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Kay Kidwell

Advisor at Riversedge Advisors

Updated today

Location

Wilmington, DE 19801

Credentials

CFP®, Series 66

Industry experience

17 years

About

Kay Kidwell is a CFP® with 17 years of experience in the financial services industry. She is currently an advisor at RiversEdge Advisors, where she has worked since 2025. Prior to joining RiversEdge, she held roles at Fidelity Investments and The Haverford Trust Company. RiversEdge Advisors provides investment management, financial planning, and retirement plan advisory services to individuals, families, trusts, estates, businesses, and retirement plans. The firm uses a strategic asset-allocation approach grounded in modern portfolio theory, primarily employing ETFs alongside mutual funds, equities, and fixed income.

Client services

Based on Riversedge Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Riversedge Advisors

Wealth management Passive / index investing Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Fixed fees up to $20,000 for financial planning services.

Percentage

$0+: up to 2.50% per annum (negotiable) $0+: up to 0.25% per annum for financial planning services (asset-based fees)

Commissions

Certain Advisory Persons earn commissions from insurance sales unrelated to advisory fees.

Project-based

Hourly fees up to $1,000 per hour for financial planning services.

Other

Fee-only: Financial planning fees charged on fixed fee, hourly rate, or percentage basis; asset-based fees up to 0.25%; fixed fees up to $20,000; hourly fees up to $1,000 per hour; fees negotiable.

Location

600 N King St, Suite 200

Wilmington, DE 19801

Most active in

Delaware · Pennsylvania

Work history

RiversEdge Advisors, LLC

2025 - Present (1 year)

RiversEdge Advisors, LLC

2025 - Present (1 year)

Fidelity Investments

2025 - 2025 (1 year)

FIDELITY Personal and Workplace Advisors

2018 - 2025 (7 years)

FIdelity Brokerage Services LLC

2018 - 2025 (7 years)

The Haverford Trust Company

2007 - 2018 (11 years)

Haverford Trust Securities, Inc.

2007 - 2018 (11 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Li M

Series 65

Wilmington, DE

Annova LLC

Li Ma is a financial advisor at Annova LLC with five years of industry experience. He holds a Series 65 designation and has worked at Annova since 2020. Prior to that, he was employed at Axalta Coating Systems LLC for six years. Li is also a licensed independent life insurance agent in California, Delaware, Florida, and Pennsylvania and may recommend annuities or life insurance as part of financial planning. Annova LLC provides discretionary portfolio management to individual, institutional, and corporate clients through its Portfolio Management Account wrap-fee program. The firm uses risk-based and outcomes-based asset-allocation models and delegates trading and model implementation to selected investment managers, offering quarterly performance reporting and employing strategies that may include derivatives and alternative investments.

Active portfolio management Equity compensation tax strategy Options & derivatives strategies Tax-loss harvesting
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Mark M

Series 65

Glen Mills, PA

Keystone Wealth Management Services Inc

Mark Marinzoli is a Series 65 credentialed financial advisor with 10 years of industry experience. He has been with Keystone Wealth Management Services Inc. since 2015 and is also a vice president and partner at Keystone Family Office Inc., where he is involved in accounting, tax, and business advisory services. Keystone Wealth Management Services Inc. provides discretionary investment management and advisory services primarily to high-net-worth individuals, trusts, and business entities, with a focus on irrevocable trusts and related LLCs. The firm combines fundamental and technical analysis, incorporates institutional research, and offers specialized services including directed trust relationships and alternative billing arrangements.

Trust structures (GRAT, IDGT, revocable) Wealth management
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Robert P

Series 66

Chadds Ford, PA

3rd Level Analytics

Robert Peloso is a financial advisor with 10 years of industry experience, currently serving at 3rd Level Analytics. He holds the Series 66 designation and previously worked at Merrill and Bank of America, N.A. Mr. Peloso also provides math tutoring for high school students on a part-time basis. 3rd Level Analytics offers portfolio management and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm employs fundamental analysis, modern portfolio theory, and quantitative methods to develop long-term investment strategies, primarily operating on a non-discretionary basis with regular client reviews.

Wealth management Real estate investing Annuities Social Security optimization College savings (529s, UTMA, etc.)
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Michael K

CFA®, Series 63, Series 65

Landenberg, PA

WHTG Wealth Management, LLC

Michael Kwiatkowski is a CFA charterholder and financial advisor with two years of industry experience. He is the principal of WHTG Wealth Management, LLC, an independent firm he founded in 2025. Prior to establishing WHTG, he worked for eight years at The Board of Pensions - PC USA. In addition to his advisory role, he is a licensed insurance professional who dedicates a portion of his time to insurance sales. WHTG Wealth Management provides discretionary investment management and comprehensive financial planning to individuals and high-net-worth clients. The firm employs a long-term investment approach that includes fundamental and cyclical analysis to build diversified portfolios of low-cost mutual funds, ETFs, individual bonds, and occasionally closed-end funds and cryptocurrency ETFs.

Private / alternative investments Tax-loss harvesting Wealth management
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Anthony P

ChFC®, Series 63, Series 65

Wilmington, DE

AJP Financial Services, LLC

Anthony Passerini is a financial advisor at AJP Financial Services, LLC in Wilmington, DE, with 54 years of industry experience. He holds the ChFC® designation and Series 63 and 65 licenses. Prior to founding his independent firm in 2017, he worked at Next Financial Group Inc for 11 years. AJP Financial Services serves individuals, including business owners, professionals, and retirees, as well as sponsors of qualified retirement plans. The firm offers comprehensive financial planning, discretionary and non-discretionary investment management, and retirement plan consulting, using a process based on capital market assumptions and modern portfolio theory.

Business sale tax planning Business ownership considerations Debt management College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner Retired Established Professionals

Kevin L

CFP®

Wilmington, DE

Age Wisely Financial

Hi! I'm Kevin Lam, and I am the owner of Age Wisely Financial. With more than four decades of accumulated financial wisdom, I guide you (or your parents) in gaining understanding, making decisions, and taking action in such key areas as: • Purpose in Life: crafting a Life Purpose Statement • Income Stability: analyzing Social Security, pensions, investments, annuities • Portfolio Review: assessing asset tax status and allocation for alignment with goals and safeguards • Withdrawing from Investments: evaluating Target Funds, Guardrails, Bucketing, Bond Ladders • Medicare: reviewing current and projected health care costs and coverage • Roth Conversions: potentially lowering taxes in future years • Required Minimum Distributions (RMD): reducing through Qualified Charitable Distributions (QCD) and Qualified Longevity Annuity Contracts (QLAC) • Inheriting an IRA: untangling the complexities of the Required Beginning Date (RBD), 5-year, 10-year, and other rules • Donor Advised Funds (DAF) and Qualified Charitable Distributions (QCD): using strategies to meet your philanthropic goals and reduce tax • Loss of Spouse: mitigating “widow/widower’s tax penalty” + maximizing Social Security survivor benefits • Long-Term Care: searching for affordable choices • Reverse Mortgage: evaluating for appropriate use in accessing home equity • Aging in Place Modification: assessing home changes for continued independent living • Care Facility Search: helping locate care facilities • Identity Theft and Fraud Prevention: using available protection tools • Legacy Vision: communicating values and memories to future generations • Trusts: explaining use of Intentionally Defective Grantor Trust (IDGT), Grantor Retained Annuity Trust (GRAT), Domestic Asset Protection Trust (DAPT), Qualified Personal Residence Trust, (QPRT), Charitable Remainder Trust (CRT), and other advanced trusts. I serve you on a flat-fee basis. For individuals, $4,500. For couples, $6,000. I also serve you as Advice-Only. This means I provide recommendations for your asset portfolio (and your entire financial ecosystem), but you are always in command of your assets. You do not pay me any Asset Under Management (AUM) fees. You do not need to transfer any of your accounts. Let's talk. Let's work together to understand your concerns and goals, figure out your choices, and help you navigate your best course of action. Let's gain you comfort in your mind, and heart.

Trust structures (GRAT, IDGT, revocable) Social Security optimization Baby Boomers (Born 1946-1964)
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