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Joni Reiling

Advisor at LPL Financial

Updated today

Location

Waterloo, IA 50701

Credentials

Series 66

Industry experience

20 years

About

Joni Reiling is a financial advisor with LPL Financial based in Grinnell, IA, holding a Series 66 designation and bringing 20 years of industry experience. Her career includes roles at Ameritas Investment Corp, Central Financial Group, and Midwest Financial Solutions, LLC. She is also a notary and operates GreenState Wealth Management as a DBA for her LPL business. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of financial planning and investment management solutions supported by an in-house research team and a large network of investment adviser representatives.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting

Occupation focus

Based on LPL Financial

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning and consulting services may be charged a flat fee as negotiated.

Commissions

Brokerage services include commissions, markups, markdowns, and transaction charges; commissions may apply to mutual funds, variable annuities, and other products.

Project-based

Financial planning hourly fees up to $500 per hour.

Other

Fee-only: Financial planning fees typically range up to $15,000, or up to $500 per hour; fees are negotiated and may be flat or hourly.

Location

930 Tower Park Drive

Waterloo, IA 50701

Most active in

Iowa · Texas

Work history

LPL Financial

2020 - Present (6 years)

GreenState Credit Union

2020 - Present (6 years)

Midwest Financial Solutions, LLC

2017 - 2020 (3 years)

Sii

2017 - 2017 (1 year)

Reiling Services Inc

2013 - 2017 (4 years)

Ameritas Investment Corp

2010 - 2020 (10 years)

Central Financial Group

2008 - 2017 (9 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Axel H

Series 65

Cedar Falls, IA

Highland Wealth Management

Axel Hoogland is a financial advisor at Highland Wealth Management with seven years of industry experience and a Series 65 designation. He has worked at John Deere since 2012 as an engineer, which is separate from his advisory role. Highland Wealth Management serves individuals and families with fee-only, project-based, and hourly financial planning. The firm focuses on strategic asset allocation using passive index mutual funds and ETFs, emphasizing diversification, cost minimization, and simplification, while clients retain custody of their assets.

Passive / index investing Cash flow / budgeting
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David B

Series 63, Series 65

Waterloo, IA

Keystone Wealth Management

David Becker is a financial advisor at Keystone Wealth Management in Waterloo, Iowa, with 27 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked at Purshe Kaplan Sterling Investments, Inc. from 2019 to 2023. In addition to his advisory role, Becker is licensed to sell fixed insurance products, including life insurance, annuities, and long-term care. Keystone Wealth Management serves individual and high-net-worth clients as well as small-business retirement plan sponsors, offering portfolio management, financial planning, and fiduciary retirement plan consulting. The firm emphasizes tailored investment strategies with mutual funds and fundamental analysis, provides ongoing account monitoring and reporting, and manages a high client load through aggregation and model-based reviews.

Life insurance needs analysis
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John T

CFP®, Series 63

Waterloo, IA

Tuve Investment Management, Inc.

John Tuve is a CFP® with 41 years of industry experience, currently serving as a financial advisor at Tuve Investment Management, Inc., where he has worked since 2015. Prior to this, he was associated with Purshe Kaplan Sterling Investments for nine years. Outside of his advisory role, he is a licensed insurance agent and a licensed notary in Iowa. Tuve Investment Management provides discretionary asset management to individual and high-net-worth clients, managing approximately $133 million across more than 1,400 client relationships. The firm utilizes a combination of technical and fundamental analysis to create tailored portfolios and employs both long-term and short-term trading strategies to meet client objectives.

Active portfolio management Options & derivatives strategies
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Daniel F

Series 63

Cedar Falls, IA

Fencl Advisory Services, LLC

Daniel Fencl is a financial advisor with Fencl Advisory Services, LLC in Cedar Falls, IA, holding a Series 63 designation and over 40 years of industry experience. He has worked with ICM Financial Services, Inc. and Dominion Investor Services, Inc. for multiple decades and currently serves as CEO of ICM Financial Services, Inc. Fencl Advisory Services is a state-registered investment adviser that serves individuals, trusts, retirement plans, corporations, and other professional clients. The firm provides discretionary portfolio management and financial planning with a planning-driven, long-term buy-and-hold investment approach tailored to each client’s goals and risk tolerance.

Retirement income strategy General retirement planning Annuities Wealth management Founder/Business Owner
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Stanley T

Series 65

Waterloo, IA

Tuve Investment Management, Inc.

Stanley Tuve is a financial advisor at Tuve Investment Management, Inc. in Waterloo, IA, with seven years of industry experience. He holds a Series 65 designation and previously worked at Purshe Kaplan Sterling Investments from 2015 to 2018. Tuve Investment Management provides discretionary asset management to individual and high-net-worth clients, managing approximately $133.3 million across 1,409 client relationships. The firm employs a combination of technical and fundamental analysis to construct and manage tailored portfolios, offering continuous supervision and monthly reviews.

Active portfolio management Options & derivatives strategies
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Ross B

Series 63, Series 65, Series 66

Waterloo, IA

Net Worth Advisors

Ross Barbatti is a financial advisor at Net Worth Advisors with 22 years of industry experience. He holds Series 63, 65, and 66 licenses and has worked at Private Advisor Group, LPL Financial, and Advantage Investment Management. Barbatti also serves as a licensed fixed insurance agent and notary public in Waterloo, Iowa. Net Worth Advisors is a two-advisor firm providing investment consulting services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm focuses on recommending third-party portfolio managers based on clients’ goals and risk tolerance rather than direct asset management.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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