Jana Plaisier is the principal of Plaisier Financial Group LLC in Ludington, MI, with 39 years of industry experience. She holds a Series 63 designation and has previously worked at Comprehensive Asset Management & Servicing, Inc. and operates other businesses including a tax preparation service and an affiliate marketing venture. She is also licensed to sell life and health insurance through an affiliated agency. Plaisier Financial Group provides portfolio supervisory services, investment advice, and financial planning to individuals, retirement accounts, charitable organizations, and business entities. The firm customizes investment recommendations based on each client’s objectives and risk tolerance, emphasizing diversification and continuous account monitoring with quarterly reviews.

Jonathan Liss is the sole advisor at Middle Coast Investing LLC, an independent registered investment adviser based in Ludington, MI. He holds a Series 65 designation and has been contributing content at Seeking Alpha since 2015. Middle Coast Investing LLC provides discretionary portfolio management to individual and high-net-worth clients, managing approximately $12.1 million in assets. The firm employs both passive index-based ETF strategies and actively managed stock portfolios, with an emphasis on performance results and the inclusion of inverse and leveraged funds among its recommended investments.

Elizabeth De Kuiper is a financial advisor at Harborfront Financial Group with 26 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at LPL Financial LLC for 20 years before joining Harborfront Financial LLC in 2024. Harborfront Financial Group provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm’s investment approach combines fundamental, technical, charting, and cyclical analysis, utilizing strategies from long-term asset allocation to shorter-term trading, often through discretionary model portfolios and third-party strategies available via LPL programs.

Raymond Janish is a CFP® with 30 years of industry experience. He currently serves at Harborfront Financial Group, joining the firm in 2024 after 22 years with LPL Financial LLC. Outside of his advisory work, he is involved in farming beef cattle for 4-H through Janish Farms LLC. Harborfront Financial Group provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm employs a range of investment strategies, including long-term asset allocation and shorter-term trading, and utilizes discretionary model portfolios and third-party strategies through LPL Financial-sponsored programs.

Daniel Shvartsman is the sole advisor at Middle Coast Investing LLC, an independent registered investment adviser based in Ludington, MI. He holds a Series 65 designation and has two years of industry experience. His prior work includes roles at Investing.com and Shortman Studios, as well as eight years contributing to Seeking Alpha. Middle Coast Investing LLC manages approximately $12.1 million in client assets, serving individual and high-net-worth clients with discretionary portfolio management. The firm employs both passive, index-based ETF strategies and actively managed stock portfolios, incorporating inverse and leveraged funds as part of its investment approach.

Autumn Wittlieff is a financial advisor with Harborfront Financial Group, holding Series 63 and Series 65 licenses and three years of industry experience. Her prior roles include positions at LPL Financial LLC and work in education with Mason County Eastern Schools. Harborfront Financial Group provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm utilizes a variety of investment strategies, including fundamental, technical, charting, and cyclical analysis, and offers portfolio management through LPL Financial-sponsored programs.

Michael Custer is a CFP® with eight years of industry experience and is currently an advisor at Harborfront Financial Group. He has worked at LPL Financial since 2017 and operates Custer Insurance Agency, LLC, which provides property and casualty as well as life insurance. Harborfront Financial Group offers investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm uses a range of investment strategies, including fundamental and technical analysis, and implements discretionary model portfolios and third-party strategies through LPL Financial programs.

Frank Arvai is a CFP® professional with 14 years of experience, currently serving at William Mack & Associates Inc since 2019. He previously worked at Mutual Fund Management Co for 26 years and operated Arvai & Associates from 1992 until its sale in 2017. Following the sale, he has worked as an independent contractor-consultant during the transition of Arvai & Associates to a new firm, a non-investment related activity. William Mack & Associates is a fee-only, SEC-registered investment adviser managing approximately $820 million for nearly 1,000 clients through a team of ten advisors. The firm focuses on diversified, tax-efficient, low-cost investment strategies using no-load mutual funds and ETFs, serving individuals, trusts, retirement plans, and other entities.

Kenneth Klegon is a CFP® with 15 years of industry experience, currently serving as an advisor at William Mack & Associates Inc since 2017. Prior to this, he worked at a mutual fund management company from 2011 to 2018. William Mack & Associates is a fee-only, SEC-registered investment adviser managing approximately $820 million for nearly 1,000 clients. The firm serves individuals, trusts, retirement plans, and other entities, offering discretionary investment management and financial planning with a focus on diversification, tax efficiency, and low-cost implementation using no-load mutual funds and ETFs across multiple model strategies.

Micheal Heckman is a CFP® professional with 16 years of industry experience, currently serving as an advisor at RFG Advisory, LLC since 2019. His prior experience includes roles at Private Client Services and Ameriprise Financial Services, Inc. Outside of finance, he is a chief instructor and curriculum designer at West Shore Combat Arts, where he also leads fitness workouts. RFG Advisory is an enterprise registered investment adviser serving individuals, charitable organizations, corporations, ERISA retirement plans, and institutional clients. The firm combines active and passive investment strategies across various platforms and is notable for its role as a sub-adviser to a multi-ETF suite, offering tailored investment solutions and specialized financial education programs.

Russell Schade is an Investment Adviser Representative at RFG Advisory, LLC with a Series 65 credential and less than one year of industry experience. His background includes roles in education and landscaping prior to joining RFG Advisory. RFG Advisory is an enterprise registered investment adviser serving individuals, charitable organizations, corporations, ERISA retirement plans, and other institutional clients. The firm offers a range of services including discretionary portfolio management and financial planning, utilizing a combination of in-house strategies and third-party platforms across active and passive investments.

Christopher Bousson is a financial advisor with The Huntington Investment Company, holding Series 63 and Series 66 credentials and bringing 25 years of industry experience. He has worked with The Huntington Investment Company since 2021 and has prior experience at Cetera and TCF National Bank since 2015. The Huntington Investment Company, operating as Huntington Financial Advisors, serves individual, charitable, corporate, and retirement clients through advisory and wrap-fee programs. The firm manages approximately $6.3 billion in assets across nearly 400 advisors, utilizing an open-architecture, model-driven platform that integrates third-party and proprietary investment models alongside specialized program options and overlay services.

Kathryn Sanford is a financial advisor with Primerica Advisors, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. She previously worked at Edward Jones and has been with Primerica Financial Services since 2002. Outside of financial advising, she co-owns a small upholstery business in Ludington, Michigan, and serves as an assistant manager at a self-storage facility. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-based strategies and a limited number of separately managed account options primarily for individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap-fee structure as part of its investment approach.

Ryan Ruba is a financial advisor with LPL Financial in Ludington, MI, holding a Series 66 designation and four years of industry experience. Prior to joining LPL Financial in 2021, he worked at Regal Financial Group and held roles at Calvin University and Jamesport Brewing Company. Outside of advising, he has worked as a server at Jamerport Brewing Co. LPL Financial provides advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house research team and a broad platform that integrates advisory and brokerage services.

Jessica Hettiger is a financial advisor at Cetera with one year of industry experience. She holds a Series 65 designation and previously worked at Borema-Hamm Agency and Brad Chapman Agency - State Farm. Cetera Investment Advisers serves a diverse client base including individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary services, utilizing a blend of advisor-managed accounts, model portfolios, and third-party solutions.

Eric Friese is a Series 66-licensed financial advisor with Edward Jones, based in Ludington, MI. He has one year of industry experience and previously worked at Cottage Works and several other local organizations. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets and has a nationwide network of over 23,700 financial advisors.

Brian Madl is a CFP® professional with 24 years of industry experience. He has been with Edward Jones since 2003, serving clients from his Ludington, MI location. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets with a nationwide network of more than 23,700 financial advisors and offers a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds.

Brian Matson is a Series 66-credentialed financial advisor with Edward Jones, based in Ludington, MI. He has 13 years of industry experience and has been with Edward Jones since 2012. Outside of his advisory role, he owns and operates a rental real estate business in Ludington. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients through a nationwide network of approximately 23,701 financial advisors. The firm offers a range of advisory programs and investment solutions, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Derik Heimerdinger is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 25 years of industry experience. Prior to joining LPL Financial in 2021, he worked with Waddell & Reed, various insurance carriers, Priority Health, and the United Methodist Church of Ludington. He also has involvement in non-variable insurance activities with CRUMP and Priority Health. LPL Financial provides advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a wide range of investment solutions supported by an in-house research team and a large network of investment adviser representatives.

Tanya Lesinski is a CFP® with eight years of industry experience, currently serving as a financial advisor at Edward Jones since 2017. Prior to joining Edward Jones, she worked in real estate with CENTURY 21 Bayshore Real Estate and held positions at Sodexo USA and Spectrum Health Ludington Hospital. Outside of her advisory role, she is a member of Summit Land and Forest LLC, a forestry service consulting landowners on tax-advantaged forest management programs, and serves as a deacon at Mason County Reformed Church, where she aids in organizational leadership and budgeting. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a variety of advisory programs and investment solutions, supported by a large nationwide network of advisors and offices.

Richard Ruba is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He has been with LPL Financial since 2002. Outside of his advisory role, he is a Notary Public and has a split commission arrangement on fixed insurance business with a State Farm agent who is also his brother-in-law. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a wide range of investment solutions supported by an in-house research team and a large network of investment adviser representatives.

George Schrode Jr. is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and five years of industry experience. He has worked at PFS Investments Inc. and Primerica Financial Services since 2020 and previously spent six years at US Bank. In addition to his advisory work, he owns and manages Schrode Lodgings LLC, a campground and cabin rental business. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and selective separately managed account options under a tiered wrap-fee structure.