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Sterling Gray

Advisor at Keener Financial Planning

Updated today

Location

Keller, TX 76248

Credentials

CFP®, Series 65

Industry experience

4 years

Client services

Based on Keener Financial Planning

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Based on Keener Financial Planning

General retirement planning Income planning Tax-loss harvesting Cash flow / budgeting

Occupation focus

Based on Keener Financial Planning

Founder/Business Owner Retired

Demographic focus

Based on Keener Financial Planning

Mid-Career Professionals Approaching retirement

Fee options

Fixed

Flat-fee quotes may be provided for initial planning engagements when scope is known; flat fees for educational workshops charged to sponsoring groups; initial planning fee paid in addition to retainer fee for first year

Project-based

$300 per hour for Financial Planner led engagements; $380 per hour for Firm Principal led engagements

Subscriptions

Annual retainer fee for ongoing planning and investment management services starting at $3,600

Other

Account minimum: $3,600 (minimum annual retainer fee) Minimum fee: Minimum annual retainer of $3,600 for ongoing planning and investment management Fee-only: Financial planning fees charged at $300 per hour for Financial Planner led engagements; $380 per hour for Firm Principal led engagements; flat fees may be quoted for initial engagements; annual retainer fees for ongoing planning and investment management services starting at $3,600

Location

1692 Keller Parkway

Keller, TX 76248

Most active in

Texas

Work history

Keener Financial Planning

2023 - Present (3 years)

HFG Wealth Management, LLC

2019 - 2023 (4 years)

N/a

2019 - 2019 (1 year)

Kahler Financial Group

2017 - 2019 (2 years)

Texas Tech University

2016 - 2017 (1 year)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Christopher S

CFP®, Series 66

Northlake, TX

Retire With Swan

Christopher Swan is a CFP® professional with nine years of industry experience. He is the sole advisor at Retire With Swan, an independent firm he founded in 2020. Prior to this, he worked at Merrill Lynch, Charles Schwab, & Edward Jones. Retire With Swan focuses on retirement-centered financial planning and discretionary investment management for individual and high-net-worth clients. The firm employs a goals-based, long-term investment approach emphasizing strategic asset allocation, diversification, and regular portfolio monitoring.

Retirement income strategy Social Security optimization Income planning General tax planning Retirement withdrawal strategies Approaching retirement Retired
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Kyle L

Series 65

Colleyville, TX

Bard Investment Group, LLC

Kyle Lee is a financial advisor at Bard Investment Group, LLC, holding a Series 65 credential with one year of industry experience. Prior to founding Bard Investment Group in 2025, he worked at American First Finance, People 2.0, ACE Cash Express, and D.R. Horton. In addition to his advisory role, he maintains a separate contract programming business. Bard Investment Group provides financial planning, portfolio management, and educational seminars primarily for individuals, high-net-worth individuals, and small businesses. The firm emphasizes low-cost, broadly diversified index funds and ETFs, with portfolio management conducted on a non-discretionary basis and regular client reviews.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Vijay D

Series 65

Northlake, TX

AURI

Vijay Duraipalam is a financial advisor at Auri with a Series 65 designation and experience beginning in 2025. Prior to joining Auri, he worked at Charles Schwab and several other companies across various industries. Auri is a Texas-registered investment adviser serving individual investors and small businesses with model portfolios mainly composed of ETFs and mutual funds. The firm emphasizes long-term strategic asset allocation and passive, diversified exposure, offering both discretionary and non-discretionary management alongside digital tools and financial planning support.

Passive / index investing Wealth management ESG / Sustainable investing
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Dhiren X

Series 65, Series 66

Coppell, TX

Serendib Capital Management LLC

Dhiren Xavier is the sole advisor at Serendib Capital Management LLC in Coppell, TX, holding Series 65 and Series 66 licenses with nine years of industry experience. He previously worked at Edward Jones from 2017 to 2020 and has operated as a sole proprietor providing technology-based consulting services alongside his advisory work. Serendib Capital Management offers discretionary asset management and financial planning to individuals, high-net-worth clients, trusts, estates, and business entities. The firm manages approximately $6.1 million for a small client roster, employing a range of strategies including derivatives, margin trading, and options writing, with quarterly portfolio reviews and tax-loss harvesting when appropriate.

Options & derivatives strategies Tax-loss harvesting Retirement income strategy General estate planning guidance Cash flow / budgeting
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Lacy R

CFP®, Series 66

Fort Worth, TX

The Dedicated Dollar

Lacy Rogers is a CFP® professional with 11 years of industry experience currently serving as the sole advisor at The Dedicated Dollar in Fort Worth, TX. Her prior roles include positions at Hilltop Securities Inc. and Morgan Stanley. The Dedicated Dollar provides investment management and financial planning services to individual and high-net-worth clients, including business owners. The firm utilizes a Modern Portfolio Theory-based approach with primarily passive portfolios and automated model platforms, offering project-based, hourly, and ongoing comprehensive planning engagements.

Passive / index investing Tax-loss harvesting Cash flow / budgeting Business ownership considerations
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Kevin F

CFA®, Series 63, Series 65

Keller, TX

Freeman Global Investment Counsel

Kevin Freeman is the sole advisor at Freeman Global Investment Counsel in Keller, TX. He holds the CFA® designation, Series 63 and 65 licenses, and has 21 years of industry experience. He has operated Cross Consulting and Services, LLC since 2004. Freeman serves on the board of directors for Galectin Therapeutics, a publicly held company, and provides consulting to major financial services companies on the nature and future potential of their businesses. Freeman Global Investment Counsel offers portfolio management and investment supervisory services to individuals, high-net-worth clients, and pension and profit-sharing plans. The firm emphasizes global equities and employs a combination of charting, fundamental, technical, and cyclical analysis, managing client assets directly without outsourcing to third-party managers.

Active portfolio management Concentrated stock management Private / alternative investments
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