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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Richard L

Series 63, Series 65

Altoona, PA

Luchini Financial LLC

Richard Luchini is the principal advisor at Luchini Financial LLC in Altoona, PA, holding Series 63 and Series 65 designations with 17 years of industry experience. He previously worked for Pruco Securities, LLC and Prudential Insurance Company of America from 2011 to 2022. He is also the creator and host of a financial podcast launched in 2023. Luchini Financial LLC provides wealth management, investment management, and financial planning services primarily to individuals, high-net-worth individuals, trusts, and estates. The firm manages approximately $14 million in discretionary assets and customizes portfolios using mutual funds, ETFs, and individual equities with a long-term investment orientation complemented by fundamental and technical analysis.

Wealth management General retirement planning Social Security optimization
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Stephen S

CFP®, Series 63, Series 65

Altoona, PA

OneSeven

Stephen Shaffer is a CFP® with 14 years of industry experience, currently serving as a financial advisor at OneSeven. He has previously worked at Latitude Advisors, LLC and spent 24 years with United Airlines. In addition to his advisory role, he is involved in life and health insurance sales, assisting clients with health, disability, fixed annuities, and life insurance needs. OneSeven provides investment advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers diversified portfolio management and financial planning with a primarily long-term investment focus while utilizing third-party platforms and independent managers to implement strategies.

Private / alternative investments Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)
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Shane K

Series 66

Altoona, PA

BFC PLANNING, Inc.

Shane Kaler is a financial advisor at BFC Planning, Inc. with a Series 66 designation and two years of industry experience. He has worked at BFC Planning since 2024 and previously at Berthel, Fisher & Company Financial Services, Inc. from 2022. Outside of his advisory role, Kaler owns and operates Kaler Financial Solutions LLC, which provides fixed insurance, investments, and notary services in Altoona, PA. BFC Planning, Inc. serves a diverse client base including individuals, corporations, and institutional accounts through a network of approximately 200 investment adviser representatives. The firm offers financial planning, portfolio management, and access to various sub-advisory programs, employing a range of investment strategies while excluding advice on futures, hedge funds, and digital assets.

Concentrated stock management Options & derivatives strategies Real estate investing
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Nicholas B

CFP®, Series 63, Series 65

Port Matilda, PA

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Nicholas Battaglia is a CFP® professional with 10 years of industry experience, currently affiliated with United Planners Financial Services of America as a Limited Partner. His prior experience includes roles at Grove Point Advisors LLC and AssetMark Financial Holdings, among others. Battaglia also operates a marketing entity under the name Battaglia Associates Wealth Advisors. United Planners Financial Services serves a diverse client base including individuals, corporations, charitable organizations, and institutional clients. The firm operates an open-architecture platform with multiple custodians and third-party money managers, providing financial planning, portfolio management, retirement plan services, and brokerage solutions through a network of 477 independent Investment Advisor Representatives.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
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John B

Series 63, Series 66

Port Matilda, PA

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

John Battaglia is a financial advisor with United Planners Financial Services of America, holding Series 63 and Series 66 licenses and bringing 32 years of industry experience. His career includes roles at Grove Point Advisors, H. Beck, Inc., and AssetMark, Inc. He also owns Battaglia Associates Wealth Advisors and John S. Battaglia, Jr., a non-variable insurance business. United Planners Financial Services serves a diverse client base, including individuals, corporations, charitable organizations, and institutional clients. The firm operates an open-architecture platform with multiple custodians and third-party money managers, offering both fee-based and commission-based options through a network of independent Investment Advisor Representatives.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
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Caden A

Series 66

Altoona, PA

Principal Financial Services

Caden Auker is a financial advisor at Principal Financial Services with one year of industry experience. He holds a Series 66 designation and has prior work experience at Principal Life Insurance Co and Principal Securities. Outside of advisory work, he is involved in writing outside insurance policies, including life, disability, long-term care, health, medical, dental, and annuities for both group and individual clients. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Mark F

Series 63, Series 65

Altoona, PA

SPC

Mark Ford is a financial advisor at SPC with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at SPC since 2004 and Parkland Securities since 2014. Ford serves as Vice President and Board Member of the Altoona Chapter of AMBUCS, a nonprofit focused on assisting people with mobility disabilities. SPC serves individual clients, charitable organizations, corporations, and retirement plans through a network of over 460 advisors and manages approximately $5.66 billion in assets. The firm offers portfolio management, financial planning, and ERISA-related retirement plan services, typically delivering discretionary management with options for nondiscretionary arrangements and third-party manager collaboration.

General retirement planning Income planning Social Security optimization Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired Executive
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Michael E

Series 63, Series 65

Altoona, PA

Cetera

Michael Eckenrode is a financial advisor at Cetera with 32 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Cetera and its affiliated entities since 2015. Outside of his advisory role, he serves as an auditor for East Carroll Township and is involved in minor construction projects through a family-owned business. Cetera Investment Advisers serves individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management and financial planning services, combining advisor-managed accounts, firm-sponsored model portfolios, and third-party solutions with notable retirement and fiduciary capabilities.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Executive Retired HENRY (High Earners, Not Rich Yet) Approaching retirement
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Mary Beth B

Series 63, Series 65

Altoona, PA

Raymond James Financial

Mary Beth Burket is a financial advisor at Raymond James Financial with 19 years of industry experience. She holds Series 63 and Series 65 designations. Prior to joining Raymond James in 2026, she worked at Merrill from 2013 to 2025. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, and institutional entities. The firm offers tailored financial planning and non-discretionary investment consulting, utilizing asset allocation analysis and firm research to support client decision-making.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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Rebecca S

Series 66

Altoona, PA

Cambridge Investment Research Advisors

Rebecca Stevens is a Series 66-licensed financial advisor with seven years of industry experience. She is currently with Cambridge Investment Research Advisors and has prior experience at Morgan Stanley Private Bank and Morgan Stanley. Outside of her advisory work, she has been a part-time yoga teacher since 2014. Cambridge Investment Research Advisors serves a diverse client base including individual investors, retirement plans, and charitable organizations. The firm offers financial planning, portfolio management, and retirement plan advisory through a large network of independent financial professionals using various account platforms and investment strategies.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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James E

Series 63, Series 65

Altoona, PA

Cambridge Investment Research Advisors

James Ellis is a financial advisor with Cambridge Investment Research Advisors, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has been with Cambridge Investment Research Advisors and its affiliated broker-dealer since 2011. Ellis is also involved as the owner of AZJE LLC, a personal LLC. Cambridge Investment Research Advisors serves a diverse client base including individual investors, retirement plans, charitable organizations, and pension/profit-sharing plans through a large network of independent financial professionals. The firm offers financial planning, portfolio management, retirement plan advisory, and access to third-party sub-advisers, utilizing various account platforms and custodians.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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Frederic R

Series 63, Series 66

Port Matilda, PA

OSAIC

Frederic Rousselin is a financial advisor at OSAIC with 20 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Grove Point Investments, H. Beck, Inc., and PNC Bank. Outside of his role at OSAIC, he is president of Normandy Wealth Management LLC. OSAIC is a large SEC-registered investment adviser and broker-dealer serving a diverse client base, including individual investors, pension plans, corporations, and charitable organizations. The firm utilizes a technology-driven investment process and offers a wide range of advisory and brokerage services through a network of over 6,000 financial advisers.

Annuities Founder/Business Owner Executive Retired
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John F

Series 66

Altoona, PA

Cetera

John Fiore is a financial advisor at Cetera with a Series 66 designation and two years of industry experience. His prior work includes roles at Raymond James Financial and the United States House of Representatives. He is also the owner of Fiore Private Wealth, LLC, a business operating as a DBA for financial services. Cetera Investment Advisers serves a diverse client base including individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary solutions, combining advisor-managed accounts, model portfolios, and third-party managed options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Executive Retired HENRY (High Earners, Not Rich Yet) Approaching retirement
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Eric I

Series 63, Series 65

Altoona, PA

Raymond James Financial

Eric Irwin is a financial advisor with Raymond James Financial in Altoona, PA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has worked with Raymond James Financial Services, Inc. since 2000 and also operates an accounting firm specializing in individual tax return preparation. Additionally, he serves as an insurance agent selling fixed annuities and life insurance through fraternal organizations. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, and institutional entities. The firm offers tailored financial planning and non-discretionary investment consulting, utilizing firm research and asset-allocation analysis, and frequently operates in an advisory role rather than as a delegated manager.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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James I

Series 63

Altoona, PA

Raymond James Financial

James Isola is a financial advisor at Raymond James Financial with 28 years of industry experience. He holds a Series 63 designation and has worked at Fulton Bank and Wells Fargo Clearings Services/Advisors LLC. In addition to his advisory role, he is involved in client services and administration at Fulton Financial Advisors. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, charitable organizations, corporations, and municipal entities. The firm offers financial planning and non-discretionary investment consulting, emphasizing tailored recommendations and multiple implementation options supported by extensive research and an affiliate network.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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Amy S

Series 63, Series 65

Altoona, PA

Cambridge Investment Research Advisors

Amy Seltzer is a financial advisor with Cambridge Investment Research Advisors, Inc. She holds Series 63 and Series 65 licenses and has 24 years of industry experience. She has worked at Cambridge Investment Research Advisors and Cambridge Investment Research, Inc. since 2011 and has operated Seltzer Financial Strategies since 2004. Outside of her advisory work, she serves as co-treasurer for the Agudath Achim Sisterhood and is a board trustee for The Georgio Foundation. Cambridge Investment Research Advisors serves a wide range of clients including individual investors, retirement plans, charitable organizations, and pension/profit-sharing plans. The firm offers financial planning, portfolio management, and retirement plan advisory services through a large network of independent financial professionals using various account platforms and investment strategies.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities Retired Founder/Business Owner Executive
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Keith B

Series 63, Series 65

Altoona, PA

Primerica Advisors

Keith Becker is a financial advisor with Primerica Advisors in Altoona, PA, holding Series 63 and Series 65 credentials and 26 years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 1999. Outside of his advisory role, he is involved in the sale of loan products and home-related services through affiliates of Primerica. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, which offers model-driven strategies and a limited number of discretionary separately managed account options to individual and high-net-worth clients. The firm curates third-party asset managers and delegates trading responsibilities to BNY Mellon Advisors, operating primarily on a percentage-based tiered wrap fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
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John F

CFP®, ChFC®, Series 63, Series 65

Altoona, PA

Cetera

John Fleming is a CFP® and ChFC® with 39 years of experience in the financial services industry. He is currently affiliated with Cetera and has held roles with First Allied Securities and First Allied Advisory Services. Outside of his advisory work, he is an attorney managing Fleming Law Office, PLLC, and is involved in tax preparation and real estate development activities. Cetera Investment Advisers serves individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors, offering a range of portfolio management, financial planning, and fiduciary solutions. The firm combines advisor-managed accounts, model portfolios, and third-party managed solutions with retirement and fiduciary capabilities integrated into its broader institutional platform.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Executive Retired HENRY (High Earners, Not Rich Yet) Approaching retirement
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Michael I

Series 63, Series 65

Altoona, PA

Raymond James Financial

Michael Irwin is a financial advisor with Raymond James Financial in Altoona, PA, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. He has worked at Raymond James Financial and its related entities since 1998 and also has experience with Jersey Shore State Bank and Nss Group. Outside of his advisory role, he is the owner of a support company and serves as an insurance agent assessing non-variable insurance objectives. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth and non-high-net-worth clients, pension plans, charitable organizations, corporations, and municipal entities. The firm emphasizes non-discretionary financial planning and investment consulting, providing tailored recommendations supported by firm research and various implementation options, with a notable portion of its business conducted on a non-discretionary basis.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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Joseph Z

Series 63, Series 65

Altoona, PA

Equitable Advisors

Joseph Zolna is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 credentials and seven years of industry experience. His prior roles include positions at Osaic Institutions, Infinex Investments, InFirst Bank, and AXA Advisors. Outside of his advisory work, he owns JZMotorsport and Christy Oak Holdings LLC. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement plan support, and access to asset management through third-party managers and LPL programs. The firm operates a hybrid referral and implementation model, combining advisory and brokerage channels to tailor services based on client goals, risk tolerance, and time horizon.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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