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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Hani H

Series 65

St. Augustine, FL

Harbor Fort Financial Advisors LLC

Hani Hajje is a financial advisor at Harbor Fort Financial Advisors LLC with a Series 65 designation and over one year of experience at the firm. He has held roles with Hagen Pay Inc. since 2023 and Deleon Trio Ventures LLC since 2012. Harbor Fort Financial Advisors provides investment advisory services and financial planning to individuals and high-net-worth clients, offering tailored portfolio management and fixed-fee financial planning engagements. The firm uses both fundamental and technical analysis with periodic rebalancing and reviews managed accounts quarterly.

General retirement planning Wealth management Cash flow / budgeting General tax planning
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Dalton B

CFA®, Series 66

St. Augustine, FL

Sovereign Wealth Office LLC

Dalton Boatright is a CFA® charterholder and holds a Series 66 license, with three years of industry experience. He currently leads Sovereign Wealth Office LLC, having previously worked at Legacy Trust Family Wealth Offices and several other financial firms. Sovereign Wealth Office LLC provides investment management and financial planning services to pooled vehicles, institutional clients, and corporate treasury functions, as well as wealth management and non-trustee investment advice for individuals, charities, and businesses. The firm employs an asset-allocation driven approach that integrates both passive and active strategies and emphasizes selecting and supervising third-party managers while keeping its advisory fees separate from those managers’ fees.

ESG / Sustainable investing
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Hunter K

CFP®

St. Augustine, FL

Palm Valley Wealth Management LLC

Hunter Kelly, CFP® is the founder of Palm Valley Wealth Management.
Hunter has dedicated his career to helping clients achieve genuine financial planning that is advice-driven rather than product-driven. His approach is to take a holistic view of each client's unique story and provide strategic advice based on their goals and values. Hunter spent six years working with clients directly at a large traditional firm, earning his CERTIFIED FINANCIAL PLANNER™ designation along the way. Today, he resides in St. Augustine, Florida with his wife, Emily, and their two children, Lucas and Leah. In his free time, he enjoys grilling, spending time outdoors with his family, and socializing with friends.

Wealth management Attorney Doctor or Medical Professional Mid-Career Professionals Gen Y/Millennials (Born 1980-1995)
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Richard A

CFP®, Series 63, Series 65

St. Johns, FL

Marian Financial Services, Inc.

Richard Allison is a CFP® with 24 years of experience in financial advisory services. He is the principal and owner of Marian Financial Services, Inc., an independent firm he has been with since 2008. In addition to his advisory work, Allison is involved in real estate brokerage through INI Referral Realty, Inc., and assists clients with legal document creation via a network of attorneys at Estate Guru. Marian Financial Services provides discretionary portfolio management and financial planning to individuals, trusts, estates, owner-managed businesses, and retirement plans. The firm employs ETF and stock model portfolios within a global tactical asset-allocation framework and offers a distinctive outsourced platform to oversee held-away retirement participant accounts.

Wealth management Passive / index investing Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Retired
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Michael C

Series 63, Series 65

St Augustine, FL

Legatum Services LLC

Michael Crough is an investment advisor with Legatum Services LLC, holding Series 63 and Series 65 credentials and three years of industry experience. He has worked at Highland Financial Advisors and Strategic Sales and Marketing, and owns Crough Financial Services LLC. Legatum Services provides investment supervisory services and financial planning to clients including pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and small businesses. The firm offers tailored investment strategies based on documented risk analyses and Investment Policy Statements, providing both discretionary and client-directed portfolio management.

Charitable giving & philanthropy Founder/Business Owner
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John G

Series 65

St Augustine, FL

Parable Wealth Advisors

John Ginn is a financial advisor at Parable Wealth Advisors with seven years of industry experience. He holds a Series 65 designation and has worked previously at Naples Wealth Planning. Outside of his advisory role, Ginn is a 50% owner and shareholder of Ginn & Patrou, PA, a law firm, and is involved in managing a title company and a real estate development business. Parable Wealth Advisors is a SEC-registered investment adviser serving individuals, corporations, and retirement plans. The firm offers discretionary and non-discretionary portfolio management, financial planning, and retirement-plan consulting, using a range of investment vehicles and tax-efficient strategies tailored to client objectives and risk tolerance.

Retirement income strategy
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Justin K

Series 66

Saint Johns, FL

Matador Financial

Justin Kawar is a financial advisor with Matador Financial and holds a Series 66 designation. He has 14 years of industry experience and has worked at Toro Wealth Management LLC, Ambassador, and Edgewater Group. Outside of his advisory role, Justin serves as Director of Accounting & Finance at Edgewater Group, focusing on distressed real estate advisory and acquisition services. Matador Financial Planning serves individual and high-net-worth clients by providing portfolio management and financial planning services. The firm manages discretionary and non-discretionary accounts using fundamental analysis and modern portfolio theory, offering tailored investment solutions without account minimums and managing all client assets in-house.

Real estate investing Passive / index investing
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Kelly K

Series 63, Series 65

Saint Johns, FL

Legacy Financial Services Group, Inc.

Kelly Kazmierski is a financial advisor with Legacy Financial Services Group, Inc. in Saint Johns, Florida, holding Series 63 and Series 65 licenses with 15 years of industry experience. She has been with Legacy Financial Services Group, LLC since 2004. In addition to her advisory role, she is involved as an independent insurance agent selling fixed annuities, long-term care, and life insurance products. Legacy Financial Services Group is a fee-based investment adviser serving individuals, high-net-worth clients, trusts, and other entities. The firm employs a strategic asset allocation approach with global diversification, using mutual funds, ETFs, and direct-indexing strategies, while providing personalized financial planning and discretionary portfolio management.

Wealth management
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Jason K

Series 65

Saint Johns, FL

Matador Financial

Jason Kradman is a financial advisor at Matador Financial with four years of industry experience and holds a Series 65 designation. Prior to his advisory role, he has worked in education and currently serves as the head football coach at Jupiter High School. Matador Financial Planning serves individual and high-net-worth clients by providing portfolio management and financial planning services. The firm manages discretionary and non-discretionary accounts using fundamental analysis and modern portfolio theory, with in-house management of client assets and no stated account minimums.

Real estate investing Passive / index investing
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Mary A

Series 63, Series 65

St. Augustine, FL

Schrum Private Wealth Management, LLC

Mary Atkinson is a financial advisor at Schrum Private Wealth Management, LLC with 24 years of industry experience. She holds Series 63 and Series 65 credentials and has worked at Schrum Private Wealth Management since 2021 and Spire Investment Partners since 2011. Schrum Private Wealth Management offers investment and wealth management services primarily to individual and high-net-worth clients. The firm uses a blend of Modern Portfolio Theory, fundamental, strategic, and behavioral finance analysis to build globally diversified, low-cost portfolios and emphasizes long-term investing with periodic tactical adjustments and tax-aware strategies.

General retirement planning Tax strategies for small businesses Wealth management Passive / index investing Tax-loss harvesting Founder/Business Owner
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Tonia P

ChFC®

Saint Augustine, FL

C.L. Sheldon & Company, LLC

Tonia Peasley is a ChFC® credentialed financial advisor with seven years of experience, currently serving at C.L. Sheldon & Company, LLC. Her prior work includes roles at Drucker Wealth and Zeiders Enterprise. C.L. Sheldon & Company provides financial planning and investment advisory services primarily to individual and high net worth clients, focusing on non-discretionary management with an emphasis on asset allocation across mutual funds, ETFs, and fixed-income securities. The firm offers bundled wealth management and financial planning engagements, financial coaching, and tax-preparation services.

General retirement planning Income planning General tax planning Wealth management
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Allan H

Series 66

St. Augustine, FL

Peak Wealth Group LLC

Allan Harkness is a financial advisor with Peak Wealth Group LLC in St. Augustine, FL, holding a Series 66 designation and 23 years of industry experience. He has worked at Quantum Capital, LLC, Dempsey Lord Smith, LLC, and Peak Brokerage Services LLC, and has been with Peak Wealth Group since 2009. Outside of his advisory role, Mr. Harkness is the owner and president of Highland Financial Advisors, LLC, an insurance agency, and serves as Director, Chairman, and CEO of the Foundation For Legacy Planning, Inc. Peak Wealth Group provides personalized financial planning and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm uses client risk analyses and written investment policy statements to guide investment decisions and employs a combination of fundamental, technical, and cyclical analysis in security selection.

General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting
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Shaun C

CFP®, Series 65, Series 66

St. Augustine, FL

Achieving Veritas LLC

Shaun Callahan is a CFP® with five years of industry experience, currently serving as an advisor at Achieving Veritas LLC. His prior roles include positions at Wealth Enhancement Group, Bank of America, and Wells Fargo. Achieving Veritas LLC provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm uses a combination of fundamental, technical, charting, and cyclical analysis across various investment strategies and operates a platform that includes third-party sub-advisors while retaining overall client oversight.

General retirement planning
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Brad M

Series 63, Series 65

St. Augustine, FL

Achieving Veritas LLC

Brad Matos is a financial advisor with Achieving Veritas LLC, holding Series 63 and Series 65 licenses and two years of industry experience. His prior roles include positions at Finch Investment Group and Fidelity Brokerage Services LLC. Outside of advising, Matos is involved in insurance sales through Totus Tuus Consulting and participates in operations and management at International Languages Service, Inc. Achieving Veritas LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs a mix of analytic approaches and offers portfolio management that incorporates third-party sub-advisors and an independent manager platform.

General retirement planning
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Owen S

Series 63, Series 65

St. Augustine, FL

Schrum Private Wealth Management, LLC

Owen Schrum is a financial advisor with Schrum Private Wealth Management, LLC in St. Augustine, FL. He holds Series 63 and Series 65 licenses and has 41 years of industry experience. Prior to his current role, he has been with Spire Investment Partners since 2011. Outside of advising, Schrum is involved with Gallatin Ventures, an LLC established to develop a general insurance agency. Schrum Private Wealth Management provides investment and wealth management services primarily to individual and high-net-worth clients. The firm employs a strategy combining Modern Portfolio Theory with fundamental and behavioral finance to build globally diversified, low-cost portfolios, emphasizing long-term investing and tax-aware techniques.

General retirement planning Tax strategies for small businesses Wealth management Passive / index investing Tax-loss harvesting Founder/Business Owner
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Thomas H

CFA®, Series 63

St. Augustine, FL

Parable Wealth Advisors

Thomas Haggerty is a CFA® charterholder with 10 years of experience in the financial advisory industry. He has worked at Parable Wealth Advisors since 2019 and previously held roles at Wealth Enhancement Group and Retirement Strategies, Inc. He holds a Series 63 license and is based in Jacksonville Beach, FL. Parable Wealth Advisors is a SEC-registered investment adviser that serves individuals, corporations, and retirement plans with portfolio management, retirement-plan consulting, and financial planning. The firm employs a range of investment vehicles and uses a specialized order management platform to provide tax-efficient asset location and opportunistic rebalancing, operating as a small, team-based practice with additional legal and real estate services offered separately by some principals.

Retirement income strategy
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Steven B

Series 63, Series 65

St Augustine, FL

AJF Capital Management, Inc.

Steven Brennan is a financial advisor at AJF Capital Management, Inc. with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Cambridge Investment Research, Osaic Wealth, American Portfolios Financial Services, and Morgan Stanley. AJF Capital Management serves individual and high net worth clients as well as pension plans, trusts, estates, charitable organizations, and corporations, offering wealth management, retirement, estate and tax planning, risk management, and standalone financial planning. The firm employs a core asset-allocation approach with satellite holdings and offers multiple advisor-directed strategies, including sustainable and high-conviction portfolios.

Wealth management ESG / Sustainable investing Executive HENRY (High Earners, Not Rich Yet)
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Thomas C

ChFC®, Series 63

St. Augustine, FL

Pelion Investment Advisors, Inc.

Thomas Carstens is a financial advisor at Pelion Investment Advisors, Inc. with 34 years of industry experience. He holds the ChFC® designation and Series 63 license. Carstens has been with Pelion since 2016 and is also associated with First Liberties Financial, an affiliated broker-dealer. Pelion Investment Advisors provides discretionary and non-discretionary portfolio management and investment advice to individuals, including high-net-worth clients, 401(k) plan trustees and participants, and institutional clients. The firm combines fundamental macro analysis with tactical overlays to manage multi-asset portfolios tailored to client risk profiles and reviewed regularly.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Passive / index investing
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Francis B

Series 65

St. Augustine, FL

Achieving Veritas LLC

Francis Benischeck is a financial advisor at Achieving Veritas LLC in St. Augustine, FL, holding a Series 65 designation with two years of industry experience. He is also President and Insurance Agent at Totus Tuus Consulting, Inc., an insurance sales and service firm, and Founder and President of Catholic Fellowship Inc., a campus ministry nonprofit. Achieving Veritas LLC provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm builds portfolios tailored to client goals, time horizons, and risk tolerances, employing a mix of fundamental, technical, charting, and cyclical analysis across various strategies.

General retirement planning
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Eric R

CFP®, Series 66

Saint Johns, FL

Matador Financial

Eric Rust is a CFP® with 19 years of industry experience, currently serving as an advisor at Matador Financial Planning LLC since 2014. He holds a Series 66 license and is based in Saint Johns, Florida. Matador Financial Planning serves individual and high-net-worth clients by providing ongoing portfolio management and financial planning services. The firm uses fundamental analysis and modern portfolio theory to manage discretionary and non-discretionary accounts, investing across a range of asset classes including mutual funds, equities, fixed income, real estate funds, ETFs, TIPS, and non-U.S. securities.

Real estate investing Passive / index investing
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