Monica Keith

Brandon White is a Financial Advisor with Merrill Lynch Wealth Management, a position he has held since April 2014. He specializes in investment management and wealth planning, focusing on developing strategies and advice tailored to the financial objectives of individuals, families, and businesses. His role involves understanding both short- and long-term financial goals to provide comprehensive financial guidance. Brandon has over 17 years of experience in the financial services industry, including previous roles at a regional bank and a privately owned wealth management firm. He holds a bachelor's degree in business from the University of Alabama at Birmingham and a master's degree in entrepreneurship from Western Carolina University. His professional credentials include the CERTIFIED FINANCIAL PLANNER™ (CFP®) certification, the CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA) designation, and the Retirement Accredited Financial Advisor (RAFA) designation. Additionally, he has completed advanced training on cash balance retirement plans.

Gregory Cole is a Senior Financial Advisor at Merrill Lynch Wealth Management. In this role, he focuses on helping clients pursue their long-term wealth management objectives by developing customized and disciplined financial strategies tailored to their specific needs. His expertise spans family wealth management strategies, investment consulting for defined contribution plans, managing new wealth, personal retirement planning, portfolio management services, and retirement income planning. Gregory holds a Bachelor's degree from Auburn University and has earned several professional designations, including CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He and his team prioritize understanding clients beyond their financial situations to effectively navigate life’s uncertainties and market changes while supporting clients’ evolving financial goals. Outside of his professional work, Gregory is involved in his community as a youth sports coach. He enjoys spending time with his family, traveling, reading, and participating in football and soccer.

Dawn Lucy is a Financial Advisor with Merrill Lynch Wealth Management, based in downtown Gadsden. With over 18 years of experience in the financial services industry, she focuses on serving individuals, couples, families, and small business owners. Dawn helps create tailored financial strategies centered on family wealth management, legacy planning, women and wealth, and tax minimization, aiming to build a financial legacy aligned with her clients' life goals. She holds a Bachelor's Degree from the University of South Alabama and professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA) and Personal Investment Advisor (PIA). Dawn works closely with her clients to understand their unique needs and provides ongoing advice and guidance through various stages of financial planning. Outside of her professional role, Dawn and her family are active in their local community and church, where her husband has served as a bi-vocational pastor for over two decades. She participates in several community organizations, including the Etowah County United Way, Etowah County Chamber Ambassador program, Gadsden Altrusa, and the Gadsden Rotary Club, contributing through volunteer work and community involvement.

James Henderson is a Senior Resident Director at Merrill Lynch Wealth Management. He has been part of the financial services industry since 2011 and joined Merrill Lynch in 2014. In his role, he works with individuals, families, and businesses to identify their short- and long-term financial goals, including retirement assets, education funding, and lending needs. He provides clients with access to Merrill's investment resources and the banking convenience of Bank of America to address various aspects of their financial lives. James focuses on a consultative, goals-based wealth management process. He takes time to understand each client's financial situation, preferences, and goals, then offers recommendations aligned with their income and growth objectives. His expertise includes investments, retirement, estate planning, insurance, lending solutions, and philanthropic services. He holds the CERTIFIED FINANCIAL PLANNER (CFP) designation and is a Personal Investment Advisor (PIA). He earned both a Bachelor of Science in Finance and a Master of Business Administration from Auburn University. James and his wife, Laura, live in Gadsden, Alabama, with their children. They are members of MeadowBrook Baptist Church where James teaches Sunday School. He is involved in community activities, including volunteering with the United Way of Etowah County. His personal interests include camping, cooking, football, gardening, hiking, hunting, music, traveling, woodworking, and spending time with his family.