Rachel Lawrence

Advisor at Reverie Wealth

Updated today

Location

Rochester, NH

Credentials

CFP®

Industry experience

15 years

About

I've known that working with money was my calling since senior year of high school. As it turns out, I’ve poured my entire career (20+ years) into financial planning and coaching, starting with data entry and paperwork, then building financial plans and implementing the recommendations for other advisors. I started taking my own planning clients in 2007, got my CERTIFIED FINANCIAL PLANNER™ certification, an Accredited Investment Fiduciary® designation, and a few years later, a Masters degree in Personal Financial Planning from my alma mater Bentley University.

In 2012 I made the leap from traditional firms with high minimums to a new way of working with regular Americans: fintech (aka financial technology). Since then, my mission has been to find scalable ways using technology to bring financial planning to those who need it the most - in particular, women and their allies. Now I get to accomplish some of this through my work with clients at Reverie Wealth, and also through my consulting firm, Plan Ventures, where I do projects for fintech and coaching companies on topics like scaling mass market financial services or coaching and automating financial planning advice.

These days, I’m passionate about money ideas that work in the real world for real people, using your core values and your body's intelligence (head/heart/gut) to guide financial and other life decisions, backing up financial planning principles with research and evidence, tackling systemic issues in ways that can be good for both the world and our bottom lines, and like a true Enneagram 7, finding ways to have fun while doing it all!

When I’m not working to bring good money to the masses, you can find me reading sci-fi and psychology books, watching reruns of New Girl and Abbott Elementary, skiing or mountain biking with my partner and kids, leading women-only small group trips to places like Paris and Japan, and fighting the patriarchy.

Client services

Based on Reverie Wealth

Financial planning Selection of other advisers Educational seminars or workshops

Expertise

ESG / Sustainable investing

Demographic focus

LGBTQIA Women's Finance SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance) Gen Y/Millennials (Born 1980-1995)

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Fee options

AUM

1%

Flat

$1500+/engagement

Hourly

$300/hour

Monthly

$100+/mo

Quarterly

$300+/qtr

Location

Rochester, NH

Most active in

Massachusetts · New Hampshire · New York

Work history

Monarch Money

2024 - Present (2 years)

Self employment

2023 - Present (3 years)

Reverie LLC

2022 - Present (4 years)

Plan Ventures LLC

2022 - Present (4 years)

Ellevest

2018 - 2022 (4 years)

Advizr, Inc.

2016 - 2018 (2 years)

Learnvest Planning Services, LLC

2012 - 2016 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Barry O

CFP®, Series 63, Series 65

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O'Brien Asset Management

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Life insurance needs analysis Long-term care insurance Disability insurance General retirement planning General estate planning guidance
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Kathi S

Series 63, Series 65

Alton Bay, NH

Spurr Financial Investment Services, LLC

Kathi Spurr is the principal advisor at Spurr Financial Investment Services, LLC with 35 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at H.D. Vest Advisory Services, Inc. and Ms Howells & Co. In addition to her advisory work, she manages a fixed and index life insurance and annuity business through MS Insentra, LLC. Spurr Financial Investment Services, LLC provides discretionary investment and wealth management services to individuals, high net worth clients, trusts, and estates. The firm’s investment approach focuses on long-term strategies using diversified mutual funds, ETFs, and individual securities, with portfolio customization based on tax status, risk tolerance, and client-specific factors.

Wealth management
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Matthew D

Series 66

North Berwick, ME

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Matthew Daigneault is a financial advisor at Dirigo Financial LLC with 24 years of industry experience. He holds a Series 66 designation and has previously worked at firms including Aries Wealth Management, Marble Trail Advisors, and Raymond James & Associates. Dirigo Financial provides discretionary asset management and financial planning services to individual and high-net-worth clients, as well as consulting for pension and employee benefit plans. The firm’s investment approach focuses on fundamental analysis and long-term strategies, integrating financial planning and pension consulting into its advisory process.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting Business Financial Management
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Christopher R

Series 65

Dover, NH

RSI Advisors

Christopher Rockwell is a financial advisor at RSI Advisors in Dover, NH, holding a Series 65 designation with nine years of industry experience. He has been operating Rock Solid Investments LLC since 2015. RSI Advisors provides financial planning, portfolio management, and investment consultation to individual and high-net-worth clients. The firm combines strategic passive asset allocation with active tactical approaches based on business-cycle analysis and proprietary volatility trading signals, and offers services including retirement, tax, estate, and education planning.

Cash flow / budgeting Debt management Divorce financial planning Active portfolio management
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Nathanael S

CFA®, Series 65

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Active portfolio management
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Eric W

CFP®, Series 63, Series 65

Dover, NH

AZTEC Financial Group, LLC

Eric Wasson is a CFP® certificant with 32 years of experience in the financial services industry. He is the principal advisor at AZTEC Financial Group, LLC, where he has worked since 2018, and also maintains a relationship with LPL Financial. Wasson holds Series 63 and Series 65 licenses and is additionally licensed to sell fixed insurance products. AZTEC Financial Group, LLC provides financial education and comprehensive planning services primarily to retail and high-net-worth individuals, focusing on retirement planning and goal-oriented strategies. The firm emphasizes individualized, relationship-based planning and does not hold custody of client assets, with investment implementation offered through separate brokerage and advisory arrangements.

General retirement planning Wealth management Cash flow / budgeting Founder/Business Owner
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