Bruce Krieg is a financial advisor at Midwest Investment Advisors, LLC in Fenton, Missouri, holding a Series 65 designation with 15 years of industry experience. He has been with Midwest Investment Advisors since 2010 and also has a long-standing association with Kriegl Lohbeck & Co dating back to 1992. Midwest Investment Advisors serves individual, high-net-worth, institutional, and business clients, providing discretionary portfolio management and financial planning. The firm employs multiple analysis methods and manages all portfolios in-house, overseeing a notably high client load for a solo advisor and maintaining an affiliation with an accounting firm to offer complementary services.

Jeffrey Mcgovern is a Series 65-licensed financial advisor with 13 years of industry experience. He is currently the sole advisor at Haven Wealth Planning, where he has worked since 2022. Prior to that, he spent six years at Buckingham Strategic Wealth, LLC. Haven Wealth Planning provides discretionary investment management and financial planning services primarily for individual and high-net-worth clients. The firm employs an evidence-based, passive investment approach grounded in Modern Portfolio Theory and the Fama–French framework, often utilizing index mutual funds and ETFs, and integrates financial planning with investment advice.

Daniel Heffernan is the principal of Heffernan & Associates, Inc. in St. Louis, MO, holding the CFP® designation and Series 63 license with 28 years of industry experience. He has been with Heffernan & Associates since 1985. Heffernan is also licensed as a life insurance agent for fixed annuities with Jackson National Life Insurance Company and AssetMark Trust Company. Heffernan & Associates provides investment advice and financial counseling to individuals, families, and related entities, managing approximately $17.12 million in client assets as of December 31, 2024. The firm employs a fundamental, long-term investment approach with a focus on macroeconomic assessment, credit analysis, and valuation, operating primarily on a non-discretionary basis with ongoing consultation and financial planning services.

John Gower is the sole advisor at John C. Gower, CFP, EA, an independent firm based in St. Louis, MO. He holds the CFP® and Series 65 designations and has seven years of industry experience, with his firm operating since 1996. In addition to financial advising, he also provides tax preparation services. The firm offers fee-only financial planning and discretionary investment management primarily for high-net-worth individuals, small businesses, trusts, and retirement plans. It employs a strategic asset-allocation approach focused on diversification, cost containment, tax management, and ongoing portfolio oversight.

Charles Heisner is a CFP® and Series 65-registered financial advisor with 24 years of industry experience. He is the principal of Heisner Financial, LLC, an independent firm he founded in 2001 in St. Louis, MO. Heisner maintains an active CPA license, which he uses to supplement his financial advisory services. Heisner Financial, LLC provides personal financial planning and investment advisory services to individuals, trusts, and select business clients, integrating tax, bookkeeping, and business consulting with investment advice. The firm manages approximately $37 million in client assets on a non-discretionary basis and offers both ongoing and hourly consulting engagements.

Joseph Darpel is a CFP® with 32 years of experience in the financial services industry. He is the principal advisor at Smart Steps Wealth Management LLC, having previously worked at Gunpowder Capital Management, Hayden Royal, and Raymond James Financial Services. He is also president of Jos F Darpel Investment Co., a non-investment-related support company. Smart Steps Wealth Management LLC offers discretionary asset management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, and employer-sponsored retirement plans. The firm combines fundamental, quantitative, and technical investment analysis and provides institutional and retirement-plan services alongside individual wealth management, including the use of derivatives in managed accounts.

Curtis Sawyer is the sole advisor at Sawyer Capital Management in Wildwood, MO, with 25 years of industry experience. He holds Series 63 and Series 65 licenses and has been affiliated with Sawyer Capital Management since 2007. Since 2010, he has also been associated with Webster University. Sawyer Capital Management provides discretionary investment management and financial planning to individuals, trusts, charitable organizations, small businesses, and sponsors of pension and profit-sharing plans. The firm’s investment approach is based on Modern Portfolio Theory and a passive, asset-class strategy using no-load mutual funds and ETFs, supported by written investment policy statements, Monte Carlo analysis, and periodic rebalancing. It offers a combination of individual wealth management and formal retirement-plan consulting services, including plan-level analysis and participant education.

Gregory Livingston is the sole advisor at Livingston & Associates, Ltd., an independent wealth management firm based in Wildwood, MO. He holds Series 63 and Series 65 licenses and has 24 years of industry experience. Livingston has managed his firm since 2001. Livingston & Associates serves primarily individual clients, including some high-net-worth households, and a limited number of corporate retirement-plan clients. The firm emphasizes a passive-management approach with portfolio management, financial planning, insurance offerings, and occasional business consulting, and distinguishes itself by providing insurance brokerage services and strategic relationships for legal, accounting, and banking needs.

Alexandra Heck is a financial advisor at Herzog Financial Group, LLC in Saint Louis, Missouri, holding a Series 66 designation with 10 years of industry experience. She has been with Herzog Financial Group since 2015. Herzog Financial Group provides financial planning and wealth management services to individuals, families, small business owners, and retirees. The firm employs a strategic asset allocation approach combined with active selection of mutual funds, ETFs, equities, and investment-grade bonds, managing approximately $48 million in assets for around 87 clients.

Terrance Davis is the sole advisor at Terrance P Davis CPA/PFS in St. Louis, MO, holding the PFS™ designation and Series 65 license with six years of industry experience. He has been practicing under his firm name since 1990. In addition to financial advisory services, he provides part-time tax preparation during the tax season. Terrance P. Davis CPA/PFS offers fee-only comprehensive financial planning and investment advisory services primarily to individuals and small business owners, focusing on pre-retirees and retirees. The firm integrates income, estate, and gift tax consultation with a systematic planning process that emphasizes modern portfolio theory, asset allocation, and low-cost index or passively managed funds.

Jay Peters is a financial advisor at AECH Financial with 10 years of industry experience. He holds the CFP® and ChFC® designations, as well as a Series 66 license. Prior to joining AECH Financial in 2025, he worked for nearly a decade at Cetera and its affiliated entities. Outside of his advisory role, Peters serves as an elected board member of a homeowners association and consults as a referral partner for a nonprofit organization. AECH Financial is a state-registered investment adviser that provides discretionary investment management and portfolio implementation services to individuals, trusts, estates, corporations, and other business entities. The firm uses a model-driven investment approach combining quantitative, fundamental, technical, cyclical, and economic analysis, employing both long- and short-term strategies and ETFs.

Stephanie Calderas is a financial advisor at PathFinder Financial Services with 20 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at firms including MRM Asset Allocation Group, Royal Alliance Associates, and First Independent Advisory Services. Outside of advising, Stephanie is an Enrolled Agent who prepares tax returns, a licensed life, health, and disability insurance agent, and a licensed real estate agent in Missouri. PathFinder Financial Services provides discretionary and non-discretionary investment management to individuals and pension/profit-sharing plans, focusing on portfolio construction aligned with client goals and risk tolerance. The firm employs a fundamental, long-term investment approach and utilizes independent third-party managers for portions of client portfolios.

Meet Joe Petry, Ph.D., CFP®, EA, CRPC®— Passionate hooper, hiker, and dog lover who founded Mayfair Financial. -Ph.D. in Economics and a Master's in Personal Financial Planning. -Extensive academic and professional background in teaching finance and economics at renowned institutions. -Certified Financial Planner™ and Chartered Retirement Planning Counselor®. -Has received awards for his volunteerism and leadership. -He believes in the power of random acts of kindness to make the world a better place. Fun Fact: Joe and his neighbors are now novice beekeepers.

Nicholas Matlock is a CFP® with 14 years of experience in the financial services industry. He is the founder and advisor at Cratero Capital LLC and also serves as Manager and Operations Manager at Dark Matter Capital Management. Outside of his advisory work, Matlock is the CEO of Cratero Copilot, a company providing personal assistant and operations management services for content creators. Cratero Capital LLC offers discretionary asset management and comprehensive financial planning to individuals, high-net-worth clients, trusts, estates, and pooled investment vehicles. The firm employs ETF-based model portfolios with a combination of fundamental, technical, charting, and cyclical analysis, managing accounts on a discretionary basis with quarterly reviews.

Brian Skrobonja is the founder and president of Skrobonja Wealth Management, LLC, with 31 years of experience in the financial industry. He holds the ChFC® designation and has worked at firms including Kalos Management, National Planning Corporation, and Madison Avenue Securities. Outside of advisory roles, he is an author who produces books, blogs, and podcasts on financial topics. Skrobonja Wealth Management provides discretionary asset management and financial planning primarily for individual clients, managing about $32.3 million across roughly 282 accounts. The firm employs a multi-faceted investment process that includes fundamental, technical, quantitative, and cyclical analysis, with a focus on asset allocation, fixed-income strategies, and periodic portfolio rebalancing.

Paul Gantner is a financial advisor with Your Wealth Matters LLC in St. Louis, MO, holding a Series 65 designation and 10 years of industry experience. He has been with Your Wealth Matters LLC since 2016 and also operates Your Estate Matters, LLC since 2012. In addition to his advisory work, he is an attorney specializing in estate planning, elder law, and probate. Your Wealth Matters LLC provides advisory services to individuals, high-net-worth clients, and charitable organizations, focusing on portfolio management through third-party asset managers and a separate portfolio analysis service. The firm emphasizes a non-discretionary investment approach based on modern portfolio theory, with diversified equity and fixed-income allocations reviewed and rebalanced according to each client’s investment policy.

Don Mckinley is a financial advisor at Fortify Wealth, Inc. with 58 years of industry experience. He holds the ChFC® designation along with Series 63 and 65 licenses. His prior experience includes roles at Kestra Advisory Services, Kestra Investment Services, NFP Advisor Services, and Financial Resources of St. Louis. In addition to his advisory work, he is CEO and insurance agent at McKinley Financial Resources, Inc. Fortify Wealth provides discretionary asset management and financial planning to high-net-worth individuals and corporations. The firm uses a proprietary research process to create diversified model portfolios and offers services including portfolio management, financial planning, and ERISA plan advisory.

Sharon Stanton is a financial advisor at SFC Financial LLC in St. Louis, MO, holding a Series 65 designation with 16 years of industry experience. She has been with SFC Financial LLC and its affiliated firm Swink Fiehler and Company since 2005. SFC Financial LLC provides investment advisory and financial planning services to individuals, trusts, charitable organizations, corporations, and retirement plans. The firm combines fundamental and technical analysis with asset-allocation techniques and employs both long- and short-term strategies, including option strategies such as covered calls, managing assets on a non-discretionary basis while clients retain execution authority.

Jeffrey Duncan is a financial advisor with Duncan Financial Management, Inc. in West Palm Beach, FL, holding Series 63 and Series 65 licenses and 17 years of industry experience. He has been with Duncan Financial Management since 2009. Outside of his advisory role, he is an independent insurance agent. Duncan Financial Management provides investment advisory and financial planning services to individuals, trusts, estates, business entities, and retirement plans. The firm employs a fiduciary, client-education-focused approach, offering customized retirement roadmaps and diversified portfolio management that includes equities, fixed income, mutual funds, ETFs, and limited options strategies.

Christopher Sandifer is a financial advisor at Your Wealth Matters LLC in St. Louis, MO, holding a Series 65 designation with two years of industry experience. He has previously worked at Stifel Nicolaus and Hollingshead & Dudley and is also an attorney at Your Estate Matters LLC, a law firm specializing in estate planning. Your Wealth Matters LLC provides advisory services to individuals, high-net-worth clients, and charitable organizations, focusing on non-discretionary portfolio management through third-party asset managers and a separate portfolio analysis service. The firm emphasizes diversified equity and fixed-income allocations guided by modern portfolio theory and long-term trading strategies.