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Michael Hollars

Advisor at Client First Finance LLC

Updated today

Location

Sunnyvale, CA

Credentials

CFP®, Series 65

Industry experience

20 years

About

Michael Hollars is a CFP®-certified financial advisor with 20 years of experience, currently serving as the sole advisor at Client First Finance LLC since 2005. Based in Sunnyvale, CA, he specializes in personalized financial planning for individuals and couples, with additional work involving trusts, estates, businesses, and employer retirement plans. Client First Finance LLC provides tailored financial advice across various lifecycle stages, emphasizing long-term, passive index-oriented investment strategies focused on behavioral finance, low costs, and tax efficiency. The firm operates without discretionary portfolio management and uses a fee structure based solely on client-paid advisory fees invoiced after services.

Client services

Based on Client First Finance LLC

Financial planning

Expertise

Based on Client First Finance LLC

Passive / index investing

Fee options

Project-based

$400 per hour

Other

Fee-only: $400 per hour

Location

Sunnyvale, CA

Most active in

California

Work history

Client First Finance LLC

2005 - Present (21 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Eric H

Series 65, Series 66

Campbell, CA

Hickok Advisory, LLC

Eric Hickok is the principal of Hickok Advisory, LLC and holds Series 65 and Series 66 licenses with five years of industry experience. Prior to founding his firm, he worked at Wells Fargo and has been involved in various business activities including tax preparation and legal services through Hickok Tax and Hickok Tax Law. He also maintains an active real estate license. Hickok Advisory, LLC provides discretionary and non-discretionary asset management along with financial planning and consulting services for individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm tailors investment strategies to client objectives, offering both long-term and short-term approaches with regular account reviews for allocation and tax opportunities.

General retirement planning Income planning General tax planning Cash flow / budgeting Founder/Business Owner Attorney
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Douglas A

Series 65

San Jose, CA

Andrey, Douglas

Douglas Andrey is a financial advisor based in San Jose, CA, with four years of industry experience. He holds a Series 65 designation and serves as the sole advisor at his independent firm. Prior to founding his advisory practice, he worked at Kaplan for 12 years and OrthoFX for three years. In addition to his advisory role, he is head of operations at OmniIndex.io, a data analytics tool focused on unstructured data. His firm provides discretionary portfolio management and investment advice to individual clients, constructing customized portfolios primarily using stocks, ETFs, and bonds. The firm employs fundamental analysis and a generally long-term investment strategy, with weekly account reviews and flexibility for shorter-term trading when appropriate.

Active portfolio management
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Kevin M

CFP®, Series 65

Menlo Park, CA

Oak Peak Financial

Kevin Martin is a CFP® and Series 65-registered advisor with 10 years of industry experience. He is the principal of Oak Peak Financial, an independent advisory firm he has led since 2015. Prior to founding Oak Peak Financial, he worked at InSpeed Networks for three years. In addition to his advisory role, Martin is an IRS Enrolled Agent and provides tax preparation services as a separate engagement. Oak Peak Financial serves individual investors, including high-net-worth clients, and retirement-plan sponsors with financial planning, portfolio management, and retirement-plan consulting. The firm follows a fiduciary standard and employs a diversified, tax-efficient investment approach based on Modern Portfolio Theory, typically using low-cost index funds and ETFs alongside select individual securities and fixed income.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies

Deirdre H

CFP®

Menlo Park, CA

Branch & Bloom Financial Planning, LLC

Financial Planning for What Matters Most Your financial plan should reflect what matters most to you. I begin every client relationship by understanding your values and goals. Together, we review where your money is going and identify opportunities for saving, investing, and living the life you envision. We then integrate relevant planning areas such as investment analysis, retirement planning, tax strategies, education funding, risk management, and estate planning. Financial planning can often feel overwhelming, so I organize the process into clear, manageable steps and strive to make complex concepts understandable. We begin with your most urgent priorities and incorporate additional tasks as we make progress, building momentum together. With a background in engineering and technical project management, I bring a structured, creative, and thoughtful approach to every conversation, ensuring each step is purposeful and aligned with your goals. Whether you're seeking comprehensive or hourly planning, our work is tailored to the topics that matter most to you. My process stays grounded in your values, so each step supports your unique goals and priorities. As a fiduciary, I always put your interests first, offering honest guidance and clear, transparent fees. Whether you want hands-on support or prefer to implement your plan yourself, I'll provide a complete and actionable roadmap for your financial journey. My practice is built on trust, transparency, and a deep commitment to my clients' success. Nothing is more rewarding to me than seeing clients become thoughtful stewards of their wealth, gaining clarity and confidence, and building a future rooted in what matters most.

Wealth management General retirement planning General tax planning HENRY (High Earners, Not Rich Yet)
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Mark L

Series 63, Series 65

Mountain View, CA

Ardent Capital

Mark Liu is a financial advisor at Ardent Capital with 26 years of industry experience. He has been with Ardent Capital since 2005 and holds Series 63 and Series 65 designations. Ardent Capital provides discretionary portfolio management for affluent individuals, corporations, and trusts, overseeing investments in brokerage and IRA accounts under limited power of attorney. The firm emphasizes asset allocation across various asset classes with a focus on long-term holdings and uses third-party research to inform investment decisions.

Active portfolio management
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Jie S

CFA®

Palo Alto, CA

Jie Shen, CFA

Jie Shen is the sole advisor at Jie Shen, CFA, with eight years of industry experience. He holds the CFA designation and works full-time at Google as the North America Operation Lead, managing customer support and relationships. His firm provides investment advice and portfolio management services primarily to individual clients with a minimum asset size of $500,000. The firm focuses on long-term strategic asset allocation across equities and fixed income, employs periodic rebalancing and tactical adjustments, and conducts client reviews at least quarterly. It also offers investment education seminars to help clients understand investment principles and risks.

Wealth management
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