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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Janet A

Series 63, Series 65

Lakeport, CA

J. Oliver Maxwell, LLC

Janet Attard is a financial advisor at J. Oliver Maxwell, LLC with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has a background that includes roles at Guardian Insurance Company, Vanguard Properties, and various real estate firms. Outside of financial advising, she works as a nurse at Alta Bates Medical Center and is a licensed real estate agent. J. Oliver Maxwell, LLC provides fiduciary, non-discretionary financial planning and advisory services to high-income individuals, medical professionals, families, entrepreneurs, businesses, and charitable organizations. The firm emphasizes client-directed advice and offers specialized services such as CEPA exit-planning for business owners, along with educational seminars and published financial newsletters.

General retirement planning Income planning Retirement withdrawal strategies Business exit / sale strategy Doctor or Medical Professional Founder/Business Owner
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Shawna M

Series 66

Nice, CA

D.A. DAVIDSON & Co.

Shawna Marion is a financial advisor at D.A. Davidson & Co. with 20 years of industry experience. She holds a Series 66 designation and has worked at D.A. Davidson & Co. since 2019, following prior roles at FMR Parts and LPL Financial. D.A. Davidson & Co. provides investment advisory and brokerage services to a diverse client base, including employer-sponsored retirement plans, individual investors, charitable organizations, and corporate clients. The firm offers a range of services such as ERISA retirement plan advisory, comprehensive financial planning, and a Private Wealth program for high-net-worth clients, operating under fiduciary standards and utilizing both qualitative and quantitative investment analyses.

Wealth management Retirement income strategy Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals
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Gabriel S

Series 63, Series 65

Lakeport, CA

LPL Financial

Gabriel Strong is a financial advisor with LPL Financial in Lakeport, CA, holding Series 63 and Series 65 licenses and five years of industry experience. He previously worked at JE Strong Financial Network and San Diego State University. Outside of his advisory role, he owns a commercial cattle operation through Strong Made Genetics LLC. LPL Financial provides advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house research team and a broad platform that combines advisory and brokerage services.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Jennifer S

CFP®, Series 63, Series 65

Lakeport, CA

LPL Financial

Jennifer Strong is a CFP® with 28 years of industry experience, currently serving as a financial advisor at LPL Financial since 2017. Prior to joining LPL, she worked at Investment Centers of America, Inc. and Lake Community Bank for 19 years. Outside of her advisory role, she owns a commercial cattle operation through Strong Made Genetics LLC. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, and institutions. The firm supports its advisors with an in-house research team that offers model portfolios and a variety of delivery options, combining large-scale advisory operations with insurance and credit services.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Robert M

Series 63, Series 66

Lakeport, CA

LPL Financial

Robert Mcallister is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 35 years of industry experience. Prior to joining LPL Financial in 2021, he worked at several firms, including Sorrento Pacific Financial, Securities America Advisors, and Raymond James Financial Services. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and combines large-scale advisory operations with various non-advisory product activities.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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