clarion Advisors since 2012. He is also the owner and managing member of Mason Morgan Investments, LLC. Clarion Advisors Inc. provides discretionary portfolio management to individuals and high-net-worth clients, managing approximately $110.9 million across 882 accounts. The firm emphasizes long-term trading informed by multiple methods of analysis and maintains an unusually high client-to-advisor ratio.
Daniel M
CFP®, CFA®, ChFC®, Series 66
Rocklin, CA
McCurdy Financial Solutions
Daniel McCurdy is a financial advisor at McCurdy Financial Solutions with 11 years of industry experience. He holds the CFP®, CFA®, ChFC®, and Series 66 designations. Prior to founding his independent firm, he worked at Strategic Wealth Advisors Group, LPL Financial, Western Wealth Management, and Edward Jones. Outside of advisory work, he is involved in tax return data entry through a law office. McCurdy Financial Solutions provides investment management and financial planning services to individuals, high-net-worth clients, and nonprofit organizations. The firm offers tailored discretionary portfolio management using both fundamental and technical analysis, combining active and passive funds, and incorporates socially conscious investing when requested. It also emphasizes financial education through seminars and educational materials.
James B
CFP®, Series 63, Series 65
Roseville, CA
Braziel & Associates, LLC
James Braziel is a CFP® professional with 33 years of industry experience, currently serving at Independent Financial Group, LLC since 2022. His prior experience includes roles at Braziel & Associates LLC and NPB Financial Group, LLC. He is also involved in insurance as a sole proprietor outside of his advisory work. Independent Financial Group, LLC is a dual-registered broker-dealer and SEC-registered investment adviser offering brokerage, portfolio management, financial planning, and retirement plan services to individuals, charities, corporations, and plan sponsors. The firm supports a national network of Investment Adviser Representatives and provides access to multiple advisory programs through its AccessPoint platform and third-party asset managers.
Marcos L
Series 63, Series 65
Granite Bay, CA
360 Dividends
Marcos Lira is the principal of 360 Dividends in Granite Bay, CA, holding Series 63 and Series 65 licenses with 15 years of industry experience. His prior roles include positions at TrustedSite Security and WhiteHat Security. Outside of his advisory work, he owns an independent insurance agency and a tax and accounting services business. 360 Dividends provides investment management and financial planning to individuals, high-net-worth clients, charitable organizations, and small businesses. The firm combines fundamental and technical analysis with passive investment management and offers services such as portfolio management, financial planning, real estate investment analysis, and integrated tax-related advice.
Richard M
Series 65
Granite Bay, CA
Legacy Wealth, Inc.
Richard Mac Farlane is a Series 65 licensed advisor at Legacy Wealth, Inc. with experience in estate planning law, serving as president and owner of California Probate and Trust, PC since 2013. He also operates as an independent insurance agent and has provided financial advisory services through his sole proprietorship since 2023. Legacy Wealth, Inc. offers portfolio management services to individual and high-net-worth clients, focusing on investment policy development, asset allocation, and portfolio monitoring. The firm employs a mix of fundamental, quantitative, and technical analysis, utilizing a range of investment vehicles including mutual funds, equities, fixed income, ETFs, insurance products, and occasionally private placements and venture capital funds.
Keith H
Series 63, Series 65
Auburn, CA
Hentch Solutions
Keith Hentschel is the principal of Hentch Solutions in Auburn, CA, holding Series 63 and Series 65 licenses with 39 years of industry experience. His career includes roles at IFC, Cetera Advisor Networks LLC, and Purpose Driven Financial Services, along with operating Hentch, Inc. since 2006. In addition to advising, he is involved in public speaking coaching through Hentch, Inc. and acts as an independent representative selling fixed life, health, LTC, and annuities. Hentch Solutions provides investment advice and financial planning primarily by serving as a co-advisor and liaison to third-party platforms and managers, assisting clients with onboarding, paperwork, and monitoring outside managers. The firm operates on a non-discretionary basis and generally recommends model portfolios and third-party managers for individuals, couples, families, and small businesses.
Neil P
CFP®, CFA®
Roseville, CA
Olivehurst Advisors LLC
I am a financial advisor for professionals building wealth through business ownership, investments, and employer stock. I built Olivehurst Advisors as a fee-only, independent fiduciary firm to help professionals navigate growing success, increasing financial complexity, and limited time to manage it all alone. I help clients bring clarity to what matters most, confidence in important decisions, coordination across the moving parts of their finances, and continuity through a personalized long-term plan. The name Olivehurst reflects the kind of stewardship I seek to provide - helping clients build lasting strength, resilience, and long-term opportunity. Whether navigating career growth, business ownership, investments, equity compensation, retirement planning, or major life decisions, I provide thoughtful advice designed to help clients move forward with confidence.
Gary H
Series 66
Auburn, CA
Northbrook Financial Group, LLC
Gary Henson is a financial advisor with Northbrook Financial Group, LLC in Auburn, CA, holding a Series 66 designation and with 26 years of industry experience. He has been with Northbrook Financial Group since 1999 and is also involved in real estate management through several entities. Northbrook Financial Group provides portfolio construction and ongoing investment management for individuals, high-net-worth clients, and trusts, utilizing a range of investment vehicles. The firm offers tax preparation and accounting services through its principal under separate agreements, combining investment management with in-house tax capabilities.
Daniel R
Series 66
Roseville, CA
Rowland Financial Services
Daniel Rowland is the principal of Rowland Financial Services in Roseville, CA, with 26 years of experience in the financial industry. He holds a Series 66 designation. In addition to his advisory role, he owns an insurance brokerage specializing in employee benefits, including life, accident, health, disability, and annuity products. Rowland Financial Services provides investment management, financial planning, and employer retirement-plan services to institutional and individual clients. The firm operates on a non-discretionary basis, focusing on client-specific investment policy statements and diversified portfolios primarily using low-cost mutual funds and ETFs. An affiliated insurance brokerage offering employee-benefit products distinguishes the firm from other investment managers.
Rachael B
CFP®, Series 66
Granite Bay, CA
True Worth Financial Planning LLC
Rachael Burns is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at True Worth Financial Planning LLC, where she has worked since 2020. Prior to that, she was with Ameriprise from 2017 to 2020 and Merrill Lynch from 2015 to 2017. True Worth Financial Planning provides financial planning and portfolio management primarily to individual and high-net-worth clients. The firm offers project-based and ongoing comprehensive planning, uses third-party managers for portfolio execution, and delivers fee-based online educational courses and content.
Douglas L
Series 63, Series 66
Lincoln, CA
Xitright
Douglas Lutkus is the sole advisor at Xitright, an independent registered investment adviser based in Lincoln, CA. He holds Series 63 and Series 66 licenses and has 21 years of industry experience. His prior work includes five years at White Hat, LLC, and he has operated Xitright and Lutkus Insurance Services since 2010 and 2009, respectively. Lutkus is also a licensed independent insurance agent specializing in life, health, and annuities. Xitright primarily serves individual investors, business owners, and a limited number of pension and employee benefit plans. The firm offers portfolio management, retirement and business exit planning, and alternative investment consulting with a focus on real estate vehicles, managing client accounts on a non-discretionary basis and using a mix of traditional securities and due-diligence-based alternative investments.
Jack J
CFP®, Series 65
Roseville, CA
Sierra Financial Planning & Asset Management
Jack Johnson is a CFP® and Series 65-licensed financial advisor with 22 years of industry experience. He has been the sole advisor at Sierra Financial Planning & Asset Management in Roseville, CA since 2003. Johnson holds both CFP® and CPA credentials and has a background in accounting and financial management. Sierra Financial Planning & Asset Management provides financial planning and portfolio management services for individual clients, utilizing a globally diversified, index-oriented, buy-and-hold investment approach. The firm primarily manages non-discretionary assets and negotiates flat advisory fees, delivering comprehensive written plans, annual in-person reviews, and quarterly performance reports.
Mark O
Series 65
Roseville, CA
Q4 Strategic Equity Advisors Inc.
Mark O'Guinn is the principal of Q4 Strategic Equity Advisors Inc., an independent advisory firm based in Roseville, California. He holds a Series 65 designation and has 18 years of industry experience, having been with Q4 Strategic Equity Advisors since 2008. Outside of advisory services, he is also a licensed life insurance agent in California and owns a related insurance business. Q4 Strategic Equity Advisors provides portfolio management and referrals to third-party money managers for individuals, pension plans, trusts, estates, charitable organizations, and business entities. The firm employs a mix of fundamental analysis, long-term and short-term trading strategies, and non-discretionary portfolio supervision, with access to model portfolios and institutional investment strategists.
Peter G
CFA®, Series 63, Series 65
Rocklin, CA
Gaylord Wealth Management, LLC
Peter Gaylord is the principal of Gaylord Wealth Management, LLC in Rocklin, CA, holding the CFA® designation and Series 63 and 65 licenses with 17 years of industry experience. He has led his firm since 2013 and has operated Peter Gaylord Services, Inc. since 2001. Outside of investment management, he also serves as president and consultant for Peter Gaylord Consulting, Inc., providing business and marketing consulting. Gaylord Wealth Management, LLC manages discretionary client assets primarily through ETFs and mutual funds, employing a combination of fundamental analysis and strategic and tactical asset allocation. The firm serves both institutional and individual clients, offering financial planning and portfolio consultation services on an hourly or fixed-fee basis.
David H
Series 65
Auburn, CA
Hammer Asset Management, LLC
David Hammer is the sole advisor at Hammer Asset Management, LLC in Auburn, CA, holding a Series 65 credential with 14 years of industry experience. He has led Hammer Asset Management since 1999. Outside of his advisory role, Mr. Hammer is involved in a retail business specializing in kitchen cooking supplies and tea ware, where he handles bookkeeping and online order fulfillment. Hammer Asset Management provides discretionary portfolio management for individual and institutional clients, employing proprietary quantitative models to guide asset allocation and security selection. The firm integrates liability-focused bond immunization with probability-driven strategies, managing approximately $26.6 million in assets under a single portfolio manager.
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