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Jesse Leonardo

Advisor at key Investment Services LLC

Updated today

Location

Rochester, NY 14612

Credentials

Series 63, Series 65

Industry experience

6 years

About

Jesse Leonardo is a financial advisor at Key Investment Services LLC with six years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at M&T Bank, LPL Financial, Fifth Third Securities, Fifth Third Bank, and Time Warner Cable. Key Investment Services LLC offers wrap-fee advisory programs and model-driven investment options to a diverse client base, including individuals, trusts, estates, charities, corporations, and small businesses. The firm primarily operates through non-discretionary, model-based wrap programs and utilizes third-party managers, with oversight provided by dedicated committees and affiliation with the KeyBank/KeyCorp banking group.

Client services

Based on key Investment Services LLC

Portfolio management Selection of other advisers

Expertise

Based on key Investment Services LLC

ESG / Sustainable investing Tax-loss harvesting Passive / index investing Active portfolio management

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Fee options

Percentage

$0 - $1,000,000: 1.40% annually (Maximum Annual KIS Advisory Fee) $1,000,001+: 1.00% annually (Maximum Annual KIS Advisory Fee)

Other

Account minimum: $10,000 Minimum fee: $130 per year ($10.83 per month) minimum fee applied if calculated fees are less Fee-only: Program Fee consists of KIS Advisory Fee plus Investment Manager/Strategist Fee; KIS Advisory Fee negotiable up to max rates; Investment Manager/Strategist Fee is additional and not negotiable.

Location

3177 Latta Rd.

Rochester, NY 14612

Most active in

New York

Work history

Key Investment Services, LLC

2025 - Present (1 year)

M&T Bank

2023 - 2025 (2 years)

LPL Financial

2023 - 2025 (2 years)

Fifth third Securities

2019 - 2023 (4 years)

FIFTH THIRD BANK

2016 - 2023 (7 years)

TIME WARNER CABLE

2012 - 2016 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John H

CFP®, Series 66

Pittsford, NY

Hamewith Wealth

John Howe is a CFP® professional with 13 years of industry experience, currently serving as the principal advisor at Hamewith Wealth. His prior roles include positions at Generation Capital Management, Wells Fargo Advisors, and St. John Fisher University. Hamewith Wealth is an independent registered investment adviser offering discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth clients, and businesses. The firm’s approach combines Modern Portfolio Theory with passive and active strategies, incorporating client preferences such as ESG investments, and provides ongoing monitoring including held-away account oversight.

Wealth management Business ownership considerations Retirement income strategy Cash flow / budgeting Founder/Business Owner
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Christopher C

Series 66

Rochester, NY

Fiduciary First Advising, LLC

Christopher Coleman is a financial advisor with Fiduciary First Advising, LLC in Rochester, NY. He holds a Series 66 designation and has five years of industry experience, including prior roles at Sage, Rutty & Co., Inc. and consulting work. Fiduciary First Advising, LLC is an independent, state-registered investment adviser serving individuals and businesses, including high-net-worth clients. The firm focuses on passive portfolio construction and strategic asset allocation based on Modern Portfolio Theory, with portfolios tailored to client-specific investment policies and reviewed quarterly.

General retirement planning Income planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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Andrew F

Series 65

Rochester, NY

Fama Fiduciary Wealth LLC

Andrew Fama is the sole advisor at Fama Fiduciary Wealth LLC, an independent firm based in Rochester, NY. He holds a Series 65 credential and has 25 years of experience with his firm. In addition to his work in financial advising, Fama operates a legal practice as an attorney and is a licensed real estate broker, both as sole proprietor. Fama Fiduciary Wealth LLC is a fee-only investment adviser serving individual clients, families, trustees, executors, qualified retirement plans, corporations, partnerships, and small businesses. The firm manages discretionary portfolios with an investment approach focused on asset allocation, diversification, and Modern Portfolio Theory, utilizing primarily no-load mutual funds and ETFs with a long-term, low-turnover philosophy aligned to clients’ risk profiles and income needs.

Wealth management Passive / index investing Attorney
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Ziad W

Series 66

Rochester, NY

Balfour Capital Management

Ziad Wehbe is a financial advisor at Balfour Capital Management with 12 years of industry experience. He holds a Series 66 designation and has worked at Balfour Capital since 2017, with prior experience at Royal Alliance and Principal Life Insurance Company. Balfour Capital Management serves individuals, high-net-worth clients, trusts, estates, corporations, and business owners by providing financial planning and investment management services. The firm focuses on long-term portfolio construction using diversified mutual funds and ETFs, supplemented by REITs, equities, bonds, and options, and offers business consulting services including retirement plan review and succession planning.

Wealth management Concentrated stock management Options & derivatives strategies Business sale tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Alan R

Series 65

Rochester, NY

Janal Capital Management LLC

Alan Resnick is a financial advisor at Janal Capital Management LLC with 22 years of experience at the firm. He holds a Series 65 designation and is based in Rochester, NY. Resnick's background includes prior corporate treasury and retirement-plan investment committee experience. Janal Capital Management provides asset allocation advice and discretionary investment management primarily to individual and trust clients, using no-load index mutual funds, ETFs, and select individual equities. The firm employs an in-house financial model to tailor portfolios and conducts monthly reviews and rebalancing as needed.

Passive / index investing
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Joseph P

Series 65

Penfield, NY

Forza Wealth Advisory Services LLC

Joseph Pecoraro is the sole advisor at Forza Wealth Advisory Services LLC in Penfield, NY, holding a Series 65 designation with four years of industry experience. He has worked at Forza Wealth Advisory Services LLC and Consiliarium Group LLC since 2016. Pecoraro’s other business activities include involvement with socialized broker commissions related to medical products sold at a group level. Forza Wealth Advisory Services LLC provides portfolio management and financial planning to a small client base, including high-net-worth individuals. The firm employs various analytical methods and trading strategies, operating primarily on a non-discretionary basis with an emphasis on client approval before trade execution.

Options & derivatives strategies Long-term care insurance Annuities
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