Joaquin Leija

Advisor at Merrill

Updated today
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Firm

Merrill

Location

Los Angeles, CA 90067

Credentials

Series 66

Industry experience

2 years

About

Joaquin Leija is a Financial Advisor based in Beverly Hills/Century City, serving a select group of clients across Los Angeles and the West Coast. His clientele includes business owners, affluent families, legal professionals, medical practitioners, emerging entrepreneurs, and entertainment executives. Joaquin provides goals-based wealth management through Merrill Lynch Wealth Management, leveraging a strategic and consultative approach designed to drive client success and preserve financial confidence. His practice focuses on delivering trust, clarity, and exceptional service by understanding the complex and diverse priorities of his clients.

Joaquin’s expertise spans a broad range of financial planning areas including executive compensation, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, small business strategies, individual and corporate investment strategy, tax minimization, and sports and entertainment financial matters. He assists clients with comprehensive financial planning, active investment management, retirement income planning, trust and estate planning strategies, liquidity event planning, lending, and alternative investments. He holds professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA).

Joaquin graduated from the University of Washington with a bachelor's degree in finance and is affiliated with the professional organization Phi Kappa Psi. Outside of his professional role, he enjoys drawing and sketching, football, pickleball, soccer, table tennis, watching movies, and spending time with his family. Joaquin’s professional philosophy centers on dedicated purpose, exceptional care, and diligent execution as he serves as a steward to his clients’ financial goals.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Retirement income strategy Wealth management Tax-loss harvesting Liquidity event planning Business ownership considerations

Occupation focus

Founder/Business Owner Executive Attorney Doctor or Medical Professional Entertainment Industry

Demographic focus

Established Professionals Approaching retirement Mid-Career Professionals

Location

2049 Century Park E

Los Angeles, CA 90067

Most active in

California · Texas · Washington

Work history

Bank of America, N.A.

2023 - Present (3 years)

Merrill

2023 - Present (3 years)

Unemployed

2023 - 2023 (1 year)

Banana Republic

2022 - 2023 (1 year)

Unemployed

2022 - 2022 (1 year)

Merrill

2022 - 2022 (1 year)

Columbia Pacific Business Finance

2021 - 2022 (1 year)

Unemployed

2021 - 2021 (1 year)

The Graduate Hotel

2021 - 2021 (1 year)

Unemployed

2020 - 2021 (1 year)

Anastasi Moore and Martin

2020 - 2020 (1 year)

Unemployed

2012 - 2020 (8 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment
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Joo Hong K

Series 63, Series 65

Los Angeles, CA

Solomon Investment Consulting, Inc.

Active portfolio management
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Max P

CFP®, Series 66

Playa Del Rey, CA

Pashman Financial LLC

College savings (529s, UTMA, etc.) Business ownership considerations Cash flow / budgeting General estate planning guidance Retirement withdrawal strategies Self-Employed
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Dominic W

Series 65

Los Angeles, CA

MDW Capital Management Corp.

Wealth management
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Mark G

Series 63

Los Angeles, CA

Haleakala Investment Advisors

Concentrated stock management Executive
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Joseph L

Series 65

Santa Monica, CA

Joseph C. Longo, Attorney At Law

Attorney
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