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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Zachary S

Series 63, Series 65

Blacksburg, VA

Slagel Investment Management

Zachary Slagel is the principal of Slagel Investment Management in Blacksburg, VA, with 22 years of industry experience. He holds Series 63 and Series 65 licenses and has managed his independent advisory firm since 1992. Outside of financial advising, he owns and manages an accounting and tax preparation business as well as a travel agency. Slagel Investment Management is a fee-only independent advisory firm serving individuals, households, small businesses, and trusts with portfolio planning, discretionary investment management, and one-time investment reviews. The firm manages approximately $45 million across more than 100 clients, offering both fund-based core portfolios and more actively managed performance portfolios tailored to client goals, including options for values-based or impact investing.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Active portfolio management
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Ashley C

CFP®, Series 66

Radford, VA

Cultivate Financial Planning

Ashley Coake is a CFP® professional with 12 years of experience in financial planning. She has worked at Cultivate Financial Planning since 2018 and previously held positions at OLIO Financial Planning and Wealthcare Capital Management. Coake holds the Series 66 designation and is based in Radford, VA. Cultivate Financial Planning serves individual clients, including high-net-worth households, and employer plan sponsors by providing comprehensive financial planning, investment management integrated into planning, employee benefit plan consulting, and tax preparation services. The firm employs a client-specific investment approach combining passive and active strategies and uses subscription and fixed fees rather than percentage-of-assets billing.

Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Founder/Business Owner
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Jamie Lynn B

CFP®

Blacksburg, VA

Peace Within Financial

Jamie Lynn Byram is a CFP® professional with one year of experience in financial advising. She is the principal of Peace Within Financial, a firm she has led since 2024, following prior roles at EVOadvisers and Locker Financial Services. Byram also provides personal financial consulting and education through Peace Within Financial Counseling, LLC, where she writes and speaks about personal finance topics. Peace Within Financial is a fee-only advisory firm serving individuals, high-net-worth clients, and families with comprehensive financial planning and non-discretionary investment management. The firm emphasizes functional asset allocation, long-term buy-and-hold strategies, and educational seminars delivered in a classroom setting.

General retirement planning Social Security optimization Medicare planning Debt management Cash flow / budgeting
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Michael J

CFP®, Series 66

Radford, VA

Ataraxia Advisory Services, LLC

Michael Jones is a CFP® with 20 years of industry experience and the principal of Ataraxia Advisory Services, LLC. He has led the independent advisory firm since 2015. In addition to his advisory role, he is a licensed insurance agent and occasionally offers related products to clients. Ataraxia Advisory Services, LLC provides portfolio management and financial planning primarily for individual and high-net-worth clients, employing multiple analysis methods and a range of investment strategies with accounts reviewed quarterly.

Options & derivatives strategies Active portfolio management Real estate investing Annuities
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Jesse B

Series 63, Series 65

Blacksburg, VA

Main Advisory, Inc.

Jesse Buchanan is a financial advisor at Main Advisory, Inc. with nine years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Prudential Insurance Company of America and Pruco Securities, LLC. Buchanan is also a licensed insurance professional. Main Advisory, Inc. serves individuals, trusts, estates, charitable organizations, and retirement plans, managing approximately $128 million in assets. The firm offers discretionary investment management, financial planning, and retirement-plan advisory services, combining fundamental and technical analysis with a long-term investment approach.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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Linwood F

Series 65

Christiansburg, VA

Martin Wealth Solutions

Linwood Fraher is a financial advisor at Martin Wealth Solutions with one year of industry experience. He holds a Series 65 designation and previously worked at Amerilife of VA LLC. Martin Wealth Solutions provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charities, and businesses. The firm employs a primarily passive, asset-allocation approach combined with fundamental analysis and utilizes third-party model solutions and outside managers to support portfolio construction and ongoing supervision.

College savings (529s, UTMA, etc.) General estate planning guidance
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Theresa M

Series 65

Christiansburg, VA

Martin Wealth Solutions

Theresa Martin is a financial advisor at Martin Wealth Solutions in Christiansburg, VA, holding a Series 65 designation with eight years of industry experience. She has worked at New River Financial Group, LLC since 2017 and has been affiliated with Carilion Medical Clinic since 2015. Martin Wealth Solutions provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charities, and businesses. The firm employs a primarily passive, asset-allocation investment approach combined with fundamental analysis and utilizes third-party model solutions such as the SEI Mutual Fund Models Program.

College savings (529s, UTMA, etc.) General estate planning guidance
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Samuel B

Series 63, Series 65

Christiansburg, VA

Martin Wealth Solutions

Samuel Benson is a financial advisor at Martin Wealth Solutions with 10 years of industry experience. He holds the Series 63 and Series 65 designations. Prior to joining Martin Wealth Solutions in 2022, he worked at Morgan Stanley Private Bank and Morgan Stanley from 2017 to 2022. Outside of his advisory work, Benson is involved with Chase Staffing, a staffing company based in Roanoke, VA. Martin Wealth Solutions provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charities, and businesses. The firm combines fundamental analysis with a primarily passive, asset-allocation approach and frequently utilizes third-party model solutions to guide portfolio construction and supervision.

College savings (529s, UTMA, etc.) General estate planning guidance
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Jimmy M

Series 66

Christiansburg, VA

Martin Wealth Solutions

Jimmy Martin is a financial advisor at Martin Wealth Solutions with 17 years of industry experience. He holds a Series 66 designation and has worked previously at Purshe Kaplan Sterling Investments, New River Financial Planning, LLC, and VOYA Financial Advisors. In addition to his advisory role, Martin is an independent insurance agent specializing in fixed insurance sales. Martin Wealth Solutions is a team-based firm that provides discretionary investment management, financial planning, and retirement plan consulting for individuals, high-net-worth clients, charities, and businesses. The firm employs a primarily passive, asset-allocation approach supported by fundamental analysis and utilizes third-party model solutions and outside managers to guide portfolio construction and supervision.

College savings (529s, UTMA, etc.) General estate planning guidance
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Rachel P

Series 65

Blacksburg, VA

OLIO Financial Planning

Rachel Potters is a financial advisor at OLIO Financial Planning in McLean, VA, holding a Series 65 designation with four years of industry experience. She has been with OLIO Financial Planning since 2021 and previously worked at Virginia Polytechnic Institute and State University for seven years. OLIO Financial Planning serves individual clients, including high-net-worth households, as well as pension and profit-sharing plans and charitable and corporate clients. The firm offers financial planning, investment consultation, portfolio management, retirement plan advisory, and business consultation, employing a mix of fundamental, technical, and cyclical analysis with a focus on buy-and-hold and core-and-satellite strategies.

General retirement planning Cash flow / budgeting Divorce financial planning
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Zachary S

CFP®, Series 65

Blacksburg, VA

The Kelly Group

Zachary Smith is a CFP® professional with five years of industry experience, currently serving at The Kelly Group. His prior roles include positions at OLIO Financial Planning and Partners in Financial Planning. Before entering the financial advisory field, he worked with the Virginia Tech Athletic Department and at Virginia Tech. The Kelly Group advises individuals, families, trusts, nonprofits, corporations, and qualified retirement plans, managing over $1 billion in regulatory assets. The firm employs a team-based approach, using diversified model portfolios primarily made up of institutional mutual funds, and emphasizes ongoing monitoring and behavioral coaching.

Wealth management Active portfolio management Founder/Business Owner Retired
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Sara B

CFP®, Series 63, Series 65

Blacksburg, VA

GreenLeaf Financial Network, LLC

Sara Bohn is a CFP® professional with 22 years of industry experience. She is currently an advisor at GreenLeaf Financial Network, LLC in Blacksburg, VA, where she has worked since 2018. Prior to this, she was employed at First Citizens Investor Services from 2014 to 2017 and has worked with Montgomery County Government, Virginia since 2018. GreenLeaf Financial Network serves individuals, families, retirement plans, and corporate entities, offering discretionary and non-discretionary portfolio management, financial planning, and investment consulting. The firm works through a network of independent advisors to develop customized investment strategies using a variety of analytical methods and investment techniques.

Options & derivatives strategies Active portfolio management Wealth management Executive
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Casey B

Series 65

Christiansburg, VA

Martin Wealth Solutions

Casey Bibb is a financial advisor at Martin Wealth Solutions in Christiansburg, VA, holding a Series 65 designation with one year of industry experience. Prior to joining Martin Wealth Solutions, he worked at Carilion Clinic for six years. Martin Wealth Solutions provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charities, and businesses. The firm uses a primarily passive, asset-allocation approach supported by fundamental analysis and third-party model solutions, and it offers estate-planning services through an affiliated subsidiary.

College savings (529s, UTMA, etc.) General estate planning guidance
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Gary C

Series 63, Series 65

Radford, VA

Lombard Advisers Incorporated

Gary Collier is a financial advisor with Lombard Advisers Incorporated, holding Series 63 and Series 65 licenses and bringing 46 years of industry experience. He has worked at Lombard Securities since 2007 and at A G Edwards & Sons since 1999. Lombard Advisers provides personalized investment management to individuals, retirement plans, trusts, estates, charitable organizations, and small businesses. The firm employs both discretionary and non-discretionary programs, using a combination of fundamental, technical, charting, and cyclical analysis to construct and monitor client portfolios.

College savings (529s, UTMA, etc.)
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Ronald G

Series 63, Series 65

Blacksburg, VA

Verity Asset Management

Ronald Gibbs is a financial advisor at Verity Asset Management with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Verity since 2012, also working with The Leaders Group Inc DBA Simplicity Investments since 2025. Outside of advisory work, he operates as an independent insurance agent in Blacksburg, VA. Verity Asset Management is an SEC-registered investment adviser serving individual, corporate, institutional clients, and other registered advisers with discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party models while adhering to fiduciary and ERISA standards.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Joseph S

Series 66

Radford, VA

Lombard Advisers Incorporated

Joseph Sutphin is a financial advisor with Lombard Advisers Incorporated, holding a Series 66 designation and four years of industry experience. His prior work includes roles at Lombard Securities Incorporated, Gary Collier & Associates, and the National Bank of Blacksburg. Lombard Advisers provides personalized investment management to individuals, retirement plans, trusts, estates, charitable organizations, and small businesses. The firm offers a range of discretionary and non-discretionary programs, utilizing fundamental, technical, charting, and cyclical analysis, with many clients retaining final trading authority.

College savings (529s, UTMA, etc.)
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John R

Series 63, Series 65

Blacksburg, VA

Verity Asset Management

John Rudd is a financial advisor with Verity Asset Management in Blacksburg, VA, holding Series 63 and Series 65 licenses and eight years of industry experience. He has worked at Verity Asset Management and its related firms since 2017 and previously was affiliated with The Leaders Group DBA Simplicity Investments. Outside of his advisory role, he owns and operates a tax preparation and advising business as well as a home care business. Verity Asset Management is an SEC-registered investment adviser serving individual investors, including high-net-worth clients, corporate and institutional clients, and other registered investment advisers. The firm offers discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning, employing a model-driven investment process focused on tactical asset allocation across diverse asset classes.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Tawana F

Series 66

Radford, VA

Geneos Wealth Management, Inc.

Tawana French is a financial advisor at Geneos Wealth Management, Inc. with two years of industry experience. She holds a Series 66 designation and has worked at Geneos Wealth Management and Plott & French Financial Advisors. Outside of advising, she serves as treasurer for Rainbow Riders. Geneos Wealth Management serves a diverse client base, including individuals, trusts, pension plans, corporations, and charitable organizations, offering financial planning, investment advisory, and brokerage services. The firm employs a range of analytic approaches and investment strategies, combining continuous account monitoring with discretionary trading authority and customized portfolio options.

ESG / Sustainable investing Options & derivatives strategies
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Christopher F

Series 66

Radford, VA

Geneos Wealth Management, Inc.

Christopher French is a financial advisor at Geneos Wealth Management, Inc. in Radford, VA, with 11 years of industry experience. He holds a Series 66 designation and has been associated with both Plot & French Financial Advisors and Geneos Wealth Management since 2014. Outside of his advisory role, he is involved in photography and software development for financial advisors. Geneos Wealth Management serves a diverse client base including individuals, trusts, pension plans, corporations, and charitable organizations, offering financial planning, investment advisory, and brokerage services. The firm employs a range of investment strategies supported by continuous account monitoring and discretionary trading authority.

ESG / Sustainable investing Options & derivatives strategies
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Don P

Series 63, Series 65

Radford, VA

Lombard Advisers Incorporated

Don Price Jr. is a financial advisor with Lombard Advisers Incorporated, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has worked at Lombard Securities Incorporated since 2009 and has previous experience at Wachovia Securities, LLC and A.G. Edwards & Sons, Inc. In addition to his advisory role, he is involved in outside insurance sales and works part-time for UPS. Lombard Advisers provides personalized investment management to individuals, retirement plans, trusts, estates, charitable organizations, and small businesses. The firm offers a range of discretionary and non-discretionary portfolio management programs, using fundamental, technical, charting, and cyclical analysis, with a notable portion of assets managed on a non-discretionary basis allowing clients to retain final trading authority.

College savings (529s, UTMA, etc.)
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