Kevin Martin is a CFP® and Series 65-registered advisor with 10 years of industry experience. He is the principal of Oak Peak Financial, an independent advisory firm he has led since 2015. Prior to founding Oak Peak Financial, he worked at InSpeed Networks for three years. In addition to his advisory role, Martin is an IRS Enrolled Agent and provides tax preparation services as a separate engagement. Oak Peak Financial serves individual investors, including high-net-worth clients, and retirement-plan sponsors with financial planning, portfolio management, and retirement-plan consulting. The firm follows a fiduciary standard and employs a diversified, tax-efficient investment approach based on Modern Portfolio Theory, typically using low-cost index funds and ETFs alongside select individual securities and fixed income.

Financial Planning for What Matters Most Your financial plan should reflect what matters most to you. I begin every client relationship by understanding your values and goals. Together, we review where your money is going and identify opportunities for saving, investing, and living the life you envision. We then integrate relevant planning areas such as investment analysis, retirement planning, tax strategies, education funding, risk management, and estate planning. Financial planning can often feel overwhelming, so I organize the process into clear, manageable steps and strive to make complex concepts understandable. We begin with your most urgent priorities and incorporate additional tasks as we make progress, building momentum together. With a background in engineering and technical project management, I bring a structured, creative, and thoughtful approach to every conversation, ensuring each step is purposeful and aligned with your goals. Whether you're seeking comprehensive or hourly planning, our work is tailored to the topics that matter most to you. My process stays grounded in your values, so each step supports your unique goals and priorities. As a fiduciary, I always put your interests first, offering honest guidance and clear, transparent fees. Whether you want hands-on support or prefer to implement your plan yourself, I'll provide a complete and actionable roadmap for your financial journey. My practice is built on trust, transparency, and a deep commitment to my clients' success. Nothing is more rewarding to me than seeing clients become thoughtful stewards of their wealth, gaining clarity and confidence, and building a future rooted in what matters most.

Carol Gosho is a Certified Financial Planner® with 24 years of industry experience. She has been the principal advisor at Gosho Financial Group since 2011. The firm serves individuals, families, businesses, trusts, estates, donor-advised funds, and retirement plan participants by providing fee-based investment advisory services and non-discretionary financial planning. Gosho Financial Group employs a tactical allocation approach using fundamental, technical, and cyclical analysis to manage custom discretionary portfolios and offers educational seminars and plan-level consulting as part of its pension services.

Mark Liu is a financial advisor at Ardent Capital with 26 years of industry experience. He has been with Ardent Capital since 2005 and holds Series 63 and Series 65 designations. Ardent Capital provides discretionary portfolio management for affluent individuals, corporations, and trusts, overseeing investments in brokerage and IRA accounts under limited power of attorney. The firm emphasizes asset allocation across various asset classes with a focus on long-term holdings and uses third-party research to inform investment decisions.

Jie Shen is the sole advisor at Jie Shen, CFA, with eight years of industry experience. He holds the CFA designation and works full-time at Google as the North America Operation Lead, managing customer support and relationships. His firm provides investment advice and portfolio management services primarily to individual clients with a minimum asset size of $500,000. The firm focuses on long-term strategic asset allocation across equities and fixed income, employs periodic rebalancing and tactical adjustments, and conducts client reviews at least quarterly. It also offers investment education seminars to help clients understand investment principles and risks.

I specialize in helping families make better financial decisions related to stock options and RSUs. I know we’re saving enough for retirement in 401k’s, but my wife and I still have serious conversations about how to use her company stock to help live the life we want. Our issues require significant financial planning that firms focused on AUM can't help with. In my free time, I coach my three kids sports teams, play softball, golf, ski in Incline Village, and work on the NYTimes Crossword puzzle with my wife, Jessica. If you ever see me out and about, I’m the guy wearing something UCLA, Chargers, Padres, or Warriors. Listen to Aaron's podcast here: https://mindmoneyspectrum.buzzsprout.com/

William Pitney is a CFP® with 22 years of industry experience and is the sole advisor at FocusYou in Redwood City, CA. He has been with FocusYou since 2010 and also operates as an independent insurance agent, providing clients with life, disability, long-term care, business overhead expense insurance, and annuities when appropriate. FocusYou offers ongoing portfolio management and comprehensive financial planning to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm employs an asset-allocation centered approach primarily through third-party managers and passive, buy-and-hold strategies, with a focus on non-discretionary portfolio supervision and routine client education.

Alireza Asayesh is the sole advisor at Sea Breeze Analytics in San Carlos, CA, holding a Series 65 designation with five years of industry experience. He has been self-employed since 2012 and also works as an integrated circuit electronic consultant outside of the investment field. Sea Breeze Analytics provides personalized investment management services to individuals and small businesses, combining fundamental, quantitative, and statistical analysis to implement strategic asset allocation and portfolio diversification on a discretionary basis. The firm operates as a fee-only adviser and serves both non-high-net-worth and high-net-worth clients.

Zhaokun Yang is a CFA® charterholder and holds the Series 66 designation, with eight years of industry experience. He is the sole advisor at Plutus Wealth Management and has prior experience at M Holdings Securities and FW Group, LLC. Outside of financial services, he is involved in operating Chinese restaurants through FW Group, LLC. Plutus Wealth Management is an independent firm managing approximately $12.2 million for about 20 clients. The firm offers discretionary portfolio management, financial planning, and pension consulting to individuals, corporate entities, pension plans, and charitable organizations, utilizing a range of investment strategies that include long- and short-term trading, options, and private placements.

Shidi Xu is a financial advisor at Shepherd Investment Management in Palo Alto, CA, holding a Series 65 designation with one year of industry experience. Prior to joining Shepherd, Xu worked at BlackRock Investment Management, LLC for eight years. Xu is also the founder and managing partner of Shepherd Capital LLC, a non-operating entity. Shepherd Investment Management is a state-registered investment manager providing fee-based discretionary portfolio management to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a long-term, fundamental, growth-at-a-reasonable-price equity approach focused on durable technology trends and adjacent sectors, with flexible account minimums and a high-conviction, unconstrained portfolio construction.

Richard Holbrook is the sole advisor at Holbrook Global Strategies in Foster City, CA, holding Series 63 and Series 65 licenses with 22 years of industry experience. He has worked at Wells Fargo since 1998. Holbrook Global Strategies manages approximately $160 million, providing discretionary investment management primarily for individuals and families, as well as foundations, trusts, pension plans, and other institutional clients. The firm employs a global, long-term, and diversified investment approach across multiple asset classes, with portfolios tailored to client objectives and the capacity to include private placements and illiquid investments.

Maosong Fu is a financial advisor at Tianhu Investments with a Series 65 credential and three years of industry experience. He has a background in technology, having worked at Twitter, Inc. for ten years and currently serves as a software engineer at Samsung Research America, where he develops big data software. Tianhu Investments is a small, independent firm that provides tailored investment supervisory services and discretionary portfolio management to individuals and high-net-worth clients. The firm uses process-oriented quantitative analysis and proprietary models to construct diversified portfolios, emphasizing active risk management and the use of derivatives.

Brett Bucher is a CFP® professional with 26 years of experience in the financial services industry. He is the sole advisor at Bucher Wealth Advisors, an independent firm he founded in 2010. In addition to his advisory role, he is also an insurance broker. Bucher Wealth Advisors serves individuals, trusts, corporations, and retirement plans by providing asset management and financial planning, including separately managed account services and pension consulting. The firm employs a combination of fundamental, technical, and cyclical analysis in managing portfolios and offers advice primarily on a non-discretionary basis while using the Pontera® platform for held-away retirement accounts.

Paul Roach is a CFP®-certified financial advisor with 17 years of industry experience. He has operated Roach Investment Services since 2005 in San Mateo, CA. Outside of his advisory work, he manages personal residential real estate investments. Roach Investment Services offers investment management and financial planning to individuals, families, high-net-worth clients, trusts, estates, small businesses, and pension and profit-sharing plans. The firm emphasizes customized asset allocation, fundamental security analysis, and phased cash deployment, with regular account reviews and Fidelity as the primary custodian.

Eugene Demmler is a financial advisor with LPL Financial in Castro Valley, CA, holding a Series 63 designation and over 33 years of industry experience. He has been associated with LPL Financial since 1996 and operates E. Demmler & Associates, an independent investment advisory firm, since 2002. Through this firm, he provides financial planning and consulting services. LPL Financial offers advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm supports its investment advice with in-house research and a broad range of portfolio management options, combining advisory operations with non-advisory product offerings.

Barbara Steinmetz is a CFP® professional with 36 years of experience at Steinmetz Financial Planning, an independent firm based in Redwood City, CA. She has maintained her practice since 1990. In addition to her financial planning credentials, she holds a real estate broker license, which she does not use in client engagements. Steinmetz Financial Planning is a California-registered, fee-only adviser serving individual investors and small business owners. The firm offers financial planning and portfolio management services guided by a fiduciary standard, employing a blend of fundamental, technical, and cyclical analyses with a range of investment exposures.

Gino Greco is the principal advisor at G. P. Greco & Co., Inc. in Palo Alto, CA, with four years of industry experience. He holds Series 63 and Series 65 licenses and has prior experience with firms including Northwestern Mutual and Innovator Insurance Services. In addition to his advisory role, he is a licensed life and health insurance agent operating an affiliated insurance agency that offers fixed and indexed personal insurance products. G. P. Greco & Co., Inc. is an independent solo practice providing investment advisory services to individual clients through ongoing portfolio management and a Personal Savings Program. The firm’s investment approach integrates personal insurance, public investments, and private investments, using a combination of cyclical, fundamental, and modern portfolio theory analyses to guide asset allocation and portfolio monitoring.

Brian Murphy is a CFA® charterholder with 25 years of industry experience. He has been with Pariveda Investment Management since 2000. Murphy is also the CEO and partial owner of Kivalia, an online investment resource that provides free investment insights and model portfolios to participants in employee-sponsored retirement plans. He may provide management and business consulting services to third parties as well. Pariveda Investment Management offers fee-only investment management to individuals, high-net-worth clients, families, trusts, and select institutional accounts. The firm uses a combination of quantitative screening and fundamental analysis to manage portfolios focused on income generation and capital appreciation, employing a range of securities including equities, mutual funds, ETFs, and derivatives.

Warren Jackson is a CFA® charterholder with nine years of industry experience. He is the sole advisor at Kukui Tree Capital Management LLC, an independent firm he has been with since 2024. His prior roles include positions at Media Wealth, LLC, Adero Partners, LLC, Vista Wealth Management, LLC, and Bank of New York Mellon. Kukui Tree Capital Management provides wealth management services to individuals, high-net-worth clients, trusts, and estates, offering discretionary investment management alongside financial planning and consulting. The firm’s investment process is based on fundamental analysis and a long-term orientation, with portfolios tailored to clients’ objectives, time horizons, and risk tolerances.

Terry Wu is a financial advisor at TDirection Asset Management in San Francisco, CA, with 19 years of industry experience. He holds Series 65 and Series 66 licenses and has worked at firms including USA Financial Securities and Serendipity Business Solutions, LLC. Outside of his advisory role, he is a limited partner at TD & Christy Insurance Agency, LLC, where he oversees business performance. TDirection Asset Management is an independent advisory firm managing discretionary portfolios for individuals, high-net-worth clients, family trusts, and select retirement plans. The firm employs a Core & Satellite investment approach using proprietary research and multiple analytical methods to select equities, ETFs, REITs, and fixed income, with tactical cash and ETF positioning.