Jessica Swaim

Hello, I am Ben. I started Simplified Planning and Investments out of a deep desire to make a real difference in people’s lives. For nearly a decade, I have had the privilege of guiding individuals and families through some of their most important financial decisions. Over time, I realized my greatest fulfillment comes from building meaningful relationships, truly understanding people’s stories, and helping them find peace of mind in areas that often cause stress and uncertainty. This led me to create a firm centered on people first - where financial planning is about more than money; it’s about impact, purpose, and simplicity. At Simplified Planning, everything begins with a passion for people. This firm was built on the belief that the foundation of finacial planning is built on relationships, trust, and helping others live with greater peace and purpose. Our purpose is to equip you to make confident financial decisions with clarity and ease. Every story is unique, and so is every financial plan. Exceptional financial planning starts with listening and understanding. That’s why we take a holistic, relationship-driven approach - thoughtfully blending overarching strategies with the important details that matter most to you. Because we work on a fee-only basis, our only focus is providing sound advice that puts your best interests first. By viewing your financial life as an integrated system - cash flow, investments, taxes, insurance, retirement, and estate considerations - we ensure each piece works together seamlessly, so your money serves your goals and values. Our aim is to simplify complexity, bring clarity to uncertainty, and provide a roadmap that balances today’s priorities with tomorrow’s vision. Outside of work, my life is centered around my family. We love traveling and discovering new places together. I stay connected to my community through commitments to my church, volunteering, and teaching personal finance. I’m also a high school football official, a passionate sports fan, and yes - one of those lawn guys. I look forward to connecting, understanding your story, and helping you create a financial life that reflects both your goals and your values - bringing clarity, confidence, and meaning every step of the way.

Alexandre Ducharme is a CFA® charterholder and the sole advisor at Woodlands Capital Management, LLC, where he has worked since 2014. He has 10 years of industry experience. Woodlands Capital Management is an independent registered investment adviser serving a small client base, including high-net-worth individuals, with approximately $5.8 million in discretionary assets under management. The firm offers long-only and long/short equity strategies based on fundamental analysis, emphasizing risk control and client objectives, and employs a performance-based fee structure for its long/short strategy with qualified clients.

Joseph Hart is a CFP® professional with seven years of industry experience. He founded Hart Wealth Management in 2025 after working at West Financial Advisors, L.L.C. and RSM US LLP. Hart Wealth Management is an investment manager that primarily manages pooled or institutional assets through discretionary investment management, financial planning, and investment-related tax planning. The firm employs multi-asset allocation strategies based on charting, fundamental and technical analysis, and incorporates tax-sensitive practices such as tax-loss harvesting and tax-aware asset location.

Christina Lueders Ochanpaugh is a financial advisor at Kingdom Wealth Development, LLC with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked with Cambridge Investment Research and Trinity Financial Group, where she also serves as an independent insurance agent. Kingdom Wealth Development provides financial planning and portfolio management services to individual and high-net-worth clients, focusing on written financial plans and ongoing portfolio oversight. The firm employs an asset-allocation framework primarily using mutual funds and offers both discretionary and non-discretionary management with regular portfolio reviews.

Lucas Speltz is the principal of Ashland Advisors PLLC, a state-registered investment adviser based in Van Meter, Iowa. He holds Series 63 and Series 65 licenses and has eight years of experience with Ashland Advisors, alongside a concurrent role as Director of Provider Relations Finance at Blue Cross Blue Shield of Minnesota. Outside of his advisory and corporate work, he serves as CFO for two small businesses in the food and beverage sector. Ashland Advisors PLLC provides non-discretionary investment advisory and financial planning services primarily to individuals and families, with an emphasis on long-term, diversified, income-focused strategies tailored to client goals and risk tolerance. The firm also offers accounting and tax-preparation services, leveraging Speltz’s CPA credentials, and operates on an hourly fee basis without custody of client assets.