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Willard Moore

Advisor at Aurora Private Wealth, INC.

Updated today

Location

Totowa, NJ 07512

Credentials

Series 66

Industry experience

23 years

About

Willard Moore is a financial advisor with Aurora Private Wealth, Inc. in Holmdel, NJ, holding a Series 66 designation and 23 years of industry experience. He has worked at APW Capital, Purshe Kaplan Sterling Investments, Insight Private Advisors, and LPL Financial. Moore also serves as the managing member and wealth manager of Moore Wealth Management, LLC, an investment advisory and insurance firm. Aurora Private Wealth, Inc. provides financial planning, consulting, investment, and wealth management services to individuals, trusts, estates, retirement plans, charitable organizations, and businesses. The firm offers discretionary and non-discretionary portfolio management, independent manager selection, and retirement plan consulting through a network of supervised investment adviser representatives.

Client services

Based on Aurora Private Wealth, INC.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Aurora Private Wealth, INC.

Options & derivatives strategies Wealth management Charitable giving & philanthropy

Occupation focus

Based on Aurora Private Wealth, INC.

Executive

Fee options

Fixed

Fixed fees for financial planning and consulting services range from $500 to $15,000; fixed fees for retirement plan consulting range from $1,000 to $15,000; fixed fees for model portfolio management services negotiated case-by-case

Percentage

0.25% to 2.95% annually (negotiable and tiered by IAR discretion)

Commissions

Commissions on purchase and sale of securities through APW Capital, an affiliated broker-dealer; commissions on insurance products through affiliated insurance agency

Project-based

Hourly fees for financial planning and consulting range from $50 to $800 per hour; hourly fees for retirement plan consulting are negotiable

Other

Minimum fee: Fixed fees for financial planning and consulting services range from $500 to $15,000; for retirement plan consulting services fixed fees range from $1,000 to $15,000 Fee-only: Fixed fees and/or hourly fees for financial planning, consulting, and retirement plan consulting services

Location

999 Riverview Drive, Suite 201

Totowa, NJ 07512

Most active in

New Jersey

Work history

APW Capital

2019 - Present (7 years)

Purshe Kaplan Sterling Investments

2016 - 2018 (2 years)

Insight Private Advisors, LLC

2014 - 2018 (4 years)

LPL Financial

2014 - 2016 (2 years)

Moore Wealth Management

2013 - Present (13 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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New York, NY

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Retirement income strategy Income planning Social Security optimization Retired Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Values-based investing Behavioral coaching / decision support
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Wealth management Active portfolio management Private / alternative investments
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