Long before I knew what CFP® meant, I was very interested in money and personal finance. Although I was unsure what my career would ultimately look like, I wanted to be confident and secure in my family's finances and future. In my final year of college, I was fortunate to study under the head of the finance department, who was also a practicing financial planner. From that point forward, the idea of being an independent financial advisor— a trusted partner serving people just like my parents— was my dream job. The first decade-plus of my career was dedicated to building the experience, knowledge, and credentials required to best serve my clients. In 2021, I founded Kardinal Financial to continue this pursuit and to deliver the ideal financial planning experience, unshackled by the status quo and constraints of "this is how it's always been done." Everything at Kardinal Financial—the relationship structure, the investment philosophy, the technology, the fees, everything—is designed to best serve my clients. I have over a decade of experience in financial services. My experience includes serving as the Director of Investment Research at a $2.5 billion wealth management firm and an investment portfolio manager to individuals and families. I have obtained the Certified Financial Planner (CFP®) and Chartered Financial Analyst (CFA) designations. When I'm not working, you'll likely find me spending time with my wife (Maggie) and kids (Rose & Calvin), playing soccer, watching Manchester United, or on a walk with a good podcast.

Kathryn Hankard is a CFP® with 19 years of industry experience and the principal advisor at Fiscal Fitness, LLC in Verona, WI. She has been with Fiscal Fitness since 2006 and has additional experience with Supreme Health & Fitness and the YMCA. Outside of her advisory role, she serves as a part-time lecturer at UW-Madison, is a board member of the non-profit GPN Alliance, and is involved in SIMPLE IRA administration through Hankard Environmental Inc. Fiscal Fitness, LLC provides fee-only, as-needed financial planning and investment advice to individuals, couples, families, and some small businesses without income or asset minimums. The firm employs a structured planning process and favors a long-term, passive investment approach using low-cost index funds, offering project-based engagements that conclude with written recommendations rather than ongoing portfolio management.

Mark Ziety is a CFP®-certified financial advisor with 18 years of industry experience. He is the sole advisor at WisMed Financial, Inc., where he has worked since 2020. Prior to that, he was with Ellenbecker Investment Group, Inc. and Shakespeare Wealth Management, Inc. from 2009 to 2020. WisMed Financial, Inc. is a fee-only registered investment adviser serving individuals, employer-sponsored retirement plans, and institutional clients. The firm combines tailored asset allocation with both passive and active strategies, integrating financial planning and portfolio management while accommodating socially conscious investing and client-specific restrictions.

Jesse Melichar is a financial advisor at Castle Financial with 21 years of industry experience. He holds a Series 66 designation and has worked at firms including T Rowe Price, Gwfs Equities, and Fisher Investments. He is also an independent insurance agent, which may include work with equity indexed annuities. Castle Financial provides portfolio management, pension consulting for employee retirement plans, and standalone financial planning. The firm serves individuals and pension and profit-sharing plans, applying fundamental, quantitative, and modern portfolio theory analysis within a long-term trading framework.

Andrew Voeltner is a CFP® and holds a Series 66 license, with 14 years of experience in the financial services industry. He is the sole advisor at Omni Financial LLC, where he has served since 2021, and has also been affiliated with LPL Financial since 2014. Outside of his advisory roles, Voeltner serves on the boards of the Wisconsin Builders' Association and Impact Christian Academy, where he is involved in managing investments and school governance. Omni Financial LLC provides investment advisory and financial planning services to individuals and high net worth clients through discretionary and non-discretionary managed accounts as well as standalone planning engagements. The firm’s investment approach is tailored to client time horizons, risk tolerance, and goals, incorporating various strategies including asset allocation and technical analysis, with accounts reviewed at least quarterly by Voeltner.

Roy Neuenschwander is a Series 65-licensed advisor with 17 years of experience at Neuenschwander Asset Management, LLC, where he has worked since 2003. The firm serves individual clients, retirement plans, trusts, not-for-profits, and small businesses, providing discretionary investment management and financial planning services. Neuenschwander Asset Management emphasizes diversified, passively managed portfolios based on Modern Portfolio Theory, employing no-load index funds and ETFs with a buy-and-hold strategy. The firm utilizes institutional platforms, Dimensional Fund Advisors’ software, and maintains unique practices such as locking in advisory fee tiers and leaving proxy voting decisions to clients.

Piotr Wolynski is a CFP® professional at Calculated Wealth with six years of prior experience at BMO Wealth Management and Matter Family Office. He has been with Calculated Wealth since 2024 and has one year of industry experience. Calculated Wealth serves individual investors, high-net-worth clients, and small businesses by providing comprehensive financial planning and discretionary portfolio management. The firm combines passive, strategic asset allocation using index funds and ETFs with a tactical approach that employs third-party quantitative models and trend-following assessments.

Nicholas Toman is a CFP® professional with 15 years of industry experience, currently serving as an advisor at John F Suby Wealth Management LLC since 2025. His prior roles include positions at Trek Financial, Empowered Financial Investments, LLC, and US Bank. He is also a licensed insurance agent appointed with various insurance companies. John F Suby Wealth Management, LLC provides discretionary asset management, investment consulting, and retirement plan services to a diverse client base, including high-net-worth individuals and institutional clients. The firm emphasizes matching diversified portfolios to client objectives and risk tolerance, often delegating portfolio implementation to sub-advisers and third-party managers.

Nathan Byers is a financial advisor at Calculated Wealth with six years of industry experience and holds the PFS™ designation. His work history includes roles at Johnson Block and Company Inc., BMO Harris N.A., and JBC Wealth Advisors, LLC. Outside of his advisory work, he is involved in tax preparation and consultation through NKB LLC and serves as a tax supervisor at Johnson Block and Company Inc., as well as providing financial education via a dedicated website. Calculated Wealth serves individual investors, high-net-worth clients, and small businesses by offering comprehensive financial planning and discretionary portfolio management. The firm combines passive, strategic asset allocation with a systematic quantitative/tactical strategy, tailoring portfolios to client-specific investment policies and implementing decisions on a discretionary basis.

Amy Butrymowicz is a financial advisor at John F. Suby Wealth Management LLC in Madison, WI, with 14 years of industry experience. She holds a Series 65 credential and has worked at her current firm since 2012. Outside of her advisory role, she is a co-owner of AJ Restaurant Accounting, LLC, which provides bookkeeping and payroll services to restaurant owners. John F. Suby Wealth Management offers discretionary asset management, investment consulting, and retirement plan services to a diverse client base including individuals, institutional, and fiduciary clients. The firm employs a strategy of matching diversified portfolios to client objectives and risk tolerance, often utilizing sub-advisers and third-party managers for portfolio implementation.

Kristian Finfrock is a financial advisor at Retirement Income Strategies, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Madison Money Guy Inc and Kalos Capital, Inc. In addition to advising clients, he serves as a financial educational course instructor for programs such as Retirement Elevated and Retirement Planning Today. Retirement Income Strategies, LLC provides investment advisory and financial planning services primarily to individual clients, as well as pension/profit-sharing plans and charitable organizations. The firm offers portfolio management on both wrap-fee and non-wrap bases, combining ongoing asset management with standalone financial planning engagements.

Timothy Neuenschwander is a CFP® with 17 years of industry experience and has been with Neuenschwander Asset Management, LLC since 2007. He holds a Series 65 license and is based in McFarland, WI. Outside of his advisory role, he is the managing member of TJN Properties, LLC, a residential real estate business. Neuenschwander Asset Management serves individual clients, retirement plans, trusts, not-for-profits, and small businesses, offering discretionary investment management and financial planning. The firm emphasizes diversified, passively managed portfolios grounded in Modern Portfolio Theory, typically using no-load index funds and ETFs, and employs a buy-and-hold strategy supported by institutional platforms and specialized software.

James Murphy III is a CFP® professional with 17 years of industry experience. He has been with Neuenschwander Asset Management, LLC since 2008. Outside of his advisory role, he is a co-owner and member of Pin High Properties, LLC, a residential rental property business in Oregon, WI. Neuenschwander Asset Management serves individual clients, retirement plans, trusts, not-for-profits, and small businesses, offering discretionary investment management and financial planning. The firm emphasizes diversified, passively managed portfolios based on Modern Portfolio Theory and employs a buy-and-hold strategy using no-load index mutual funds and ETFs.

Bryan Sapp is a CFA® charterholder with two years of industry experience. He is currently with Exceed Advisory LLC and previously worked at Schaeffer's Investment Research for 13 years. Exceed Advisory LLC provides option-based investment strategies to a range of clients, including registered investment companies, institutions, other registered investment advisers, and individual and high-net-worth clients. The firm focuses on defined-outcome, option-based solutions using listed index and FLEX options, and commonly serves as a sub-advisor implementing tailored strategies through separately managed accounts and advised Funds and ETFs.

Alyssa Thompson is a financial advisor with Park Capital Management, LLC in Madison, WI, holding a Series 65 designation and seven years of industry experience. She has been with Park Capital since 2017 and previously worked at Hausmann-Johnson Insurance. Thompson serves as the Treasurer for the Fort Atkinson branch of the American Association of University Women, overseeing the organization’s financial operations. Park Capital Management, LLC is an SEC-registered advisory firm managing approximately $733 million for around 525 clients. The firm offers investment management, financial planning, and 401(k) plan consulting services, emphasizing discretionary portfolio management with a long-term, buy-and-hold approach tailored to client objectives and risk tolerance.

Gary Palmer is a financial advisor with Haese Financial Group Inc in Oregon, WI, holding Series 63 and Series 65 licenses and bringing 54 years of industry experience. He has been with Superior Financial Services, Inc. since 2013. Outside of his advisory work, Palmer is involved in farming activities, managing his family’s farm operations and custom farming on a part-time basis. Haese Financial Group provides investment supervisory services, financial planning, and consulting to a variety of clients including individuals, pension and profit-sharing plans, trusts, and charitable organizations. The firm manages approximately $47 million, generally on a non-discretionary basis, utilizing strategic, globally diversified asset allocations primarily implemented through no-load or low-load mutual funds and ETFs, and also offers accounting and tax services.

Daniel Spellman is a financial advisor at Park Capital Management, LLC in Madison, WI, holding Series 63 and Series 65 licenses with 22 years of industry experience. His prior work includes roles at UPS and American Lending Solutions. Park Capital Management, LLC is an SEC-registered advisory firm managing approximately $733 million for about 525 clients through a five-advisor team. The firm offers investment management, financial planning, and 401(k) plan consulting services to individuals, retirement plans, trusts, estates, charitable organizations, and business entities, emphasizing discretionary portfolio management with a long-term, buy-and-hold approach supported by quantitative analysis and outside research.

Ross Fedenia is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Atlatl Advisers. He previously worked at Ameriprise Financial Services, UBS Financial Services, and Robert W. Baird. Ross is based in Madison, WI, and holds the Series 66 designation. Atlatl Advisers serves individuals, retirement plans, trusts, and closely held businesses, providing financial planning, wealth management, discretionary investment management, and consulting services. The firm’s investment process incorporates individualized plans, risk-tolerance assessments, and diversified asset allocation strategies, including digital-asset and cryptocurrency portfolio management with regulated custodians and a documented selection process.

Cynthia Farnsworth is a CFP® professional with 18 years of experience in the financial services industry. She is currently with Atlatl Advisers, having previously worked at Ameriprise Financial Services and UBS Financial Services. Atlatl Advisers serves individuals, retirement plans, trusts, and closely held businesses with financial planning, wealth management, discretionary investment management, and consulting services. The firm’s investment approach integrates individualized financial plans with risk-tolerance assessments and employs a combination of in-house, systematic, and external portfolio management strategies, including digital-asset and cryptocurrency portfolio management.

Cameron Gray is a CFP® professional with 12 years of industry experience, currently serving as an advisor at Park Capital Management, LLC since 2018. Prior to joining Park Capital, he worked at PNC Investments and Morgan Stanley in various capacities. He is also a licensed insurance agent and may recommend life insurance products as part of his services. Park Capital Management, LLC is an SEC-registered firm managing approximately $733 million for around 525 clients. The firm offers investment management, financial planning, and 401(k) plan consulting, focusing on discretionary portfolio management tailored to individual client objectives and employing quantitative analysis and outside research in its investment process.