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Tyler Reller

Advisor at Principal Advised Services

Updated today

Location

Lincolnton, NC

Credentials

CFP®, Series 63

Industry experience

7 years

About

Tyler Reller is a CFP® with seven years of industry experience, currently serving as a retirement consultant at Principal Advised Services. His career includes roles at Principal Life Insurance Co, Principal Financial Services, Principal Securities Inc, and Wells Fargo Clearing Services. He also holds a financial counselor position at Principal Bank, focusing on bank deposit product sales. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary investment management program called SimpleInvest. The firm integrates third-party tools with proprietary models and operates within the Principal Financial Group family, allowing access to affiliated products and services.

Client services

Based on Principal Advised Services

Financial planning Portfolio management

Expertise

Based on Principal Advised Services

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting

Occupation focus

Based on Principal Advised Services

Retired

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Fee options

Subscriptions

Financial planning services subscription fee of $385 annually or $35 monthly, with possible promotional pricing including free offers

Other

Account minimum: $5,000 minimum initial investment and $1,000 minimum balance per account for SimpleInvest

Location

Lincolnton, NC

Most active in

Iowa · North Carolina

Work history

Principal Life Insurance Co

2025 - Present (1 year)

Principal Financial Services

2025 - Present (1 year)

Principal Advised Services

2025 - Present (1 year)

Unemployed

2023 - 2025 (2 years)

Principal Securities inc

2021 - 2023 (2 years)

Principal Life Insurance Co

2021 - 2023 (2 years)

Wells Fargo Clearing Services

2017 - 2021 (4 years)

Wells Fargo Clearing Services

2016 - 2017 (1 year)

Food Lion

2014 - 2016 (2 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael B

Series 63, Series 65

Mount Holly, NC

Affluence Advisory LLC

Michael Bookhardt is the managing member of Affluence Advisory LLC in Mount Holly, NC, with two years of industry experience. Prior to founding Affluence Advisory in 2023, he worked at The Vanguard Group from 2021 to 2022. He is also the managing member of SIB General Contractors LLC, a general business he has been involved with since 2006. Affluence Advisory LLC provides discretionary investment supervisory services to individuals, businesses, trusts, foundations, and other charitable entities. The firm builds individualized portfolios using low-cost, passively managed mutual funds and ETFs, applying asset-allocation strategies based on modern portfolio theory and a long-term equity orientation.

Passive / index investing Tax-loss harvesting
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Joseph L

Series 63

Lincolnton, NC

Leonard Wealth Management, LLC

Joseph Leonard is a financial advisor with Leonard Wealth Management, LLC in Lincolnton, NC, holding a Series 63 license and 24 years of industry experience. He previously worked at AE Wealth Management, Foundation For Financial Education, Formula Folio Investments, and Retirement Wealth Advisors. Outside of advising, he provides trumpet lessons and performances through his Cain Leonard Trumpet Studio and offers adult education on retirement planning. Leonard Wealth Management, LLC is an independent registered investment adviser serving individuals, high-net-worth clients, corporations, charities, and pension and profit-sharing plans. The firm provides comprehensive financial planning, hourly consulting, estate-settlement assistance, and discretionary portfolio management, using a combination of model portfolios, third-party advisors, and various portfolio construction techniques.

General retirement planning Social Security optimization Elder care planning Cash flow / budgeting
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Matthew K

Series 65

Lincolnton, NC

Extraordinary Kale LLC

Matthew Kale is a financial advisor with Extraordinary Kale LLC, holding a Series 65 designation. He is based in Lincolnton, North Carolina. Outside of his advisory role, he maintains an unrelated executive position in a separate business. Extraordinary Kale LLC provides advisory services to individuals, high-net-worth clients, and business entities, offering asset management, financial planning, and retirement-plan rollover advice. The firm uses a primarily value-oriented, long-term investment approach combined with tactical and strategic allocation techniques, incorporating fundamental and technical analysis as well as derivative strategies when appropriate.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
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John Z

CFP®, Series 65

Denver, NC

SafeBridge LLC

John Zarinsky is a CFP® with 12 years of industry experience, currently serving as the sole advisor at SafeBridge LLC since 2016. His prior roles include positions at Horter Investment Management, LLC and AE Wealth Management, LLC, as well as running Zarinsky Wealth Management. He holds a license to sell life insurance and annuities but does not receive commissions from these products. SafeBridge primarily serves individuals and families nearing or in retirement, focusing on retirement income planning and tax-aware advice. The firm employs a long-term, retirement-oriented investment approach using low-cost broad-market index ETFs and high-quality fixed income, with integrated tax planning and optional tax-return preparation as part of its services.

Retirement income strategy Income planning Roth conversion strategy Tax-loss harvesting General tax planning Retired Approaching retirement Retired
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Bre Ann W

Series 65

Shelby, NC

Gragg Financial

Bre Ann Weaver is a financial advisor at Gragg Financial with a Series 65 designation and has been in the industry since 2024. Prior to joining Gragg Financial, she worked at Truist Bank for 11 years. Gragg Financial provides investment advisory and financial planning services to a diverse client base including individuals, high-net-worth clients, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm employs a value-driven investment philosophy focused on undervalued companies with strong fundamentals and offers both discretionary and non-discretionary portfolio management alongside tax and accounting services.

General retirement planning Income planning General tax planning Wealth management Founder/Business Owner
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Jason G

PFS™, Series 65

Shelby, NC

Gragg Financial

Jason Gragg is a financial advisor at Gragg Financial with eight years of industry experience. He holds the PFS™ designation and Series 65 license. Prior to his current role, he worked at CPS Investment Advisors from 2017 to 2025. Gragg Financial provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm follows a value-driven investment philosophy and combines its advisory services with Certified Public Accounting, offering income tax and accounting services alongside investment management.

General retirement planning Income planning General tax planning Wealth management Founder/Business Owner
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