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Natalia Ruiz

Advisor at Principal Advised Services

Updated today

Location

Dallas, NC

Credentials

Series 63, Series 66

Industry experience

8 years

About

Natalia Ruiz is a financial advisor with Principal Advised Services, holding Series 63 and Series 66 credentials and eight years of industry experience. Her prior roles include positions at Wells Fargo Clearing Services and Wells Fargo Bank. She currently serves as a retirement consultant, providing one-on-one investment advice to retirement plan participants. Principal Advised Services delivers investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary investment management program called SimpleInvest. The firm combines third-party and proprietary methodologies and operates within the Principal Financial Group family, integrating bank products and affiliated trading services.

Client services

Based on Principal Advised Services

Financial planning Portfolio management

Expertise

Based on Principal Advised Services

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting

Occupation focus

Based on Principal Advised Services

Retired

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Fee options

Subscriptions

Financial planning services subscription fee of $385 annually or $35 monthly, with possible promotional pricing including free offers

Other

Account minimum: $5,000 minimum initial investment and $1,000 minimum balance per account for SimpleInvest

Location

Dallas, NC

Most active in

Iowa · North Carolina

Work history

Principal Advised Services

2024 - Present (2 years)

Principal Securities INC

2021 - Present (5 years)

PRINCIPAL LIFE INSURANCE CO

2021 - Present (5 years)

Wells Fargo Clearing Services

2017 - 2021 (4 years)

Wells Fargo Bank

2014 - 2017 (3 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael B

Series 63, Series 65

Mount Holly, NC

Affluence Advisory LLC

Michael Bookhardt is the managing member of Affluence Advisory LLC in Mount Holly, NC, with two years of industry experience. Prior to founding Affluence Advisory in 2023, he worked at The Vanguard Group from 2021 to 2022. He is also the managing member of SIB General Contractors LLC, a general business he has been involved with since 2006. Affluence Advisory LLC provides discretionary investment supervisory services to individuals, businesses, trusts, foundations, and other charitable entities. The firm builds individualized portfolios using low-cost, passively managed mutual funds and ETFs, applying asset-allocation strategies based on modern portfolio theory and a long-term equity orientation.

Passive / index investing Tax-loss harvesting
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Joseph L

Series 63

Lincolnton, NC

Leonard Wealth Management, LLC

Joseph Leonard is a financial advisor with Leonard Wealth Management, LLC in Lincolnton, NC, holding a Series 63 license and 24 years of industry experience. He previously worked at AE Wealth Management, Foundation For Financial Education, Formula Folio Investments, and Retirement Wealth Advisors. Outside of advising, he provides trumpet lessons and performances through his Cain Leonard Trumpet Studio and offers adult education on retirement planning. Leonard Wealth Management, LLC is an independent registered investment adviser serving individuals, high-net-worth clients, corporations, charities, and pension and profit-sharing plans. The firm provides comprehensive financial planning, hourly consulting, estate-settlement assistance, and discretionary portfolio management, using a combination of model portfolios, third-party advisors, and various portfolio construction techniques.

General retirement planning Social Security optimization Elder care planning Cash flow / budgeting
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Ryan H

Series 63, Series 65

Gastonia, NC

Hammond Wealth Partners

Ryan Hammond is the principal of Hammond Wealth Partners in Gastonia, NC. He holds Series 63 and Series 65 licenses and has experience with firms including Wells Fargo, The Vanguard Group, and Amplified Planning. Hammond has also held multiple roles at The University of North Carolina at Charlotte and Gaston College. Hammond Wealth Partners is a fee-only, fiduciary investment advisory firm serving primarily individuals and high-net-worth clients. The firm employs a combination of fundamental, technical, and quantitative analysis to implement diversified, tax-efficient investment strategies and offers comprehensive financial planning alongside asset-based management.

Retirement income strategy Social Security optimization Life insurance needs analysis Disability insurance College savings (529s, UTMA, etc.)
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Matthew K

Series 65

Lincolnton, NC

Extraordinary Kale LLC

Matthew Kale is a financial advisor with Extraordinary Kale LLC, holding a Series 65 designation. He is based in Lincolnton, North Carolina. Outside of his advisory role, he maintains an unrelated executive position in a separate business. Extraordinary Kale LLC provides advisory services to individuals, high-net-worth clients, and business entities, offering asset management, financial planning, and retirement-plan rollover advice. The firm uses a primarily value-oriented, long-term investment approach combined with tactical and strategic allocation techniques, incorporating fundamental and technical analysis as well as derivative strategies when appropriate.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance
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John Z

CFP®, Series 65

Denver, NC

SafeBridge LLC

John Zarinsky is a CFP® with 12 years of industry experience, currently serving as the sole advisor at SafeBridge LLC since 2016. His prior roles include positions at Horter Investment Management, LLC and AE Wealth Management, LLC, as well as running Zarinsky Wealth Management. He holds a license to sell life insurance and annuities but does not receive commissions from these products. SafeBridge primarily serves individuals and families nearing or in retirement, focusing on retirement income planning and tax-aware advice. The firm employs a long-term, retirement-oriented investment approach using low-cost broad-market index ETFs and high-quality fixed income, with integrated tax planning and optional tax-return preparation as part of its services.

Retirement income strategy Income planning Roth conversion strategy Tax-loss harvesting General tax planning Retired Approaching retirement Retired
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Cory S

CFP®, Series 66

Cramerton, NC

WealthPoint Advisors

Cory Shuford is a CFP® professional with 13 years of industry experience. He is currently with WealthPoint Advisors and has previously worked at Dempsey Lord Smith, LLC and Kalos Management. WealthPoint Financial, LLC provides discretionary investment management and financial planning services primarily to non-high-net-worth individuals, trusts, estates, charitable organizations, and business entities. The firm employs a combination of fundamental, technical, and tactical asset allocation strategies, managing portfolios on a discretionary basis with continuous monitoring and at least annual formal reviews.

Private / alternative investments Options & derivatives strategies Concentrated stock management Trust structures (GRAT, IDGT, revocable) Charitable giving & philanthropy Founder/Business Owner Executive
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