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Louis Guajardo

Advisor at Moonshot Planning LLC

Updated today

Location

Montclair, CA

Credentials

CFP®, Series 63, Series 65

Industry experience

4 years

About

Louis Guajardo is a CFP® professional with four years of industry experience, currently serving as the sole advisor at Moonshot Planning LLC. His prior roles include positions at Ameriprise Financial Services, LLC, Brighter Days Planning LLC, and H&R Block. Outside of his advisory work, he is the founder and CEO of Moonshot Collective, an educational community focused on business and personal finance content. Moonshot Planning LLC is a fee-only, single-advisor firm serving individuals, high-net-worth clients, and business owners with comprehensive financial planning and portfolio management. The firm employs fundamental analysis and modern portfolio theory to construct portfolios, including socially responsible options, and provides investment management on a non-discretionary basis integrated with ongoing planning.

Client services

Based on Moonshot Planning LLC

Financial planning Portfolio management

Expertise

Based on Moonshot Planning LLC

General estate planning guidance Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy

Occupation focus

Based on Moonshot Planning LLC

Founder/Business Owner Self-Employed

Fee options

Fixed

Project-Based Financial Planning fixed fees range from $2,000 to $12,000.

Subscriptions

Ongoing Financial Planning fees are recurring fixed fees paid monthly, ranging from $150 to $1,500 per month.

Other

Fee-only: Ongoing Financial Planning fees range from $150 to $1,500 per month, paid monthly in advance; Project-Based Financial Planning fees range from $2,000 to $12,000 fixed fee.

Location

Montclair, CA

Most active in

Arizona · California

Work history

H&R Block

2023 - 2023 (1 year)

Brighter Days Planning LLC

2023 - Present (3 years)

Ameriprise

2021 - 2023 (2 years)

Best Buy

2016 - 2021 (5 years)

Vons

2015 - 2016 (1 year)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Mathew D

Series 66

Fontana, CA

Duvall Wealth Management LLC

Mathew Duvall is a financial advisor at Duvall Wealth Management LLC with four years of industry experience. He holds a Series 66 designation and previously worked at Transamerica Financial Advisors, Inc. In addition to his advisory role, Duvall teaches math at Mt. San Antonio College and Bonita Unified School District. Duvall Wealth Management provides investment advisory and financial planning services to individual clients, managing approximately $1.25 million across about 27 accounts. The firm offers portfolio management with written investment policy statements, standalone financial plans, and advisory services for employer-sponsored retirement plans, utilizing a long-term trading approach based on fundamental analysis, modern portfolio theory, and quantitative methods.

Annuities Real estate investing
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Suzanne C

Series 63, Series 65

Ontario, CA

Seen Consulting LLC

Suzanne Chen is the principal of SEEN Consulting LLC, an independent advisory firm based in Ontario, California. She holds Series 63 and Series 65 licenses and has 27 years of industry experience, including prior roles at Golden State Advisors, LLC and Amber Systems Technologies. SEEN Consulting LLC provides discretionary portfolio management and financial consulting to individual and high-net-worth clients, managing approximately $52 million across about 32 accounts. The firm combines technical and fundamental analysis with modern portfolio theory to construct diversified portfolios and conducts monthly account reviews while offering financial consulting at no additional charge.

Wealth management Real estate investing
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Saad E

Series 63, Series 65

Ontario, CA

XEL

Saad El Hajjaoui is a financial advisor with Xel Wealth Management, Inc. in Ontario, CA, holding Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Falcon Wealth and JPMorgan Chase Bank N.A. Outside of advising, he is a partner at Olve Branch Medical Corp, a medical billing and practice consulting firm where he assists with financial matters and relationship management. Xel Wealth Management is an independent, single-advisor firm managing approximately $8.5 million for around 34 clients, including individuals, high-net-worth clients, and business entities. The firm offers discretionary portfolio management and financial planning services, employing a diversified investment approach that integrates fundamental, quantitative, technical analysis, and modern portfolio theory, along with a wrap fee program and tax planning services.

Options & derivatives strategies Tax-loss harvesting Active portfolio management
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Timothy C

CFA®, Series 63, Series 65

San Dimas, CA

Cheng Wealth Management, LLC

Timothy Cheng is the principal of Cheng Wealth Management, LLC in San Dimas, CA, with 11 years of industry experience. He holds the CFA® designation along with Series 63 and Series 65 licenses. Cheng has led his independent firm since 2014, applying his background in institutional research to his practice. Cheng Wealth Management, LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, and pension and profit-sharing plans. The firm emphasizes strategic asset allocation and enhanced indexing with a focus on diversification, low-cost mutual funds, and the use of alternative assets, serving a small client base with quarterly portfolio monitoring and rebalancing.

Passive / index investing Private / alternative investments
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Matthew L

Series 65

Baldwin Park, CA

Matthew H. Lam, CPA

Matthew Lam is the principal of Matthew H. Lam, CPA, where he has provided tax and accounting services since 2015. He holds a Series 65 designation and has six years of experience in the financial industry. His prior experience includes roles at several accounting firms and a brief tenure at Intuit Inc. The firm offers discretionary portfolio management alongside accounting services under the same business name. Matthew H. Lam, CPA serves individuals, corporate pension and profit-sharing plans, charitable trusts, foundations, and other trusts. The firm’s investment approach is based on fundamental analysis and a long-term, buy-and-hold strategy with periodic rebalancing and tax-loss harvesting available upon request.

Tax-loss harvesting Active portfolio management
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Aleksandr D

Series 63, Series 65

Brea, CA

Smart Portfolio

Aleksandr Dyo is a financial advisor at Smart Portfolio with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at multiple firms, including Profectus Wealth Management and RGL Group Insurance and Financial Services, where he is a principal. Outside of advisory work, he is involved in managing and investing in qualified opportunity zone real estate assets and serves in leadership roles at several related business entities. Smart Portfolio primarily serves high-net-worth individuals and pension or profit-sharing plans, offering fee-based discretionary portfolio management and retirement plan investment services. The firm focuses on customized, rules-based, risk-adjusted strategies across various asset classes and integrates plan-level investment management with plan design through affiliated consulting and insurance services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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