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Jose Portillo

Advisor at Southland Equity Partners, Llc.

Updated today
Southland Equity Partners, Llc. logo

Firm

Southland Equity Partners, Llc.

Location

Tujunga, CA

Credentials

Series 63, Series 65

Industry experience

30 years

Client services

Financial planning Portfolio management Selection of other advisers Consulting services

Fee options

Fixed

Financial planning fixed fees generally range from $500 to $10,000 per project; Retirement plan consulting fixed fees range from $500 to $100,000.

Percentage

$0+: Up to 2.25% for financial planning asset-based fees (varying) $0+: 10-100 bps (0.10%-1.00%) for retirement plan consulting for $0-$20,000,000 AUM $20,000,001 - $40,000,000: 5-50 bps (0.05%-0.50%) for retirement plan consulting $40,000,001+: 3-25 bps (0.03%-0.25%) for retirement plan consulting

Commissions

Advisor may receive commissions as registered representatives or insurance agents related to financial planning services and retirement plan services; commissions range from 20 to 150 bps on plan assets for retirement plan products.

Project-based

Financial planning hourly fees range from $50 to $300 per hour; Retirement plan consulting hourly fees range from $50 to $300 per hour.

Other

Account minimum: $50,000 Fee-only: Direct Asset Management Services fees charged as fee-only based on market value of assets; Financial planning fees charged as fixed fee ($500-$10,000), hourly fee ($50-$300/hour), or asset-based fees (up to 2.25%). Retirement plan consulting fees may be fixed, hourly, basis points, commissions, or combination.

Work history

ANTA Capital LLC

2025 - Present (1 year)

Shiloh Advisors Inc.

2025 - Present (1 year)

Collectable Securities LLC

2025 - 2025 (1 year)

R M Duncan Capital Management

2021 - Present (5 years)

R.M. Duncan Securities, Inc.

2020 - Present (6 years)

Glendale Builders' Supplies

2018 - 2020 (2 years)

R H Investment Corporation, Inc.

1993 - 2018 (25 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Billy H

CFP®

Sherman Oaks, CA

Billfold Budget Counseling

Hello! My name is Billy (he/him), owner of Billfold Budget Counseling. I provide accessible financial advice for folks who want to see (or even make) significant, progressive change in our world. My goal is to help you tackle your financial challenges, so you can focus on making the world a more compassionate, diverse, and understanding place. I believe that money is not a natural thing. Be it overspending, living paycheck to paycheck, or a low credit score…these money mishaps are actually quite common. Because of this, I feel that there’s no shame in not understanding personal finance. Heck, when I was studying accounting as an undergrad, I managed to get in over my head with credit card debt. A situation due to a lack of personal finance knowledge. But this overwhelming burden would weigh on my every action, and my not-so-wise decision to ignore the problem only made it worse. I was eventually able to pay off my debt through sheer chance (and lots of part-time work), but I never wanted to feel that level of anxiety again. However, what was bad for me is often worse for others. In this country, there are haves and have-nots, and money has historically been hoarded by haves: rich, white, powerful men. As a privileged white male, I had the opportunities that lead me to eventually being debt-free. I could see how my challenges were relatively small compared to the structural issues that other folks face. So, I’ve made it my mission to not only provide financial planning, education, and coaching but to have my advice be as accessible as possible. Especially to those who have had dealt with money hardships, but still want to give back to their communities. That way, you can focus on your mission to make the world a compassionate, diverse, and understanding place. So if you’re ready to enlist help to tackle your financial burdens (without cliché, condescending advice like “eat less avocado toast” or “don’t buy lattes”), please reach out for a complimentary consultation. https://calendly.com/billfoldbudget/initialconsultation

Cash flow / budgeting Debt management Gen Y/Millennials (Born 1980-1995) Financial coaching / therapy

Cristina L

CFP®

Glendale, CA

Mana Financial Life Design

Mana FLD offers professional financial advice that empowers you to protect and celebrate your hard earned money. We start with our clients' hopes and dreams: getting an intimate view of their values, attitudes, and feelings towards money and its connection to lifestyle. Next comes smart planning: as we work one-on-one with each client to learn your finances inside and out, resulting in deep knowledge sharing, and ongoing support capable of shifting attitudes and building wealth. The outcome is freedom through partnership: our clients are supported to grow, develop and stand strong through life’s transitions, as we build new strategies for self-awareness and personal identity. Throughout the journey, we help turn clients' dreams and goals into reality.

Equity Recipients (RS/RSU, SOP, ESPP) Executive Sandwich Generation Gen X (Born 1965-1980)

David N

CFP®

Sherman Oaks, CA

Parkwoods Wealth Partners, LLC

David Nash is a Wealth Advisor at Parkwoods Wealth Partners, a fiduciary, fee-only financial planning firm. He works with tech employees, executives, and high-earning families to bring clarity and confidence to their financial lives. Drawing on a wide range of experience — from earning his MBA in Finance at UCLA Anderson to roles in investment banking at Barclays and as a Regional Director at Dimensional Fund Advisors — David helps clients make informed, thoughtful decisions about their wealth. His background allows him to understand the complex benefits and financial opportunities that come with working at innovative companies. David’s planning focuses on what matters most to busy professionals and growing families: optimizing taxes for retirement, making the most of equity compensation, and building strong estate and education plans. His approach is personal and practical, meeting each client where they are and helping them move toward their long-term goals with confidence. Above all, David believes financial advice should be clear and empowering. He takes time to explain options, guide decisions, and provide support as life and wealth evolve.

General tax planning Technology Professional Mid-Career Professionals Gen Y/Millennials (Born 1980-1995)
user avatar

Collin S

Series 63, Series 66

Pasadena, CA

Pasadena Private Wealth, LLC

Collin Saydah is a Financial Services Advisor (FSA) with Merrill Lynch Wealth Management. He focuses on connecting clients to the people, plans, and processes that align with their individual ambitions and financial goals. Collin works with clients to address objectives such as funding education, preparing for retirement and potential health care expenses, and developing personalized long-term financial strategies. He holds the Professional Investment Advisor (PIA) designation and earned a Bachelor's Degree from the University of Washington. Collin’s approach emphasizes understanding clients’ personal perspectives and priorities to create clear and transparent financial plans aimed at helping them manage their wealth effectively.

College savings (529s, UTMA, etc.) General retirement planning Medicare planning Wealth management

Daniel V

Series 66

Pasadena, CA

Merrill

Daniel Valenzuela is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he has worked since 2010. He advises high net worth clients and business owners on wealth accumulation, preservation, and transfer, developing individually customized wealth management strategies that consider clients’ risk tolerance, time horizon, liquidity needs, and investment goals. Daniel leads a team that supports portfolio development, retirement and estate planning, tax minimization, liability management, and asset preservation, providing a comprehensive approach to client financial needs. Daniel holds a bachelor's degree from the University of Southern California's Marshall School of Business and has earned multiple professional designations, including Certified 401(k) Professional (CKP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). He takes time to understand each client’s unique objectives to recommend strategies that utilize the resources and capabilities available through Merrill Lynch Wealth Management and approved third-party managers. Born and raised in Southern California, Daniel currently resides in Monrovia, CA. Outside of his professional role, his personal interests include adventure sports, basketball, camping, cooking, golfing, horseback riding, soccer, surfing, traveling, and spending time with his family.

Wealth management Retirement income strategy General estate planning guidance Tax-loss harvesting Business ownership considerations Founder/Business Owner

Natalia A

Series 66

Santa Clarita, CA

Merrill

Natalia Avila is a Senior Financial Advisor with Merrill Lynch Wealth Management. She joined the firm in March 2017, drawn by its goals-based wealth management process, global resources, and integrated services designed to help clients pursue their financial goals. Natalia develops personalized wealth management strategies that reflect clients’ priorities and adapt to changing market conditions, leveraging insights from Merrill Lynch and banking solutions from Bank of America. Natalia holds a Bachelor’s degree in Economics from the University of California, Los Angeles, and serves as a Personal Investment Advisor (PIA). She has seven years of military experience, having completed two tours in Iraq and Afghanistan. Her areas of client focus include retirement planning, family wealth management, legacy planning, investment strategy, and services tailored for military and law enforcement personnel. Fluent in both English and Spanish, Natalia supports community efforts such as Homes4Families and Operation Gratitude. Outside of work, she enjoys traveling, exercising, golfing, hiking, music, reading, soccer, and tennis.

General retirement planning Retirement income strategy Wealth management Business ownership considerations General estate planning guidance Military & Veterans Doctor or Medical Professional Founder/Business Owner Retired
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