Richard Counts
Advisor at Mainstreet RIA LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Mainstreet RIA LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Firm
Mainstreet RIA LLC
Location
O'fallon, MO 63368
Credentials
Series 63, Series 65
Industry experience
30 years
Richard Counts is a financial advisor with Mainstreet RIA LLC in O'Fallon, MO, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. Prior to joining Mainstreet RIA in 2020, he worked for Valic Financial Advisors, Inc. for 13 years. Counts is also the owner of RLC LLC, a holding company for commercial real estate. Mainstreet RIA LLC serves individual and high-net-worth clients as well as retirement plans, offering discretionary asset management, financial planning, and retirement-plan consulting. The firm employs a mix of fundamental, technical, and charting analysis to tailor investment strategies to client goals and risk tolerance, and has a particular focus on retirement-plan services including fiduciary and discretionary ERISA roles.
Based on Mainstreet RIA LLC
Based on Mainstreet RIA LLC
Flat fees for plan services based on scope of work; not to exceed 3% of plan assets
$0 - $124,999: 1.50% annually $125,000 - $249,999: 1.35% annually $250,000 - $499,999: 1.20% annually $500,000 - $749,999: 1.05% annually $750,000 - $999,999: 0.90% annually $1,000,000 - $1,999,999: 0.75% annually $2,000,000 - $2,999,999: 0.65% annually $3,000,000 - $3,999,999: 0.60% annually $4,000,000 - $4,999,999: 0.55% annually $5,000,000 - $5,999,999: 0.50% annually $6,000,000 - $6,999,999: 0.45% annually $7,000,000 - $7,999,999: 0.40% annually $8,000,000 - $8,999,999: 0.35% annually $9,000,000 - $9,999,999: 0.30% annually $10,000,000+: Negotiable
Consulting fees based on scope of work and estimated hours of completion
Account minimum: $250,000 (may be lowered or waived in certain instances) Fee-only: Flat fees for qualified plans and ERISA plan services based on scope of work and plan assets, not to exceed 3% of plan assets; consulting fees based on estimated hours
6700 Keaton Corporate Parkway, Suite 102
O'fallon, MO 63368
Missouri · Texas
Counts Oldham Properties LLC
2021 - Present (5 years)
Mainstreet RIA LLC
2020 - Present (6 years)
Valic Financial Advisors, Inc
2007 - 2020 (13 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")