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Willis Ashby

Advisor at Integra Financial, Inc.

Updated today

Location

Bellaire, MI

Credentials

CFP®, Series 63

Industry experience

27 years

About

Willis Ashby is a CFP® with 27 years of industry experience, currently serving at Integra Financial, Inc. since 1993. He holds the Series 63 designation and is involved as a trustee for Kids Accounts and as a partner in Partnership Family Coop. Integra Financial serves individuals, small businesses, trusts, pension plans, and estates, offering discretionary portfolio management, financial planning, and ERISA 3(21) plan advisory services. The firm employs a value-oriented investment approach combined with fundamental and technical analysis, utilizing third-party sub-advisors and option-based strategies.

Client services

Based on Integra Financial, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Integra Financial, Inc.

General retirement planning Income planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting

Occupation focus

Based on Integra Financial, Inc.

Founder/Business Owner Retired

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Fee options

Fixed

Fixed financial planning fees up to $15,000, agreed in advance

Project-based

Hourly financial planning fees ranging from $200 to $500 per hour

Other

Account minimum: $10,000 (may accept accounts for less than the minimum) Fee-only: Financial planning fees negotiated; fixed fees up to $15,000; hourly rates $200 - $500

Location

Bellaire, MI

Most active in

Colorado · Michigan · Texas

Work history

Integra Financial Inc.

1993 - Present (33 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Debora C

Series 63, Series 65

Rapid City, MI

Crystal Coast Wealth Advisors LLC

Debora Craig is a financial advisor at Crystal Coast Wealth Advisors LLC with 25 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with Cary Stamp & Company/Commonwealth Financial Network and Craig Wealth Advisors LLC/Raymond James. She is also an author of a book on investment planning published in 2017. Crystal Coast Wealth Advisors LLC provides portfolio management and financial planning services to individuals, high-net-worth individuals, and corporate clients. The firm employs fundamental analysis and modern portfolio theory with a focus on long-term trading and strategic asset allocation across various asset classes.

General retirement planning College savings (529s, UTMA, etc.) Annuities
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Alison A

CFP®, Series 65

Bellaire, MI

Integra Financial, Inc.

Alison Ashby is a CFP® professional with two years of industry experience, currently serving as a financial advisor at Integra Financial, Inc. in Bellaire, Michigan. Her work history is primarily with Integra Financial, where she has been employed since 2022. Integra Financial serves individuals, small businesses, trusts, company pension plans, and estates by providing discretionary portfolio management, financial planning, and ERISA 3(21) plan advisory services. The firm employs a value-oriented investment approach that integrates fundamental and technical analysis, continuous account monitoring, and tactical adjustments under varying market conditions.

General retirement planning Income planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Founder/Business Owner Retired
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Jonathon W

Series 66

Mancelona, MI

Financial Transparency

Jonathon Wells is a financial advisor at Financial Transparency with 14 years of industry experience and holds the Series 66 designation. He has worked at Envision Financial Transparency, LLC since 2018 and previously held roles at Spartan Brewpub and Consulting Services Support Corporation. Outside of his advisory work, he provides consulting and development support for ProScore, LLC, a financial software company. Financial Transparency offers asset management and financial planning services to individuals, retirement plans, businesses, and charitable organizations. The firm operates as a fiduciary, using Modern Portfolio Theory and the Efficient Market Hypothesis to build portfolios that include both passive and active strategies, with features such as customized managed accounts and advisory oversight of held-away retirement accounts.

ESG / Sustainable investing Tax-loss harvesting Real estate investing
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Todd M

Series 63, Series 65

East Jordan, MI

Fairway Investment Group, LLC

Todd Mcnitt is a financial advisor with Fairway Investment Group, LLC, holding Series 63 and Series 65 licenses and 18 years of industry experience. He has worked with Paradigm Equities, Inc. and Mea Financial Services, Inc. since 2008. Outside of his advisory roles, he operates a home-based builder business. Fairway Investment Group primarily serves individual clients affiliated with the Michigan Education Association, providing fee-based portfolio management and advisory services through LPL Financial-sponsored programs. The firm customizes investment strategies based on client profiles and employs fundamental, technical, and cyclical analysis, focusing on a membership-based clientele rather than high-net-worth individuals.

Wealth management Real estate investing Passive / index investing Educators, Teachers, and Academics
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Thomas S

CFP®, Series 66

Elk Rapids, MI

&PARTNERS

Thomas Shelder is a CFP® professional with 14 years of industry experience, currently serving as a financial advisor at &Partners since 2023. Prior to joining &Partners, he spent 12 years with Edward Jones. Outside of his advisory role, he is the owner of AEL Properties, LLC, a rental property business in Williamsburg, MI. &Partners serves a diverse client base including individuals, retirement plans, charitable organizations, and private business owners. The firm offers a broad range of services such as portfolio management, financial and tax planning, estate and trust consulting, and retirement plan education, utilizing both proprietary and third-party strategy models within a technology-driven platform.

Wealth management Active portfolio management Options & derivatives strategies Private / alternative investments Founder/Business Owner Retired Executive
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Paul B

Series 66

Rapid City, MI

UBS Financial Services

Paul Brewer is a financial advisor with UBS Financial Services in Rapid City, MI, holding a Series 66 designation and 21 years of industry experience. He has been with UBS Financial Services since 2004. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm uses proprietary research and model-based asset allocations to create tailored financial plans and portfolio management solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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