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Jon Matlock

Advisor at American Financial Planning, Inc.

Updated today

Location

Roanoke, VA 24016

Credentials

CFP®, Series 65

Industry experience

3 years

About

Jon Matlock is a CFP® with three years of industry experience, currently serving at American Financial Planning, Inc. He has previously worked at Beacon Wealth Consultants and the International Mission Board. American Financial Planning, Inc. provides financial planning and discretionary investment management primarily to individual and high-net-worth clients, as well as corporate pension and charitable accounts. The firm emphasizes diversified index investments with customized ethical screens and offers modular financial planning services tailored to client needs.

Client services

Based on American Financial Planning, Inc.

Financial planning Portfolio management Pension consulting

Expertise

Based on American Financial Planning, Inc.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) General retirement planning Wealth management

Demographic focus

Based on American Financial Planning, Inc.

Religious/faith focused

Fee options

Fixed

Financial planning fees as flat fees (Levels I, II, III) and retainer fees from $500 to $10,000 annually

Percentage

$0 - $100,000 to $250,000: 1.35% $250,000 - $500,000: 1.25% $500,000 - $1,000,000: 1.15% $1,000,000 - $2,500,000: 1.00% $2,500,000 - $5,000,000: 0.90% $5,000,000+: Negotiable

Project-based

Financial planning additional hourly rate: $215/hour; Individual consultation hourly rate: $245/hour with $500 minimum

Other

Account minimum: $100,000 minimum account value for asset management fees Minimum fee: Minimum annual asset management fee of $1,350 Fee-only: Financial planning fees - Level I: $2,450, Level II: $3,185, Level III: $3,920; Individual consultation: $245/hour with $500 minimum; Retainer fees from $500 to $10,000 annually (flat fees)

Location

541 Luck Avenue Sw, Suite 304

Roanoke, VA 24016

Most active in

Virginia

Work history

Beacon Wealth Consultants

2024 - Present (2 years)

American Financial Planning, Inc

2022 - 2023 (1 year)

International Mission Board

2018 - 2022 (4 years)

Chick-fil-A

2017 - 2017 (1 year)

NC State Employees Credit Union

2017 - 2017 (1 year)

Chick-fil-A

2015 - 2017 (2 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Carlos A

Series 65

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Michael S

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Roanoke, VA

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Daniel Colston is a CFP® with eight years of industry experience and is the sole advisor at Upward Financial Planning in Vinton, VA. He previously worked at American Financial Planning, Inc. and currently operates Daniel's Painting, LLC, which accounts for about 10% of his time. Upward Financial Planning serves individual clients, including those with substantial assets, offering discretionary investment management, comprehensive financial planning, tax preparation, and limited insurance brokerage services. The firm combines passive and active investment strategies and emphasizes business-owner and exit-planning.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning Founder/Business Owner Established Professionals
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Roanoke, VA

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Walter Dixon is a financial advisor at Augusta Capital LLC with 24 years of industry experience. He holds the Series 65 designation and previously worked for Dixon, Hubard, Feinour & Brown, Inc. for 20 years before founding Augusta Capital in 2021. Augusta Capital LLC provides customized investment management and advisory services to individuals, high net worth clients, trusts, and estates, focusing on discretionary portfolio management with a long-term investment orientation complemented by technical and fundamental analysis. The firm operates as a small, independent practice emphasizing concentrated client relationships.

Active portfolio management Tax-loss harvesting
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Kristopher M

Series 63, Series 65

Roanoke, VA

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Kristopher Montgomery is the sole advisor at Kommon Wealth, LLC in Roanoke, VA. He holds Series 63 and Series 65 licenses and has been active in insurance sales and services since 2012 while beginning his investment advisory career in 2025. Outside of advisory work, he continues to operate as an independent contractor in commercial vehicle transport. Kommon Wealth, LLC provides investment management and financial planning services to pooled investment vehicles, retirement plans, and institutional and intermediary accounts. The firm employs a diversified, model-driven investment approach informed by Modern Portfolio Theory and a combination of analytical methods, with portfolios regularly monitored and rebalanced.

Retirement income strategy General retirement planning Wealth management Tax-loss harvesting Annuities
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Andrew S

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Roanoke, VA

BanksChannel Advisors, LLC

Andrew Sherman is a financial advisor with BanksChannel Advisors, LLC, an independent firm based in Roanoke, VA. He holds a Series 65 designation and has 13 years of industry experience. Sherman has been with BanksChannel Advisors since 2012 and has been active in the financial field since 2001. BanksChannel Advisors provides investment advisory and financial planning services to individuals, trusts, estates, corporations, and charitable organizations. The firm uses model portfolios primarily composed of low-cost index funds and ETFs, tailored to clients’ risk tolerance, goals, and time horizons, with an emphasis on diversification, reducing drawdowns, and tax efficiency. It is notable for serving charitable organizations and offering consulting services to plan sponsors and unaffiliated registered advisers.

Passive / index investing Tax-loss harvesting Real estate investing
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