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William Hoover

Advisor at Fortis Capital Advisors, LLC

Updated today

Location

Ormond Beach, FL

Credentials

Series 66

Industry experience

17 years

About

William Hoover is a financial advisor at Fortis Capital Advisors, LLC with 17 years of industry experience. He holds a Series 66 credential and previously worked at Euclid Investment Advisory and CX Institutional. Hoover serves as a board member of the Ormond Beach Historical Society. Fortis Capital Advisors provides investment advisory and financial planning services to individual investors, trusts, businesses, retirement plans, other advisers, and institutional clients. The firm offers customized portfolio construction and ongoing monitoring across various investment strategies, managing approximately $1.21 billion in assets as of February 2025.

Client services

Based on Fortis Capital Advisors, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Fortis Capital Advisors, LLC

ESG / Sustainable investing Active portfolio management Passive / index investing Options & derivatives strategies

Fee options

Fixed

Financial planning and consulting services charged on fixed fee basis; fees negotiated and agreed upon in advance.

Project-based

Financial planning and consulting services charged on hourly basis; specific rates determined at time of engagement.

Location

Ormond Beach, FL

Most active in

Florida

Work history

Fortis Capital Advisors, LLC

2025 - Present (1 year)

CX Institutional, LLC

2023 - Present (3 years)

Euclid Investment Advisory

2014 - 2023 (9 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Seth H

CFP®, Series 63, Series 65, Series 66

Ormond Beach, FL

Seth Heine LLC

Seth Heine is a CFP® professional with 11 years of industry experience, currently operating as the sole advisor at Seth Heine LLC in Ormond Beach, Florida. His prior roles include positions at Equitable Advisors, Lowe's Home Improvement, and several other firms. Seth Heine LLC provides financial planning and integrated investment advisory services to individuals and legal entities, including corporations, trusts, and estates. The firm manages accounts primarily on a non-discretionary basis using a research-driven investment process that incorporates fundamental, quantitative, and technical analysis, as well as tools like Monte Carlo simulations, ESG considerations, and artificial intelligence.

Wealth management Passive / index investing Tax-loss harvesting ESG / Sustainable investing
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Mary M

Series 65

Port Orange, FL

Bert Reames Investment Advisors, Inc.

Mary Mcguire is a financial advisor with Bert Reames Investment Advisors, Inc. in Port Orange, FL. She holds a Series 65 designation and has nine years of industry experience. Bert Reames Investment Advisors, Inc. specializes in employer-sponsored defined contribution plans, working exclusively with plan sponsors and their employees to design and support retirement programs. The firm uses a Modern Portfolio Theory framework to construct plan lineups and focuses on participant education and ongoing plan support rather than individualized investment management.

General retirement planning Retired
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Richard P

CFP®, Series 63

Ormond Beach, FL

Broadstreet Financial Advisers LLC

Richard Pankratz is a CFP® with 22 years of industry experience and has been the sole advisor at Broadstreet Financial Advisers LLC since 2005. He holds a Series 63 license and is based in Ormond Beach, Florida. Outside of his advisory role, he serves as the managing member of a family real estate holding company. Broadstreet Financial Advisers provides discretionary portfolio management and financial consulting primarily to individual and high-net-worth clients. The firm manages approximately $97.5 million using a combination of fundamental, quantitative, technical, and cyclical analysis across equities, ETFs, fixed income, and mutual funds.

Wealth management Business succession planning Cash flow / budgeting
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Shivam K

Series 65

Ormond Beach, FL

Knight Vision Capital LLC

Shivam Kashan is a financial advisor at Knight Vision Capital LLC with a Series 65 credential and one year of industry experience. Prior to founding Knight Vision Capital, he held positions at Mondo LLC and AdventHealth. Outside of his advisory role, he is employed full time at an unaffiliated family office and operates a personal Substack newsletter on investing. Knight Vision Capital LLC is a state-registered investment adviser that provides discretionary portfolio management and continuous investment advice tailored to individuals and high-net-worth clients. The firm’s investment approach combines fundamental, quantitative, cyclical, technical, and charting analysis, focusing on owning high-quality businesses at attractive valuations for the long term.

Active portfolio management
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Kevin H

Series 63, Series 65

Ormond Beach, FL

Paracca Financial Group

Options & derivatives strategies
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Michael W

Series 63

Daytona Beach, FL

Ashford Investment Advisors

Michael Walsh is a financial advisor with Ashford Investment Advisors in Daytona Beach, FL, holding a Series 63 designation and 26 years of industry experience. He has been with both Walsh Consulting Group and Ashford Investment Advisors since 1996. Ashford Investment Advisors provides discretionary portfolio management and pension consulting services to individuals, pension and profit-sharing plans, trusts, estates, charities, and other entities. The firm manages approximately $76.4 million for about 73 clients, tailoring portfolios using fundamental and technical analysis across a range of securities and employing strategies including long- and short-term purchases, short sales, covered options, and derivative instruments.

Wealth management
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