user avatar

Peter Ruh

Advisor at Secure Asset Management, L.L.C.

Updated today

Location

Boulder, CO 80301

Credentials

Series 63, Series 66

Industry experience

23 years

About

Peter Ruh is a financial advisor at Secure Asset Management, L.L.C. in Boulder, CO, holding Series 63 and Series 66 licenses with 23 years of industry experience. His prior roles include positions at Wells Fargo Advisors LLC, RFG Advisory, LLC, and Aurora Securities Inc. He is also the founder of BlueBird Advisory, an investment-related business. Secure Asset Management, L.L.C. serves individual clients, including both non-high-net-worth and high-net-worth households, providing personalized financial planning, discretionary investment management, and pension consulting for retirement plans. The firm employs a range of investment strategies guided by written Investment Policy Statements and uses third-party money managers and trading signals, with a notable focus on held-away employer account management.

Client services

Based on Secure Asset Management, L.L.C.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Secure Asset Management, L.L.C.

Income planning Options & derivatives strategies

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Fee options

Percentage

$0+: Up to 2.00% annually (negotiable, max 2%, or 0.50% quarterly) for SAM Investment Management Services $0+: 0.750% annually (0.1875% quarterly) for Third-Party Money Managers Trading Signals (portion paid to third-party managers up to 0.50%) $0 - $250,000: 0.90% annually (0.2250% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $250,001 - $500,000: 0.70% annually (0.1750% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $500,001 - $1,000,000: 0.40% annually (0.1000% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $1,000,001+: 0.27% annually (0.0675% quarterly) for ERISA Section 3(21) Plan Investment Advisory Services $0 - $1,000,000: 1.00% annually (0.2500% quarterly) for ERISA Section 3(38) Plan Investment Management Services $1,000,001 - $3,000,000: 0.75% annually (0.1875% quarterly) for ERISA Section 3(38) Plan Investment Management Services $3,000,001 - $5,000,000: 0.65% annually (0.1625% quarterly) for ERISA Section 3(38) Plan Investment Management Services $5,000,001+: 0.55% annually (0.1375% quarterly) for ERISA Section 3(38) Plan Investment Management Services

Other

Fee-only: Fees are negotiable; no commissions charged by SAM; no performance-based fees.

Location

4845 Pearl East Circle, Suite 101

Boulder, CO 80301

Most active in

Colorado

Work history

Aurora Securities Inc.

2024 - Present (2 years)

Secure Investors Group

2024 - Present (2 years)

Secure Asset Management, L.L.C.

2024 - Present (2 years)

RFG Advisory, LLC

2021 - 2024 (3 years)

Wells Fargo Clearing

2016 - 2021 (5 years)

WELLS FARGO ADVISORS LLC

2008 - 2021 (13 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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CFP®, ChFC®, Series 63

Westminster, CO

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Kevin Mcnab is a CFP® and ChFC® with 15 years of industry experience. He has been with ACE Wealth Partners, LLC since 2010, where he serves as the sole advisor. In addition to his advisory role, he works as an independent insurance agent on a limited basis. ACE Wealth Partners provides investment advisory and planning services to individuals, trusts, foundations, charitable organizations, pensions, and retirement plans. The firm follows a long-term investment approach based on fundamental analysis and offers a range of portfolio management and financial planning services, including the use of leveraged and inverse ETFs and occasional commodity exposure.

General retirement planning Retirement income strategy
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Aaron L

Series 65, Series 66

Longmont, CO

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Aaron Locker is the sole advisor at Ellis Financial Solutions LLC in Longmont, Colorado. He holds Series 65 and Series 66 licenses and has three years of industry experience. Prior to founding Ellis Financial Solutions in 2025, he worked at Summit Financial Planning and Edward Jones. Outside of his advisory role, he manages Ellis Bottom Line Bookkeeping, a tax management and preparation business. Ellis Financial Solutions provides investment management and retirement plan services primarily to employer plan sponsors, pooled vehicles, and other institutional clients. The firm’s investment approach combines passive and active strategies focused on asset allocation and long-term portfolio construction, with additional services including investment policy statement drafting, investment and fee reviews, vendor searches, participant education, and discretionary ERISA 3(38) investment management.

Wealth management
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Derek W

CFP®, Series 63, Series 65

Broomfield, CO

Wolff Financial Advisors, LLC

Derek Wolff is a CFP® with 22 years of experience in the financial services industry. He has been the sole advisor at Wolff Financial Advisors, LLC since 2005. Wolff Financial Advisors, LLC provides discretionary portfolio management and comprehensive financial planning to individuals, pension and profit sharing plans, trusts, estates, charitable organizations, and other business entities. The firm constructs diversified portfolios using a combination of equity and fixed income securities, mutual funds, ETFs, and employs both fundamental and technical analysis alongside long- and short-term trading strategies, including the active use of options and leveraged ETFs.

General tax planning Wealth management Income planning Disability insurance
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Bruce F

Series 63, Series 65

Boulder, CO

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Bruce Fleet is the sole advisor at Fleet Capital Management, LLC, an independent firm based in Boulder, CO. He holds Series 63 and Series 65 licenses and has 37 years of industry experience. Fleet has led his firm since 2006. Fleet Capital Management, LLC is a fee-only investment adviser serving individuals, high-net-worth families, trusts, foundations, and charitable institutions. The firm focuses on discretionary portfolio management with an emphasis on downside protection and risk management, utilizing quantitative techniques grounded in Modern Portfolio Theory.

Active portfolio management Tax-loss harvesting Wealth management
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Joseph M

Series 63, Series 65

Northglenn, CO

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Joseph Michalski is a financial advisor with Fortified Wealth Strategies, Inc. in Northglenn, CO, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. His prior roles include positions at Cambridge Investment Research Advisors, Kestra Financial Services, and Nfp Securities. Outside of advisory work, he serves as an adjunct professor at the University of Colorado, teaching a business school course. Fortified Wealth Strategies serves individual and high-net-worth clients, as well as trusts, estates, and business entities, providing financial planning and investment advisory services. The firm manages client portfolios on a non-discretionary basis, utilizing custom allocation models and third-party managers, with an emphasis on strategic asset allocation and periodic rebalancing.

General retirement planning Business succession planning General estate planning guidance Cash flow / budgeting Founder/Business Owner
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Kyle S

Series 65

Superior, CO

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Kyle Sothers is the sole advisor at Kyso Financial, a state-registered independent investment advisory firm based in Superior, Colorado. He holds a Series 65 designation and has eight years of industry experience, having managed investments privately before founding Kyso Financial in 2016. Kyso Financial provides discretionary portfolio management to individuals, families, and businesses, offering three actively managed model portfolios and a customized ETF-based option. The firm employs a fundamentally driven approach combining growth and value strategies with a long-term orientation, alongside the explicit use of hedging techniques and derivatives for tactical downside protection in certain accounts.

Active portfolio management Tax-loss harvesting Passive / index investing
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