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Kevin M
CFP®, Series 65
Menlo Park, CA
Oak Peak Financial
Kevin Martin is a CFP® and Series 65-registered advisor with 10 years of industry experience. He is the principal of Oak Peak Financial, an independent advisory firm he has led since 2015. Prior to founding Oak Peak Financial, he worked at InSpeed Networks for three years. In addition to his advisory role, Martin is an IRS Enrolled Agent and provides tax preparation services as a separate engagement. Oak Peak Financial serves individual investors, including high-net-worth clients, and retirement-plan sponsors with financial planning, portfolio management, and retirement-plan consulting. The firm follows a fiduciary standard and employs a diversified, tax-efficient investment approach based on Modern Portfolio Theory, typically using low-cost index funds and ETFs alongside select individual securities and fixed income.
Deirdre H
CFP®
Menlo Park, CA
Branch & Bloom Financial Planning, LLC
Financial Planning for What Matters Most Your financial plan should reflect what matters most to you. I begin every client relationship by understanding your values and goals. Together, we review where your money is going and identify opportunities for saving, investing, and living the life you envision. We then integrate relevant planning areas such as investment analysis, retirement planning, tax strategies, education funding, risk management, and estate planning. Financial planning can often feel overwhelming, so I organize the process into clear, manageable steps and strive to make complex concepts understandable. We begin with your most urgent priorities and incorporate additional tasks as we make progress, building momentum together. With a background in engineering and technical project management, I bring a structured, creative, and thoughtful approach to every conversation, ensuring each step is purposeful and aligned with your goals. Whether you're seeking comprehensive or hourly planning, our work is tailored to the topics that matter most to you. My process stays grounded in your values, so each step supports your unique goals and priorities. As a fiduciary, I always put your interests first, offering honest guidance and clear, transparent fees. Whether you want hands-on support or prefer to implement your plan yourself, I'll provide a complete and actionable roadmap for your financial journey. My practice is built on trust, transparency, and a deep commitment to my clients' success. Nothing is more rewarding to me than seeing clients become thoughtful stewards of their wealth, gaining clarity and confidence, and building a future rooted in what matters most.
Mark L
Series 63, Series 65
Mountain View, CA
Ardent Capital
Mark Liu is a financial advisor at Ardent Capital with 26 years of industry experience. He has been with Ardent Capital since 2005 and holds Series 63 and Series 65 designations. Ardent Capital provides discretionary portfolio management for affluent individuals, corporations, and trusts, overseeing investments in brokerage and IRA accounts under limited power of attorney. The firm emphasizes asset allocation across various asset classes with a focus on long-term holdings and uses third-party research to inform investment decisions.
Jie S
CFA®
Palo Alto, CA
Jie Shen, CFA
Jie Shen is the sole advisor at Jie Shen, CFA, with eight years of industry experience. He holds the CFA designation and works full-time at Google as the North America Operation Lead, managing customer support and relationships. His firm provides investment advice and portfolio management services primarily to individual clients with a minimum asset size of $500,000. The firm focuses on long-term strategic asset allocation across equities and fixed income, employs periodic rebalancing and tactical adjustments, and conducts client reviews at least quarterly. It also offers investment education seminars to help clients understand investment principles and risks.
William P
CFP®, Series 66
Redwood City, CA
FocusYou
William Pitney is a CFP® with 22 years of industry experience and is the sole advisor at FocusYou in Redwood City, CA. He has been with FocusYou since 2010 and also operates as an independent insurance agent, providing clients with life, disability, long-term care, business overhead expense insurance, and annuities when appropriate. FocusYou offers ongoing portfolio management and comprehensive financial planning to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm employs an asset-allocation centered approach primarily through third-party managers and passive, buy-and-hold strategies, with a focus on non-discretionary portfolio supervision and routine client education.
Sri K
CFP®
Fremont, CA
Encover Personal Finance
I am a seasoned technology professional and an entrepreneur based in Silicon Valley. I have experience starting and running a software company that was venture-funded and subsequently acquired by a public company. During my high-tech career, I got intrigued by money matters such as savings, investments, insurance, taxes in order to achieve my family's financial goals. Out of curiosity, I spent time reading and researching various aspects of personal finance. I realized that there are a growing number of financial options available with increasing complexity in these choices. My passion towards financial planning ultimately resulted in pursuing formal education in financial planning, subsequently completing the CFP Board requirements to be a CERTIFIED FINANCIAL PLANNER® Professional. I launched Encover Personal Finance in 2018, primarily to help technology professionals achieve their financial life goals based on my own experience. I believe in serving clients honestly and transparently in a conflict-free manner. https://www.encoverpersonalfinance.com/about
Megan R
CFP®, Series 65
Dublin, CA
Megan Rouse Financial Planning
Megan Rouse is the principal of Megan Rouse Financial Planning in Dublin, California, holding the CFP® designation and a Series 65 license with 17 years of industry experience. She is also a California Licensed Professional Fiduciary and operates a separate fiduciary services business. Megan has provided financial planning services since 2009. Her firm advises individuals, families, and small businesses with comprehensive or segmented financial planning, focusing on non-discretionary advice and low-cost investment options such as mutual funds and ETFs. The firm uses project, hourly, or retainer fee structures and does not manage client assets or take custody of funds.
Ajay A
Series 63, Series 65
Fremont, CA
Ajay Agrawal
Ajay Agrawal is the principal of Ajay Agrawal, a state-registered investment management firm based in Fremont, CA. He holds Series 63 and Series 65 licenses and has 18 years of industry experience, including roles at Envestnet Asset Management and SagePoint Financial. Outside of his advisory work, Agrawal serves as Managing Director of Taj Funds, a private investment fund focused on hard money lending and startup funding. His firm provides discretionary investment management and qualified retirement plan consulting to plan sponsors, trusts, estates, charitable organizations, and corporate entities. The investment approach combines fundamental, technical, and cyclical analysis through tactical allocation strategies and custom portfolio management across a broad range of instruments.
Kautilya P
Series 65
Newark, CA
Cow Capital Inc
Kautilya Palaypu is a financial advisor at Cow Capital Inc with a Series 65 designation and two years of industry experience. He has held roles at Masala Capital Inc and serves as a director and independent consultant for several private companies, including a gold bullion distribution firm. Cow Capital provides portfolio management, wealth management, financial planning, and self-directed retirement plan services to individuals, high-net-worth clients, and business entities. The firm uses a range of analytical methods and offers advice on both traditional securities and alternative assets, including tokenized and non-conventional investments.
Faith C
CFP®
Newark, CA
Chrysadia Financial, LLC
Faith is a CERTIFIED FINANCIAL PLANNER™ professional and the founder of Chrysadia Financial. Our clients: We serve high achieving mid-career women in Tech with equity compensation. Whether you are too busy to manage your complex finances, feel overwhelmed by decisions about your equity compensation or wondering if your finances align with your goals, we’re available to assist as a trusted advisor. We offer expert guidance to optimize your complex finances and navigate the milestones and multi-faceted decisions stemming from your RSUs, Stock Options, ESPP and company stock. We help you: • Strategize for and optimize equity compensation. • Leverage your compensation to achieve your financial goals; whether it’s buying a home, taking a sabbatical or financial independence. • Understand, maximize and utilize employee benefits. • We manage your investments to align with your financial goals. Why Partner with Us? • Collaborative Process: Together we collaborate to optimize your complex finances. • Emphasis on you: Emphasis is on you, the future you envision, helping attain it! • We’ve walked in your shoes: As seasoned high achieving professionals in a dynamic landscape. Managing a demanding career, a busy personal life and navigating key equity compensation milestones. Want to find out more about our services, approach and how we can work together? Schedule an Introductory Call at: https://chrysadiafinancial.com/contact/#meeting Faith’s professional and educational background: Prior to Launching Chrysadia Financial Faith counseled high net-worth families with cross-border lifestyles and finances. As a former spouse to a technology professional, she brings personal experience to helping clients navigate decisions regarding equity compensation and the myriad of other employee benefits specific to the Tech industry. Previously, Faith provided consulting and research services to pension plans, foundations and endowments for 19 years as an investment professional and employee benefits consultant. Faith has an MBA in Finance from the University of Chicago Booth School of Business and has BSc. Degrees Information Systems and Business Administration. In addition to being a CFP® professional, she is a member of the Financial Planning Association, through which she volunteers as a pro-bono financial planner. Having lived on four continents and worked on three, Faith likes to travel in her free time – sampling new cuisines along the way.
Alireza A
Series 65
San Carlos, CA
Sea Breeze Analytics
Alireza Asayesh is the sole advisor at Sea Breeze Analytics in San Carlos, CA, holding a Series 65 designation with five years of industry experience. He has been self-employed since 2012 and also works as an integrated circuit electronic consultant outside of the investment field. Sea Breeze Analytics provides personalized investment management services to individuals and small businesses, combining fundamental, quantitative, and statistical analysis to implement strategic asset allocation and portfolio diversification on a discretionary basis. The firm operates as a fee-only adviser and serves both non-high-net-worth and high-net-worth clients.
Yi Ching T
Series 63, Series 66
San Jose, CA
Shalom Global Capital Group LLC
Yi Ching Tsai is a financial advisor at Shalom Global Capital Group LLC in San Jose, CA, holding Series 63 and Series 66 designations with 24 years of industry experience. Prior to joining Shalom Global Capital Group in 2020, Tsai worked at Polaris Greystone Financial Group and TD Waterhouse Investor Services Inc. Outside of advisory work, Tsai manages several investment properties in Texas and California. Shalom Global Capital Group provides portfolio management, financial planning, and family office services primarily to high-net-worth individuals, trusts, estates, charitable organizations, and business entities. The firm customizes portfolios based on client objectives and risk tolerance, employing a variety of analytic methods and investment strategies, and maintains a focus on high-net-worth and institutional clients.
Shidi X
Series 65
Palo Alto, CA
Shepherd Investment Management
Shidi Xu is a financial advisor at Shepherd Investment Management in Palo Alto, CA, holding a Series 65 designation with one year of industry experience. Prior to joining Shepherd, Xu worked at BlackRock Investment Management, LLC for eight years. Xu is also the founder and managing partner of Shepherd Capital LLC, a non-operating entity. Shepherd Investment Management is a state-registered investment manager providing fee-based discretionary portfolio management to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a long-term, fundamental, growth-at-a-reasonable-price equity approach focused on durable technology trends and adjacent sectors, with flexible account minimums and a high-conviction, unconstrained portfolio construction.
Prasant S
CFA®
Fremont, CA
Mission Peak Investors, LLC
Prasant Sahoo is a CFA® charterholder and principal at Mission Peak Investors, LLC, with eight years of industry experience. He previously worked at Nuveen Investments for eight years before founding Mission Peak Investors in 2017. Mission Peak Investors, LLC is an independent, fee-only wealth management firm serving individuals, high-net-worth families, trusts, and similar clients. The firm employs a bottom-up, fundamental investment approach focused on quality businesses and long-term total return, managing portfolios on a discretionary basis with a concentrated client base and account minimums of $1 million.
Dalbir G
PFS™
Dublin, CA
Khalis Financial Advisors LLC
Dalbir Gill is the principal of Khalis Financial Advisors LLC and holds the PFS™ designation with two years of industry experience. He also owns and operates Dalbir Singh Gill, CPA, a tax and accounting services business. His prior experience includes roles at Stanford Health Care, Kforce, and several accounting firms. Khalis Financial Advisors LLC provides portfolio management, pension consulting, and financial planning services to retirement plans and individual clients. The firm employs a variety of analytical approaches within documented Investment Policy Statements and primarily manages assets on a non-discretionary basis.
Alexander C
Series 65
Dublin, CA
Conaghan Financial Services
Alexander Conaghan is the principal of Conaghan Financial Services, an independent registered investment adviser based in Dublin, CA. He holds a Series 65 designation and has 11 years of industry experience. Prior to founding his firm, he worked at several accounting and advisory firms, including Strand Boyce O'Shaughnessy CPAs and TruNote Investment Advisors. He also operates a sole-proprietorship tax and accounting service under the name Five Star Tax and Accounting. Conaghan Financial Services serves individual clients, small businesses, trusts, and other entities with financial planning, retirement and college-savings advice, portfolio management, and small-business retirement plan services. The firm integrates tax and bookkeeping services through its in-house practice and employs an investment approach that combines quantitative and qualitative analysis, focusing on asset allocation, rebalancing, and risk mitigation.
Satya C
Series 63, Series 65
Fremont, CA
RAJS Funds
Satya Chillara is a financial advisor at RAJS Funds with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Boustead Securities, Darrow Associates, Mercury Securities, and Aemetis. Outside of his advisory role, he is involved in investing in almond farms and serves on the advisory board of Blue Power Systems. RAJS Funds provides discretionary and non-discretionary asset management and financial planning services to institutional investors, pension and profit-sharing plans, banks, charitable organizations, corporations, and individuals. The firm employs diversified, asset-class exposure strategies using mutual funds, ETFs, equities, fixed income, and alternative instruments, with portfolios monitored continuously and reviewed at least annually.
Denise J
Series 65, Series 66
Dublin, CA
Five Talents Wealth Management
Denise Johnson is the principal of Five Talents Wealth Management in Dublin, California, with 16 years of industry experience. She holds Series 65 and Series 66 licenses and has worked at Accenture, LLC, and founded Denise-Danielle Strategy Consulting, where she provides business strategy consulting and educational materials. Five Talents Wealth Management offers non-discretionary investment supervisory services and financial planning to individuals, charitable organizations, corporations, and other entities. The firm employs a range of investment strategies, including technical, cyclical, and fundamental analysis, and provides tailored portfolios reviewed quarterly.
Samah N
CFA®
Pleasanton, CA
Pleasanton Wealth
Samah Naguib is a CFA® charterholder with 12 years of industry experience, currently serving as the sole advisor at Pleasanton Wealth. Prior to founding Pleasanton Wealth in 2018, Naguib worked at Charles Schwab & Co., Inc. for 11 years. Pleasanton Wealth is an independent firm that serves individuals, families, trusts, estates, business entities, charitable organizations, and retirement plans. The firm provides comprehensive financial planning, investment management, and retirement plan consulting, employing customized portfolios based on a strategic asset-allocation framework and a variety of analytical techniques.
Sunday P
Series 63, Series 65
Pleasanton, CA
Sobora Capital
Sunday Peters is the principal of SOBORA Capital and holds Series 63 and Series 65 licenses with nine years of industry experience. His prior work includes roles at Security Industry Specialists, Inc. and various SOBORA entities dating back to 2016. Peters also holds California real estate, mortgage, and insurance licenses and provides related services through affiliated SOBORA entities. SOBORA Capital offers non-discretionary investment management, capital-markets advisory, and financial planning primarily to institutional and business clients, including pension plans, endowments, and firms in real estate, construction, and engineering. The firm combines investment advisory with mortgage, real estate, and insurance services and provides ERISA plan consulting and participant education.
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