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Kelly Luethje

Advisor at Willow Planning Group, LLC

Updated today

Location

Holderness, NH

Credentials

CFP®, Series 65

Industry experience

11 years

About

Kelly Luethje is a CFP® and holds a Series 65 license with 11 years of industry experience. She has been with Willow Planning Group, LLC since 2014, serving as the firm's sole advisor. Willow Planning Group is an independent advisory firm providing comprehensive financial planning and consulting to individuals, families, business entities, and retirement plan administrators. The firm emphasizes educational programming and periodic newsletters, offering investment analysis and recommendations focused on passive, asset-class-based strategies without direct portfolio management.

Client services

Based on Willow Planning Group, LLC

Financial planning Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Willow Planning Group, LLC

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning

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Fee options

Fixed

$900 for a one-time two-hour financial planning session; $400 to $600 for Let’s Get Started Programs; up to $50 per person for educational sessions and workshops.

Project-based

$200 per hour for custom financial planning services and consulting services.

Subscriptions

Ongoing financial planning fees between $125 and $500 per month, starting 30 days after kickoff; ongoing cash flow and debt guidance fees between $120 and $180 per quarter.

Other

Fee-only: Fixed fees ranging from $400 to $3,000 for financial planning services; hourly rate of $200 per hour for custom services and consulting; quarterly fees of $120 to $180 for ongoing cash flow and debt guidance; $900 for one-time two-hour financial planning session; $1,000 for annual plan review.

Location

Holderness, NH

Most active in

Colorado · Massachusetts · New Hampshire

Work history

Willow Planning

2014 - Present (12 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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David E

Series 63, Series 65

Center Sandwich, NH

Engels Investment Advisors, LLC

David Engels is the sole advisor at Engels Investment Advisors, LLC, an independent firm he has led since 2000. He holds Series 63 and Series 65 licenses and has 25 years of industry experience. Based in Center Sandwich, NH, Engels focuses exclusively on serving high-net-worth individuals and families. Engels Investment Advisors, LLC manages approximately $28.8 million for a small client base, providing long-term supervisory portfolio management and advice on asset allocation and specific securities. The firm employs a research-driven investment approach combining fundamental, technical, and cyclical analysis, and operates on a fully non-discretionary basis.

Active portfolio management
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William W

Series 65

Groton, NH

DW West Investments LLC

William West is the principal and sole advisor at DW West Investments LLC, an independent firm based in Groton, NH. He holds a Series 65 credential and has experience spanning roles at the University of Maine, National Renewable Energy Laboratory, and Mount Prospect Academy. Outside of his advisory work, he maintains full-time employment unrelated to the investment business. DW West Investments LLC provides discretionary portfolio management primarily to retail individuals, including high-net-worth households. The firm offers three model portfolios focused on technology, dividend-paying large caps, and innovation, applying fundamental research and risk controls while accommodating client-specific investment restrictions.

Concentrated stock management Active portfolio management Passive / index investing
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Lawrence D

Series 65

Holderness, NH

Dwight Investment Counsel

Lawrence Dwight III is the principal advisor at Dwight Investment Counsel, holding a Series 65 credential with four years of industry experience. Prior to founding his firm in 2019, he worked at Stericycle, Inc. and Lance Dwight Media, LLC. Dwight Investment Counsel is a state-registered investment adviser that provides personalized financial advice and discretionary portfolio management to individuals, families, business entities, and trusts. The firm emphasizes fundamental analysis with a focus on individual equities and low-cost ETFs for long-term growth, while using fixed income and money market funds for liquidity and stability, and manages accounts on a discretionary basis with quarterly reviews.

Wealth management Passive / index investing Active portfolio management
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Barbara S

CFA®

Moultonboro, NH

BAS Capital Management LLC

Barbara Shegog is a CFA® charterholder with four years of industry experience. She is the sole advisor at BAS Capital Management LLC and has previously worked at Squam Lakes Financial Advisors, LeanUp, LLC, and The NeuGroup. BAS Capital Management LLC provides comprehensive, project-based financial planning and consultation services to individuals, business entities, and trusts, including specialized divorce financial planning. The firm emphasizes long-term, buy-and-hold asset allocation using low-cost mutual funds, ETFs, and government bonds, with a fee structure based on fixed fees and hourly rates rather than asset-based or performance fees.

Retirement income strategy Income planning Roth conversion strategy Divorce financial planning Cash flow / budgeting
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Douglas G

PFS™, Series 63

Moultonborough, NH

Greene & Company Financial Services LLC

Douglas Greene is a financial advisor at Greene & Company Financial Services LLC with 21 years of industry experience. He holds the PFS™ designation and Series 63 license and has operated Greene & Company, PC, a certified public accounting firm, since 1982, providing tax planning, preparation, and accounting assistance. Greene & Company Financial Services LLC offers investment advice and portfolio management to individual clients as well as pension and profit-sharing plans. The firm employs a discretionary management approach that incorporates charting, fundamental and technical analysis, and integrates tax considerations through its affiliation with the accounting firm owned by the principal.

Annuities

Matt S

CFP®, CFA®

Plymouth, NH

Sheer Empowerment Financial, LLC

I started my career in Boston working with ultra-high-net-worth clients at a large wealth management firm. After more than a decade in that environment, I realized I wanted a different kind of success — one built around health, family, and purpose. In 2018, my wife and I relocated our family to the White Mountains of New Hampshire, where we’re raising our two kids and running our own businesses. That experience of stepping off the traditional path deeply shapes the way I now serve my clients. At Sheer Empowerment Financial, I work with mid-career professionals, parents, and self-employed individuals who are navigating transitions and want to bring more clarity and intention to their money. Whether you’re changing careers, growing a business, planning for kids, or simply seeking alignment between your finances and your values, I’ll help you simplify the complex, make thoughtful decisions, and move forward with a plan that reflects what matters most. I’m an advice-only, flat-fee planner — no product sales, no portfolio minimums, and no hidden agenda. My role is to provide you with objective, practical strategies and clear steps you can actually take. Ongoing support is available if you want a long-term partner, but it’s always flexible: some clients prefer periodic check-ins, while others just need a comprehensive plan or a focused session to gain confidence in their next move. As a CFA® Charterholder, CFP® professional, and Certified Health & Wellness Coach, I bring both technical expertise and a holistic perspective. Because money decisions don’t exist in isolation — they shape how you spend your time, manage your energy, and build the life you envision. If you’re looking for expert guidance from someone who’s been through major transitions himself, I’d love to connect. Together we can design a financial plan that reflects your values, supports your goals, and gives you the freedom to create the life you truly want.

Business ownership considerations Business exit / sale strategy Founder/Business Owner Mid-Career Professionals Gen Y/Millennials (Born 1980-1995)
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