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Lance Howard

Advisor at Howard Financial

Updated today
Howard Financial logo

Firm

Howard Financial

Location

Bakersfield, CA 93309

Credentials

Series 65

Industry experience

16 years

About

Lance Howard is the sole advisor at Howard Financial with 16 years of experience in financial advisory and over 30 years in the insurance industry. He holds a Series 65 designation and has operated Howard Financial & Wealth Management, Inc. since 2010. In addition to his advisory role, he serves as president of Lance Howard Insurance Services, Inc., where he dedicates more than half of his time. Howard Financial & Wealth Management serves individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, and business entities with financial planning, investment advisory services, and portfolio oversight. The firm primarily provides non-discretionary advice, partnering with third-party managers and offering a range of planning and consulting services.

Client services

Based on Howard Financial

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Howard Financial

Real estate investing Cash flow / budgeting Social Security optimization

Fee options

Fixed

Financial planning fees: Level II $500 planning fee + $125 annual fee; Level III $1,000 planning fee + $250 annual fee; Level IV $2,000 planning fee + $500 annual fee; Level V fee up to $2,000 upon request.

Percentage

Not applicable+: Not applicable, fees are fixed or negotiable fixed fees for financial planning and consulting Not applicable+: 1% annual fee on cumulative loans issued by Ignite Funding, LLC (Alternative Investment Asset Management), negotiable All assets+: Strategic Portfolios: 2.00% annual fee total (1.00% to GI, 1.00% to HFWM) All assets+: Tactical Portfolios: 1.80% annual fee total (0.80% to GI, 1.00% to HFWM) All assets+: Allocation & Defined Outcome Portfolios: 1.70% annual fee total (0.70% to GI, 1.00% to HFWM) All assets+: Preservation Portfolios: 1.00% annual fee total (0.40% to GI, 0.60% to HFWM) All assets+: Private Wealth Portfolios: 1.50% annual fee total (0.50% to GI, 1.00% to HFWM) Client Directed Accounts+: Flat $300 annual fee to GI, no fee to HFWM

Other

Account minimum: $10,000 Minimum fee: Financial Planning Annual Fees: $125.00 to $500.00 depending on plan level Fee-only: Financial planning fixed fees ranging from $500 to $2,000 depending on plan level; alternative asset management at 1% annual fee; third party manager fees as noted above; no commissions charged by HFWM.

Location

5401 Business Park S., #112

Bakersfield, CA 93309

Most active in

California · Texas

Work history

Howard Financial & Wealth Management, Inc.

2010 - Present (16 years)

Lance Howard Insurance Services, Inc.

1995 - Present (31 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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