Monte Martin

Moises Rodriguez is a financial advisor at nVest Advisors, LLC with one year of industry experience. He holds a Series 65 designation and has worked previously at Craig Nieschwietz & Associates, Taso, and Brehm, Havel & Co. nVest Advisors serves individual investors, high net worth clients, small businesses, and employer-sponsored retirement plans, providing fiduciary investment management and financial planning along with ERISA 3(21) and 3(38) plan advisory services. The firm operates primarily as a virtual practice and uses a risk-averse, data-driven investment approach combining broad diversification, low-cost passive ETFs, and proprietary models reviewed quarterly.

William Reed is a financial advisor at First Financial Coaching, Inc. in Harlingen, TX, with 29 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Triad Advisors, Inc. from 2010 to 2017. Outside of advising, Reed serves as president of a municipal utility district board. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm delivers primarily non-discretionary investment advice and partners with a third-party asset manager for discretionary portfolio management, while emphasizing financial education and analysis.

Mathew Reed is a Series 65 licensed advisor at First Financial Coaching, Inc. in Harlingen, TX, with one year of industry experience. His prior roles include positions at Vincero, Champion Teamwear, and EcoPools. Outside of his advisory work, he is involved in a pizza sales and delivery business. First Financial Coaching, Inc. provides investment advisory services, retirement plan consulting, and financial education to individuals, families, business owners, and corporations. The firm offers primarily non-discretionary advice and financial analysis, emphasizing investment education and workshops alongside collaboration with a third-party asset manager for discretionary portfolio management.

Janet Harrington is a financial advisor with First Financial Coaching, Inc. in Harlingen, TX, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. She has been with First Financial Coaching since 2010 and previously worked at Triad Advisors, Inc. Harrington is also an insurance agent specializing in life and long-term care insurance. First Financial Coaching, Inc. serves individuals, families, business owners, and corporations by providing investment advisory services, retirement plan consulting, and financial education. The firm offers non-discretionary investment advice and partners with a third-party asset manager for discretionary portfolio management, emphasizing investment education and financial analysis.

John Little IV is a financial advisor at Virtue Capital Management, LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Horter Investment Management and D.H. Hill Advisors. Outside of his advisory role, he owns and operates fixed insurance sales and management businesses in Texas and Tennessee. Virtue Capital Management, LLC is an SEC-registered enterprise investment adviser managing approximately $1.2 billion in discretionary assets through about 90 advisors for over 4,000 clients. The firm offers discretionary portfolio management, financial planning, third-party manager selection, and retirement education, using quantitative models and an active, model-driven investment approach primarily involving mutual funds and ETFs.

Matt Heffernan is a financial advisor with Ameriprise in Harlingen, TX, holding a Series 66 designation and 15 years of industry experience. He has been with Ameriprise and its affiliate Ameriprise Financial Services since 2004. Outside of his advisory role, Heffernan serves as the finance chair on the board of directors for United Way in Harlingen. Ameriprise offers retirement-income planning services primarily for individuals approaching or in retirement with substantial investable assets, delivering tailored, research-driven recommendations through a centralized consulting team. The firm combines advisory, brokerage, and insurance solutions and utilizes algorithmic tools alongside human oversight in its retirement income planning approach.