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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Suzanne C

Series 63, Series 65

Ontario, CA

Seen Consulting LLC

Suzanne Chen is the principal of SEEN Consulting LLC, an independent advisory firm based in Ontario, California. She holds Series 63 and Series 65 licenses and has 27 years of industry experience, including prior roles at Golden State Advisors, LLC and Amber Systems Technologies. SEEN Consulting LLC provides discretionary portfolio management and financial consulting to individual and high-net-worth clients, managing approximately $52 million across about 32 accounts. The firm combines technical and fundamental analysis with modern portfolio theory to construct diversified portfolios and conducts monthly account reviews while offering financial consulting at no additional charge.

Wealth management Real estate investing
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Richard C

Series 65

Monrovia, CA

Diversified Financial Management Group, LLC

Richard Cornfield is a financial advisor with Diversified Financial Management Group, LLC, holding a Series 65 designation and 14 years of industry experience. He has worked at Diversified Financial Management Group since 2010. In addition to his advisory role, he is involved in the sale of insurance company products. Diversified Financial Management Group is an independent registered investment adviser serving a broad clientele, including high-net-worth individuals, business owners, and clients nearing or in retirement. The firm recommends third-party portfolio managers and emphasizes asset-allocation strategies focused on capital preservation, while integrating financial planning and offering insurance and planning solutions such as life insurance, annuities, and life settlements.

Annuities General estate planning guidance College savings (529s, UTMA, etc.) Retirement income strategy Long-term care insurance
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Omar S

Series 65, Series 66

Rancho Cucamonga, CA

Santa Cruz Financial

Omar Shallan is a financial advisor with Santa Cruz Financial, holding Series 65 and Series 66 licenses. He operates from Rancho Cucamonga, CA, and has experience in providing investment advice and financial planning. Santa Cruz Financial serves individual clients by offering non-discretionary portfolio management and comprehensive financial planning on an hourly basis. The firm employs a long-term, passive investment approach focused on diversified allocations to large-cap equities, dividend-growth stocks, and high-quality bonds while avoiding speculative or highly leveraged instruments.

General retirement planning Passive / index investing Cash flow / budgeting
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Saad E

Series 63, Series 65

Ontario, CA

XEL

Saad El Hajjaoui is a financial advisor with Xel Wealth Management, Inc. in Ontario, CA, holding Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Falcon Wealth and JPMorgan Chase Bank N.A. Outside of advising, he is a partner at Olve Branch Medical Corp, a medical billing and practice consulting firm where he assists with financial matters and relationship management. Xel Wealth Management is an independent, single-advisor firm managing approximately $8.5 million for around 34 clients, including individuals, high-net-worth clients, and business entities. The firm offers discretionary portfolio management and financial planning services, employing a diversified investment approach that integrates fundamental, quantitative, technical analysis, and modern portfolio theory, along with a wrap fee program and tax planning services.

Options & derivatives strategies Tax-loss harvesting Wealth management Founder/Business Owner
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Timothy C

CFA®, Series 63, Series 65

San Dimas, CA

Cheng Wealth Management, LLC

Timothy Cheng is the principal of Cheng Wealth Management, LLC in San Dimas, CA, with 11 years of industry experience. He holds the CFA® designation along with Series 63 and Series 65 licenses. Cheng has led his independent firm since 2014, applying his background in institutional research to his practice. Cheng Wealth Management, LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, and pension and profit-sharing plans. The firm emphasizes strategic asset allocation and enhanced indexing with a focus on diversification, low-cost mutual funds, and the use of alternative assets, serving a small client base with quarterly portfolio monitoring and rebalancing.

Passive / index investing Private / alternative investments
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Matthew L

Series 65

Baldwin Park, CA

Matthew H. Lam, CPA

Matthew Lam is the principal of Matthew H. Lam, CPA, where he has provided tax and accounting services since 2015. He holds a Series 65 designation and has six years of experience in the financial industry. His prior experience includes roles at several accounting firms and a brief tenure at Intuit Inc. The firm offers discretionary portfolio management alongside accounting services under the same business name. Matthew H. Lam, CPA serves individuals, corporate pension and profit-sharing plans, charitable trusts, foundations, and other trusts. The firm’s investment approach is based on fundamental analysis and a long-term, buy-and-hold strategy with periodic rebalancing and tax-loss harvesting available upon request.

Tax-loss harvesting Active portfolio management
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Jordan M

Series 65

Anaheim, CA

Miotto, Jordan Philip

Jordan Miotto is the sole advisor at Miotto, Jordan Philip, an independent financial firm based in Anaheim, CA. He holds a Series 65 designation and has experience working with Accurate Circuit Engineering, Inc., Target Corporation, and Champion Power Equipment Inc. In addition to his advisory work, Miotto maintains a full-time position outside the financial industry. Miotto, Jordan Philip offers one-time financial planning and portfolio review services to individuals, trusts, and estates. The firm provides written reports with asset-allocation and investment recommendations using a top-down, fundamental approach focused on strategic asset allocation and broad-based, liquid instruments such as ETFs and mutual funds. Services are non-discretionary and billed via a one-time flat fee, with no ongoing account management or third-party compensation accepted.

General retirement planning Cash flow / budgeting
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Aleksandr D

Series 63, Series 65

Brea, CA

Smart Portfolio

Aleksandr Dyo is a financial advisor at Smart Portfolio with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at multiple firms, including Profectus Wealth Management and RGL Group Insurance and Financial Services, where he is a principal. Outside of advisory work, he is involved in managing and investing in qualified opportunity zone real estate assets and serves in leadership roles at several related business entities. Smart Portfolio primarily serves high-net-worth individuals and pension or profit-sharing plans, offering fee-based discretionary portfolio management and retirement plan investment services. The firm focuses on customized, rules-based, risk-adjusted strategies across various asset classes and integrates plan-level investment management with plan design through affiliated consulting and insurance services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Kathleen S

CFP®, Series 63

Brea, CA

CHOICE Financial & Insurance Services, Inc.

Kathleen Stapleton is a CFP® professional with 39 years of industry experience, currently serving as the sole advisor at CHOICE Financial & Insurance Services, Inc. She has worked at the firm since 2002, with prior experience at PlanMember Securities Corporation and GWN Securities, Inc. In addition to her advisory role, she provides tax preparation services. CHOICE Financial & Insurance Services, Inc. serves individuals and families, including some high-net-worth clients, offering discretionary asset management, financial planning, and consulting. The firm employs both fundamental and technical analysis and uses third-party platforms to implement tailored investment programs.

College savings (529s, UTMA, etc.)
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Nan C

Series 65

Diamond Bar, CA

ValueTech Private Advisors

Nan Cheng is a financial advisor at ValueTech Private Advisors with five years of industry experience. He holds a Series 65 designation and concurrently works in senior semiconductor material management at Microsoft Corporation. His prior experience includes eight years at Semtech Corporation. ValueTech Private Advisors offers portfolio management, customized financial planning, and business consulting to individual and small business clients, including a significant non-U.S. clientele. The firm employs a technology-focused investment approach that integrates value investing, active management, and Modern Portfolio Theory with tax-aware, globally diversified portfolios.

Active portfolio management Options & derivatives strategies Real estate investing Cash flow / budgeting Technology Professional Founder/Business Owner
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Edwin C

Series 65

La Verne, CA

Edwin Chiang Investment Advisor

Edwin Chiang is the principal of Edwin Chiang Investment Advisor and holds a Series 65 designation with three years of experience in financial advising. He has a background in civil and environmental engineering, currently employed full-time at the Metropolitan Water District of Southern California, where he focuses on water quality compliance in engineering design. Prior to his current role, he held positions with the Department of Defense and various naval facilities. His firm provides as-needed financial planning and investment consultation to individuals and families, emphasizing passive, low-cost index funds, balanced asset allocation, and tax-efficient strategies. The firm operates on a fee-only, hourly basis without managing discretionary client assets or maintaining custody of client funds.

General retirement planning Income planning Retirement withdrawal strategies Cash flow / budgeting
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Stephen G

Series 63

Glendora, CA

Steve Garrett and Associates, Inc.

Stephen Garrett is a financial advisor with Steve Garrett and Associates, Inc. in Glendora, CA, holding a Series 63 designation and 51 years of industry experience. He has worked with LPL Financial since 1993 and has been associated with his own firm since 1990. Outside of advisory work, he is the owner of Rainmaker Consulting Network, which provides consulting, training, and public speaking on leadership and sales board governance. Steve Garrett and Associates, Inc. provides investment management and advisory services to institutional clients, plan sponsors, family offices, charitable organizations, and businesses. The firm’s investment approach emphasizes asset allocation based on Modern Portfolio Theory and offers services including retirement plan consulting, estate and philanthropic planning, litigation support, and newsletter publication.

Family Business Business exit / sale strategy Retirement plans for business owners (SEP, solo 401k) Professional Athlete Founder/Business Owner
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Jonathan W

CFP®, CRPC®

Brea, CA

Layari Financial

After 15+ years as a financial planner working for high net worth families and successful business owners, I decided to follow my dream of starting my own firm, to serve people like myself: ambitious, increasingly complex life, and curious to examine my relationship to money. A true high-touch concierge service to go beyond the numbers by understanding what you want from life and what motivates you. We specialize working with AAPI and underserved communities, to undercover your money story to get a deeper meaning of your values and priorities.

Business ownership considerations Tax strategies for small businesses Founder/Business Owner HENRY (High Earners, Not Rich Yet) Gen Y/Millennials (Born 1980-1995) Minorities
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Narriman H

Series 65

Norco, CA

Value Resources Financial Group, LLC

Narriman Haddad Diep is a financial advisor at Value Resources Financial Group, LLC with three years of industry experience. She holds a Series 65 designation and is also the owner of a CPA tax advisory firm, Value Resources CPAs P.C., which she has been involved with since 2011. Value Resources Financial Group, LLC provides portfolio management, pension plan consulting, and financial planning services to individuals, high-net-worth clients, and pension and profit-sharing plans. The firm employs a range of investment methods and acts as a fiduciary for retirement accounts, focusing primarily on consulting and non-discretionary advisory services.

Wealth management
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Michael M

CFP®, Series 63, Series 66

Diamond Bar, CA

LLG Wealth Management

Michael Martinez is a CFP® with 16 years of industry experience, currently serving as the sole advisor at LLG Wealth Management since 2017. He previously worked at Ameriprise Financial Services, Inc. for six years. Outside of financial advising, he owns and operates Document Protection Service, a document scanning and online storage business. LLG Wealth Management provides wealth management and financial planning services to individuals, trusts, charitable organizations, corporations, and other advisers. The firm uses a combination of fundamental and technical analysis alongside modern portfolio principles and offers educational seminars in addition to personalized planning.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Tax strategies for small businesses
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Hubert F

Series 65

Corona, CA

New Talents Financial Services Inc

Hubert Frederick is a financial advisor with New Talents Financial Services Inc and holds a Series 65 designation. He has been with New Talents Financial Services since 2026 and previously worked with a private friends and family investment club and ADP. New Talents Financial Services Inc provides fee-only portfolio management and financial planning services focused on portfolio management for individuals, high-net-worth clients, and trusts. The firm uses a discretionary investment approach with strategic asset allocation and diversified portfolios, employing performance-based fees for qualified clients under SEC rules.

Wealth management Passive / index investing
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Daniel F

Series 65

Rancho Cucamonga, CA

PDE Wealth Advisors, LLC

Daniel Flores is a financial advisor at PDE Wealth Advisors, LLC in Rancho Cucamonga, CA, holding a Series 65 designation with 13 years of industry experience. He previously worked at Legacy Investment Services, LLC and has been involved with PDE Insurance Services, Inc. as an insurance agent since 2017. PDE Wealth Advisors, LLC provides fee-based financial planning and discretionary portfolio management to individuals, high-net-worth clients, and business entities. The firm uses a variety of analytical methods and may engage third-party managers while maintaining discretionary trading authority and monitoring performance.

Retirement income strategy General estate planning guidance Tax-loss harvesting Cash flow / budgeting
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Kathleen H

Series 66

Yorba Linda, CA

Pacific Wealth Care Inc.

Kathleen Harney is a financial advisor at Pacific Wealth Care Inc. in Yorba Linda, CA, with 26 years of industry experience. She holds a Series 66 designation and has worked at Pacific Wealth Care since 2000, following a tenure at 1st Global Capital Corp. She also operates a CPA firm, Kathleen Harney Acct Corp, providing tax returns and tax planning services. Pacific Wealth Care Inc. offers financial planning and portfolio management to individuals and families, including high-net-worth clients, with an emphasis on client-directed, non-discretionary management. The firm integrates investment advisory with accounting services through its affiliated CPA practice.

General retirement planning General tax planning Cash flow / budgeting
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Gregory W

Series 65

Whittier, CA

GL Trust, Inc.

Gregory Wilson is a financial advisor with GL Trust, Inc. in Whittier, CA. He holds a Series 65 designation and has seven years of industry experience, including roles at Ortiz World Wealth and David Ortiz Advisors, Inc. GL Trust, Inc. provides investment advisory and financial planning services to individual and high-net-worth clients, offering portfolio management and asset allocation guidance across a range of asset types. The firm uses both discretionary and nondiscretionary managed accounts, employs various investment approaches, and incorporates third-party sub-advisers while maintaining standardized onboarding and ongoing suitability reviews.

Annuities Wealth management
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Robert B

Series 63, Series 65

Diamond Bar, CA

The Financial Group

Robert Brooks is a financial advisor with The Financial Group in Diamond Bar, CA, holding Series 63 and Series 65 designations and bringing 27 years of industry experience. He has been with The Financial Group since 2014 and is also an independent insurance agent specializing in fixed insurance products. The Financial Group provides investment advisory services to individuals, including high-net-worth clients, pension or profit-sharing plans, and business entities, offering comprehensive asset management and financial planning. The firm uses a combination of fundamental and technical analysis to manage portfolios employing a range of securities, with discretionary management and periodic reviews tailored to client goals.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) General tax planning
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